A data profile of the people who buy, follow and care about BMW in Denmark — modelled from more than twelve digital signal sources. BMW has an estimated audience of 735,575 people in Denmark.
BMW has an estimated audience of 735,575 people in Denmark. 27.1% are female, 72.9% are male, average age 43.3. Top brand affinities: Biltema, Škoda Auto, Used car, SUVs, Road.
Top brand affinities include Biltema, Škoda Auto, Used car, with strongest over-indexing on Biltema (1.55× the country average).
Demographically, the BMW audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical BMW fan in Denmark is more male, around 43.3 years old, with strong Social Media Usage tendencies and a notable affinity for Biltema.
The key figures that characterise the BMW profile in Denmark.
27.1% are female, 72.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 43.3 |
| Estimated audience size | 735,575 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide BMW audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 13.0% |
| Japan | 8.4% |
| Germany | 6.3% |
The strongest cross-interests of the BMW audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volvo | Cars & Mobility | 2.76× | ||
| 02 | Car dealership | Cars & Mobility | 2.75× | ||
| 03 | Used car | Cars & Mobility | 2.71× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 2.53× | ||
| 05 | Citroën | Cars & Mobility | 2.49× | ||
| 06 | Motorboat | Cars & Mobility | 2.39× | ||
| 07 | Renault | Cars & Mobility | 2.36× | ||
| 08 | Peugeot | Cars & Mobility | 2.35× | ||
| 09 | Hyundai | Cars & Mobility | 2.33× | ||
| 10 | Škoda Auto | Cars & Mobility | 2.29× | ||
| 11 | Road | Travel & Leisure | 2.28× | ||
| 12 | Tesla Motors | Cars & Mobility | 2.27× | ||
| 13 | SUVs | Cars & Mobility | 2.23× | ||
| 14 | Hybrids | Cars & Mobility | 2.14× | ||
| 15 | Volkswagen | Cars & Mobility | 2.07× | ||
| 16 | Tesla Supercharger | Cars & Mobility | 2.06× | ||
| 17 | Tire | Cars & Mobility | 2.05× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.86× | ||
| 19 | Biltema | Business & Career | 1.55× | ||
| 20 | Boats | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.24× | |
| Urban Lifestyle | OPEN | 1.22× | |
| Early Adopter Mentality | POWER | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.46× | |
| Convenience Orientation | PREMIUM | 0.53× | |
| Patriotism | CONSERVATISM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for BMW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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