A data profile of the people who buy, follow and care about Burger King in Sweden — modelled from more than twelve digital signal sources. Burger King has an estimated audience of 1,326,598 people in Sweden.
Burger King has an estimated audience of 1,326,598 people in Sweden. 54.3% are female, 45.7% are male, average age 39.7. Top brand affinities: Temu, Walmart, Biltema, Willys, Starbucks.
Top brand affinities include Temu, Walmart, Biltema, with strongest over-indexing on Temu (6.5× the country average).
Demographically, the Burger King audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Burger King fan in Sweden is balanced, around 39.7 years old, with strong Social Media Usage tendencies and a notable affinity for Temu.
The key figures that characterise the Burger King profile in Sweden.
54.3% are female, 45.7% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 39.7 |
| Estimated audience size | 1,326,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 25% |
of the worldwide Burger King audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 31.0% |
| Germany | 7.1% |
| Brazil | 5.3% |
The strongest cross-interests of the Burger King audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Super Size Me | Movies & TV | 18.46× | ||
| 02 | White Castle (restaurant) | Food & Beverages | 18.32× | ||
| 03 | Chipotle Mexican Grill | Food & Beverages | 18.23× | ||
| 04 | American Idol | Movies & TV | 14.55× | ||
| 05 | Ronald McDonald | Food & Beverages | 14.16× | ||
| 06 | Walmart | Shopping | 12.12× | ||
| 07 | The Economist | Business & Career | 8.89× | ||
| 08 | Starbucks | Food & Beverages | 7.22× | ||
| 09 | Mexico | Travel & Leisure | 6.71× | ||
| 10 | Temu | Shopping | 6.50× | ||
| 11 | Taco Bell | Food & Beverages | 5.54× | ||
| 12 | French fries | Food & Beverages | 4.97× | ||
| 13 | McDonald's | Food & Beverages | 4.09× | ||
| 14 | KFC | Food & Beverages | 3.82× | ||
| 15 | Hamburger | Food & Beverages | 2.87× | ||
| 16 | Subway | Food & Beverages | 2.69× | ||
| 17 | Barbecue | Food & Beverages | 1.98× | ||
| 18 | Circle K | Shopping | 1.87× | ||
| 19 | Willys | Shopping | 1.79× | ||
| 20 | Biltema | Business & Career | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.28× | |
| Patriotism | CONSERVATISM | 1.13× | |
| Urban Lifestyle | OPEN | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.38× | |
| Travelling | THRILL | 0.47× | |
| Urban Lifestyle | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Burger King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.