A data profile of the people who buy, follow and care about Cellbes in Sweden — modelled from more than twelve digital signal sources. Cellbes has an estimated audience of 1,173,156 people in Sweden.
Cellbes has an estimated audience of 1,173,156 people in Sweden. 100.0% are female, 0.0% are male, average age 51.7. Top brand affinities: IKEA, Lidl, Discount stores, Organic food, Shopping malls.
Top brand affinities include IKEA, Lidl, Discount stores, with strongest over-indexing on IKEA (2.55× the country average).
Demographically, the Cellbes audience skews more female with an average age of 51.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
The typical Cellbes fan in Sweden is more female, around 51.7 years old, with strong Family Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Cellbes profile in Sweden.
100.0% are female, 0.0% are male, average age 51.7.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 51.7 |
| Estimated audience size | 1,173,156 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 4% | |
| 30-39 | 12% | |
| 40-49 | 35% | |
| 50+ | 49% |
The strongest cross-interests of the Cellbes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount stores | Shopping | 3.09× | ||
| 02 | Massage | Health | 3.02× | ||
| 03 | Terraced house | Home & Garden | 2.80× | ||
| 04 | Tabloid (newspaper format) | Literature | 2.79× | ||
| 05 | Shopping malls | Shopping | 2.71× | ||
| 06 | Garden furniture | Home & Garden | 2.63× | ||
| 07 | H&M | Shopping | 2.60× | ||
| 08 | IKEA | Home & Garden | 2.55× | ||
| 09 | Organic food | Food & Beverages | 2.55× | ||
| 10 | Greenhouse | Home & Garden | 2.46× | ||
| 11 | Momondo | Travel & Leisure | 2.39× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.39× | ||
| 13 | Lidl | Shopping | 2.38× | ||
| 14 | Fragrances | Beauty & Wellness | 2.26× | ||
| 15 | Jewelry | Fashion & Accessoires | 2.17× | ||
| 16 | Barbecue | Food & Beverages | 2.07× | ||
| 17 | Camping | Travel & Leisure | 2.00× | ||
| 18 | Furniture | Home & Garden | 1.83× | ||
| 19 | Internet & Social Media | 1.63× | |||
| 20 | Recipes | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.84× | |
| Price Sensitivity | PREMIUM | 2.37× | |
| Tradition | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Urban Lifestyle | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Cellbes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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