A data profile of the people who buy, follow and care about Beer in Sweden — modelled from more than twelve digital signal sources. Beer has an estimated audience of 2,267,355 people in Sweden.
Beer has an estimated audience of 2,267,355 people in Sweden. 45.4% are female, 54.6% are male, average age 47.3. Top brand affinities: Systembolaget, Brewery, Cellbes, Björn Skifs, Brewing.
Top brand affinities include Systembolaget, Brewery, Cellbes, with strongest over-indexing on Systembolaget (1.73× the country average).
Demographically, the Beer audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Beer fan in Sweden is balanced, around 47.3 years old, with strong Design Affinity tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Beer profile in Sweden.
45.4% are female, 54.6% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 47.3 |
| Estimated audience size | 2,267,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 41% |
of the worldwide Beer audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 5.9% |
| Italy | 5.5% |
The strongest cross-interests of the Beer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brewery | Food & Beverages | 1.91× | ||
| 02 | Cider | Food & Beverages | 1.91× | ||
| 03 | Brewing | Food & Beverages | 1.84× | ||
| 04 | Microbrewery | Food & Beverages | 1.82× | ||
| 05 | Pear | Food & Beverages | 1.81× | ||
| 06 | Lasse Stefanz | Music & Radio | 1.75× | ||
| 07 | Systembolaget | Shopping | 1.73× | ||
| 08 | Beer festival | Food & Beverages | 1.65× | ||
| 09 | Old age | Politics & Society | 1.64× | ||
| 10 | Cellbes | Fashion & Accessoires | 1.63× | ||
| 11 | Björn Skifs | Movies & TV | 1.63× | ||
| 12 | Pension | Business & Career | 1.58× | ||
| 13 | Magnus Uggla | Movies & TV | 1.55× | ||
| 14 | Solar cell | Home & Garden | 1.53× | ||
| 15 | Solar panel | Home & Garden | 1.52× | ||
| 16 | Heat pump | Home & Garden | 1.52× | ||
| 17 | Motorhome | Cars & Mobility | 1.51× | ||
| 18 | Scotch whisky | Food & Beverages | 1.51× | ||
| 19 | Stena Line | Cars & Mobility | 1.51× | ||
| 20 | Mikael Wiehe | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Urban Lifestyle | OPEN | 1.32× | |
| Social Media Usage | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Beer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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