A data profile of the people who buy, follow and care about Hardware store in Denmark — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 670,044 people in Denmark.
Hardware store has an estimated audience of 670,044 people in Denmark. 33.7% are female, 66.3% are male, average age 45.8. Top brand affinities: Biltema, Bauhaus, Lawn, Google Maps, Carpentry.
Top brand affinities include Biltema, Bauhaus, Lawn, with strongest over-indexing on Biltema (3.41× the country average).
Demographically, the Hardware store audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Hardware store fan in Denmark is more male, around 45.8 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the Hardware store profile in Denmark.
33.7% are female, 66.3% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 45.8 |
| Estimated audience size | 670,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Hardware store audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lowe's | Shopping | 10.55× | ||
| 02 | DeWalt | Home & Garden | 7.31× | ||
| 03 | Building material | Home & Garden | 7.15× | ||
| 04 | Makita | Home & Garden | 6.60× | ||
| 05 | Power tool | Home & Garden | 6.57× | ||
| 06 | Drill | Home & Garden | 6.25× | ||
| 07 | Lawn mower | Home & Garden | 5.79× | ||
| 08 | Bricklayer | Home & Garden | 5.78× | ||
| 09 | Lawn | Home & Garden | 4.81× | ||
| 10 | Carpentry | Home & Garden | 3.89× | ||
| 11 | Plumbing | Home & Garden | 3.85× | ||
| 12 | Biltema | Business & Career | 3.41× | ||
| 13 | Machine | Business & Career | 3.18× | ||
| 14 | HVAC | Home & Garden | 3.06× | ||
| 15 | Bauhaus | Shopping | 2.41× | ||
| 16 | Summer house | Travel & Leisure | 2.38× | ||
| 17 | Circle K | Shopping | 2.00× | ||
| 18 | Google Maps | Internet & Social Media | 1.81× | ||
| 19 | Personal finance | Business & Career | 1.71× | ||
| 20 | Nordea | Business & Career | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.54× | |
| Urban Lifestyle | OPEN | 1.37× | |
| Luxury Orientation | PREMIUM | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Urban Lifestyle | OPEN | 1.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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