A data profile of the people who buy, follow and care about Machine in Belgium — modelled from more than twelve digital signal sources. Machine has an estimated audience of 1,882,815 people in Belgium.
Machine has an estimated audience of 1,882,815 people in Belgium. 40.8% are female, 59.2% are male, average age 45.3. Top brand affinities: Solar energy, Innovation, Custom motorcycle, Kitchenware, Tesla Motors.
Top brand affinities include Solar energy, Innovation, Custom motorcycle, with strongest over-indexing on Solar energy (2.38× the country average).
Demographically, the Machine audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Machine fan in Belgium is more male, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Solar energy.
The key figures that characterise the Machine profile in Belgium.
40.8% are female, 59.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 45.3 |
| Estimated audience size | 1,882,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Machine audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar energy | Home & Garden | 2.38× | ||
| 02 | Stuttgart | Travel & Leisure | 2.15× | ||
| 03 | Air pollution | Health | 2.14× | ||
| 04 | Combine harvester | Business & Career | 2.11× | ||
| 05 | Custom motorcycle | Cars & Mobility | 2.09× | ||
| 06 | Kitchenware | Home & Garden | 1.98× | ||
| 07 | Tesla Motors | Cars & Mobility | 1.92× | ||
| 08 | Innovation | Business & Career | 1.91× | ||
| 09 | Family car | Cars & Mobility | 1.91× | ||
| 10 | Car dealership | Cars & Mobility | 1.89× | ||
| 11 | Carpentry | Home & Garden | 1.83× | ||
| 12 | Max Verstappen | Sports | 1.82× | ||
| 13 | Volvo | Cars & Mobility | 1.78× | ||
| 14 | Electric vehicle | Cars & Mobility | 1.74× | ||
| 15 | Motorsport | Cars & Mobility | 1.74× | ||
| 16 | Efficient energy use | Technology & Electronics | 1.72× | ||
| 17 | Used car | Cars & Mobility | 1.64× | ||
| 18 | Scooters | Cars & Mobility | 1.63× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.54× | ||
| 20 | First-time buyer | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.37× | |
| Individualism | JOY | 1.30× | |
| Need for Security | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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