A data profile of the people who buy, follow and care about Grilling in Denmark — modelled from more than twelve digital signal sources. Grilling has an estimated audience of 930,093 people in Denmark.
Grilling has an estimated audience of 930,093 people in Denmark. 49.4% are female, 50.6% are male, average age 44.9. Top brand affinities: Barbecue grill, Barbecue, Meat, Frying, Beef.
Top brand affinities include Barbecue grill, Barbecue, Meat, with strongest over-indexing on Barbecue grill (2.62× the country average).
Demographically, the Grilling audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Social Media Usage.
The typical Grilling fan in Denmark is balanced, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Barbecue grill.
The key figures that characterise the Grilling profile in Denmark.
49.4% are female, 50.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 44.9 |
| Estimated audience size | 930,093 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Grilling audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 27.6% |
| Japan | 5.9% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Grilling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying | Home & Garden | 2.63× | ||
| 02 | Barbecue grill | Home & Garden | 2.62× | ||
| 03 | Roasting | Food & Beverages | 2.23× | ||
| 04 | Beef | Food & Beverages | 2.19× | ||
| 05 | Steak | Food & Beverages | 2.15× | ||
| 06 | Smântână | Food & Beverages | 2.02× | ||
| 07 | Onion | Food & Beverages | 1.96× | ||
| 08 | Cream | Food & Beverages | 1.89× | ||
| 09 | Pork | Food & Beverages | 1.81× | ||
| 10 | Potato | Food & Beverages | 1.75× | ||
| 11 | Salad | Food & Beverages | 1.74× | ||
| 12 | Dish (food) | Food & Beverages | 1.73× | ||
| 13 | Kitchen stove | Home & Garden | 1.65× | ||
| 14 | Barbecue | Food & Beverages | 1.62× | ||
| 15 | Sandwich | Food & Beverages | 1.58× | ||
| 16 | Cheese | Food & Beverages | 1.57× | ||
| 17 | Spar (retailer) | Shopping | 1.56× | ||
| 18 | Snack food | Food & Beverages | 1.56× | ||
| 19 | Meat | Food & Beverages | 1.51× | ||
| 20 | Hardware store | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.11× | |
| Social Media Usage | JOY | 0.87× | |
| Convenience Orientation | PREMIUM | 0.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Urban Lifestyle | OPEN | 0.65× | |
| Early Adopter Mentality | POWER | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Grilling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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