A data profile of the people who buy, follow and care about Meat in Sweden — modelled from more than twelve digital signal sources. Meat has an estimated audience of 1,887,244 people in Sweden.
Meat has an estimated audience of 1,887,244 people in Sweden. 56.2% are female, 43.8% are male, average age 46.4. Top brand affinities: Systembolaget, Biltema, IKEA, Expressen, Clas Ohlson.
Top brand affinities include Systembolaget, Biltema, IKEA, with strongest over-indexing on Systembolaget (1.8× the country average).
Demographically, the Meat audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Meat fan in Sweden is more female, around 46.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Meat profile in Sweden.
56.2% are female, 43.8% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 46.4 |
| Estimated audience size | 1,887,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Meat audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbecue | Food & Beverages | 2.05× | ||
| 02 | Dogs | Pets & Animals | 1.87× | ||
| 03 | Biltema | Business & Career | 1.82× | ||
| 04 | Systembolaget | Shopping | 1.80× | ||
| 05 | Animal | Pets & Animals | 1.75× | ||
| 06 | Avanza | Business & Career | 1.74× | ||
| 07 | Internet & Social Media | 1.72× | |||
| 08 | Hotels | Travel & Leisure | 1.72× | ||
| 09 | Tradera | Shopping | 1.69× | ||
| 10 | SVT Play | Movies & TV | 1.67× | ||
| 11 | IKEA | Home & Garden | 1.66× | ||
| 12 | Scandinavia | Travel & Leisure | 1.66× | ||
| 13 | Expressen | News | 1.63× | ||
| 14 | Stockholm | Travel & Leisure | 1.62× | ||
| 15 | Nordic countries | Travel & Leisure | 1.62× | ||
| 16 | Nature | Home & Garden | 1.61× | ||
| 17 | Clas Ohlson | Shopping | 1.59× | ||
| 18 | Sweden | Travel & Leisure | 1.56× | ||
| 19 | Aftonbladet | News | 1.53× | ||
| 20 | YouTube | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.58× | |
| Social Media Usage | JOY | 1.15× | |
| Healthy Lifestyle | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.43× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Design Affinity | PREMIUM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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