Rascasse Audience Intelligence

Meat Audience in Denmark

A data profile of the people who buy, follow and care about Meat in Denmark — modelled from more than twelve digital signal sources. Meat has an estimated audience of 1,304,805 people in Denmark.

#177among Topic in Denmark#24in Food & Beverages

Meat has an estimated audience of 1,304,805 people in Denmark. 51.5% are female, 48.5% are male, average age 45.2. Top brand affinities: Føtex, Dogs, Kvickly, Supermarket, Vegetable.

Top brand affinities include Føtex, Dogs, Kvickly, with strongest over-indexing on Føtex (1.52× the country average).

Demographically, the Meat audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Social Media Usage, Travelling.

The typical Meat fan in Denmark is balanced, around 45.2 years old, with strong Social Media Usage tendencies and a notable affinity for Føtex.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Meat profile in Denmark.

Audience size
1.3M
in Denmark
Gender
51.5%♀
48.5% male
Age
45.2
average years
Country rank
#267
Topic in Denmark
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meat fans

51.5% are female, 48.5% are male, average age 45.2.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Meat audience in Denmark
MetricValue
Female51.5%
Male48.5%
Average age45.2
Estimated audience size1,304,805
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Meat audience in Denmark
Age bracketShare%
16-1910%
20-2915%
30-3914%
40-4922%
50+38%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Meat audience comes from Denmark.

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meat audience
#·InterestCategoryAffinity×
01BeefFood & Beverages1.78×
02PigPets & Animals1.69×
03PorkFood & Beverages1.63×
04VegetableFood & Beverages1.62×
05Grocery storeFood & Beverages1.62×
06GrillingFood & Beverages1.61×
07SandwichFood & Beverages1.61×
08KvicklyFood & Beverages1.59×
09SheepPets & Animals1.58×
10SupermarketShopping1.56×
11Self-employmentBusiness & Career1.54×
12FlourFood & Beverages1.54×
13DogsPets & Animals1.53×
14LunchFood & Beverages1.53×
15SteakFood & Beverages1.53×
16FøtexShopping1.52×
17Coffee cultureFood & Beverages1.52×
18FishPets & Animals1.51×
19DairyFood & Beverages1.51×
20CappuccinoFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meat audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.89×
TravellingTHRILL0.74×
PatriotismCONSERVATISM0.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meat audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.18×
PatriotismCONSERVATISM0.46×
TravellingTHRILL0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Denmark

See Meat audiences in other countries

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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