A data profile of the people who buy, follow and care about Barbecue in Sweden — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 2,485,309 people in Sweden.
Barbecue has an estimated audience of 2,485,309 people in Sweden. 53.7% are female, 46.3% are male, average age 48.2. Top brand affinities: Systembolaget, Recipes, Holiday cottage, KappAhl, Organic food.
Top brand affinities include Systembolaget, Recipes, Holiday cottage, with strongest over-indexing on Systembolaget (1.67× the country average).
Demographically, the Barbecue audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Barbecue fan in Sweden is balanced, around 48.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Barbecue profile in Sweden.
53.7% are female, 46.3% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 48.2 |
| Estimated audience size | 2,485,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide Barbecue audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
The strongest cross-interests of the Barbecue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Burger King | Food & Beverages | 2.12× | ||
| 02 | Cellbes | Fashion & Accessoires | 2.07× | ||
| 03 | Grilling | Food & Beverages | 1.92× | ||
| 04 | Terraced house | Home & Garden | 1.86× | ||
| 05 | Holiday cottage | Travel & Leisure | 1.82× | ||
| 06 | Summer house | Travel & Leisure | 1.75× | ||
| 07 | Recipes | Food & Beverages | 1.74× | ||
| 08 | Greenhouse | Home & Garden | 1.74× | ||
| 09 | Cottage | Travel & Leisure | 1.73× | ||
| 10 | Sparkling wine | Food & Beverages | 1.73× | ||
| 11 | Bedroom | Home & Garden | 1.71× | ||
| 12 | Systembolaget | Shopping | 1.67× | ||
| 13 | Garden furniture | Home & Garden | 1.67× | ||
| 14 | KappAhl | Fashion & Accessoires | 1.65× | ||
| 15 | Organic food | Food & Beverages | 1.65× | ||
| 16 | Living room | Home & Garden | 1.64× | ||
| 17 | Dinner | Food & Beverages | 1.64× | ||
| 18 | Meat | Food & Beverages | 1.57× | ||
| 19 | Bathroom | Home & Garden | 1.56× | ||
| 20 | Ellos | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.44× | |
| Social Media Usage | JOY | 1.02× | |
| Design Affinity | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Healthy Lifestyle | BALANCE | 0.67× | |
| Travelling | THRILL | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.