A data profile of the people who buy, follow and care about Machine in Denmark — modelled from more than twelve digital signal sources. Machine has an estimated audience of 735,436 people in Denmark.
Machine has an estimated audience of 735,436 people in Denmark. 32.0% are female, 68.0% are male, average age 45.8. Top brand affinities: Hardware store, Lawn mower, Motorboat, SUVs, Škoda Auto.
Top brand affinities include Hardware store, Lawn mower, Motorboat, with strongest over-indexing on Hardware store (3.18× the country average).
Demographically, the Machine audience skews more male with an average age of 45.8, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Machine fan in Denmark is more male, around 45.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Machine profile in Denmark.
32.0% are female, 68.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 45.8 |
| Estimated audience size | 735,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Machine audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makita | Home & Garden | 3.88× | ||
| 02 | Hardware store | Home & Garden | 3.18× | ||
| 03 | Automobile repair shop | Cars & Mobility | 3.18× | ||
| 04 | Lawn mower | Home & Garden | 3.12× | ||
| 05 | Air pollution | Health | 2.98× | ||
| 06 | Motorboat | Cars & Mobility | 2.49× | ||
| 07 | Volvo | Cars & Mobility | 2.46× | ||
| 08 | Solar energy | Home & Garden | 2.41× | ||
| 09 | Workwear | Fashion & Accessoires | 2.38× | ||
| 10 | Used car | Cars & Mobility | 1.93× | ||
| 11 | Tesla Motors | Cars & Mobility | 1.81× | ||
| 12 | Toyota | Cars & Mobility | 1.78× | ||
| 13 | Renault | Cars & Mobility | 1.76× | ||
| 14 | SUVs | Cars & Mobility | 1.73× | ||
| 15 | Volkswagen | Cars & Mobility | 1.66× | ||
| 16 | Formula One | Sports | 1.65× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.63× | ||
| 18 | Blues music | Music & Radio | 1.60× | ||
| 19 | BMW | Cars & Mobility | 1.57× | ||
| 20 | Financial services | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.58× | |
| Convenience Orientation | PREMIUM | 1.50× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Design Affinity | PREMIUM | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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