A data profile of the people who buy, follow and care about Volkswagen in Denmark — modelled from more than twelve digital signal sources. Volkswagen has an estimated audience of 890,145 people in Denmark.
Volkswagen has an estimated audience of 890,145 people in Denmark. 28.5% are female, 71.5% are male, average age 44.7. Top brand affinities: Biltema, Bauhaus, Škoda Auto, Circle K, Used car.
Top brand affinities include Biltema, Bauhaus, Škoda Auto, with strongest over-indexing on Biltema (1.76× the country average).
Demographically, the Volkswagen audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Volkswagen fan in Denmark is more male, around 44.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Volkswagen profile in Denmark.
28.5% are female, 71.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 44.7 |
| Estimated audience size | 890,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Volkswagen audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 10.0% |
| Germany | 8.0% |
| Brazil | 7.9% |
The strongest cross-interests of the Volkswagen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.86× | ||
| 02 | Škoda Auto | Cars & Mobility | 2.83× | ||
| 03 | Hyundai | Cars & Mobility | 2.64× | ||
| 04 | Citroën | Cars & Mobility | 2.64× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 2.57× | ||
| 06 | Skoda Enyaq | Cars & Mobility | 2.51× | ||
| 07 | Renault | Cars & Mobility | 2.50× | ||
| 08 | Peugeot | Cars & Mobility | 2.49× | ||
| 09 | Road | Travel & Leisure | 2.31× | ||
| 10 | Motorboat | Cars & Mobility | 2.31× | ||
| 11 | Tire | Cars & Mobility | 2.28× | ||
| 12 | Tesla Motors | Cars & Mobility | 2.21× | ||
| 13 | SUVs | Cars & Mobility | 2.19× | ||
| 14 | Electric car | Cars & Mobility | 2.01× | ||
| 15 | Biltema | Business & Career | 1.76× | ||
| 16 | Circle K | Shopping | 1.62× | ||
| 17 | Price | Shopping | 1.62× | ||
| 18 | Electricity | Home & Garden | 1.57× | ||
| 19 | Bauhaus | Shopping | 1.54× | ||
| 20 | PriceRunner | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.32× | |
| Social Media Usage | JOY | 1.03× | |
| Luxury Orientation | PREMIUM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.29× | |
| Travelling | THRILL | 0.59× | |
| Early Adopter Mentality | POWER | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Volkswagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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