A data profile of the people who buy, follow and care about Machine in Netherlands — modelled from more than twelve digital signal sources. Machine has an estimated audience of 2,543,256 people in Netherlands.
The average Machine fan in Netherlands is 46.3 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), Rabobank, WhatsApp, with strongest over-indexing on Jumbo (supermarket) (1.79× the country average).
Demographically, the Machine audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Machine fan in Netherlands is more male, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Machine profile in Netherlands.
39.5% are female, 60.5% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 46.3 |
| Estimated audience size | 2,543,256 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Machine audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
Where the Machine audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Overijssel | ~200K | 1.33× | |
| 02 | Gelderland | ~400K | 1.28× | |
| 03 | North Brabant | ~500K | 1.13× | |
| 04 | Utrecht | ~200K | 1.02× | |
| 05 | Friesland | ~100K | 1.02× | |
| 06 | North Holland | ~500K | 0.99× | |
| 07 | Limburg | ~200K | 0.95× | |
| 08 | Flevoland | ~70K | 0.95× | |
| 09 | Zuid-Holland | ~600K | 0.94× | |
| 10 | Drenthe | ~70K | 0.91× | |
| 11 | Zeeland | ~50K | 0.84× | |
| 12 | Groningen | ~70K | 0.80× |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar energy | Home & Garden | 2.68× | ||
| 02 | Public transport | Cars & Mobility | 2.20× | ||
| 03 | Innovation | Business & Career | 2.12× | ||
| 04 | Plumbing | Home & Garden | 1.97× | ||
| 05 | Autoweek | Cars & Mobility | 1.91× | ||
| 06 | Internet & Social Media | 1.84× | |||
| 07 | Jumbo (supermarket) | Shopping | 1.79× | ||
| 08 | Rabobank | Business & Career | 1.77× | ||
| 09 | Electronics | Technology & Electronics | 1.76× | ||
| 10 | Charity and causes | Business & Career | 1.73× | ||
| 11 | Hornbach | Shopping | 1.69× | ||
| 12 | Hair products | Beauty & Wellness | 1.68× | ||
| 13 | Wikipedia | Internet & Social Media | 1.65× | ||
| 14 | TUI | Travel & Leisure | 1.64× | ||
| 15 | SUVs | Cars & Mobility | 1.63× | ||
| 16 | Walking | Sports | 1.62× | ||
| 17 | Online newspaper | News | 1.57× | ||
| 18 | Renewable energy | Business & Career | 1.57× | ||
| 19 | Aldi | Shopping | 1.52× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.93× |
Machine has an estimated audience of 2,543,256 people in Netherlands, concentrated in Zuid-Holland and North Holland.
39.5% of Machine fans are female, 60.5% are male, with an average age of 46.3 years.
Machine fans show strongest brand affinity for Jumbo (supermarket) (1.79×), Rabobank (1.77×), and WhatsApp (1.84×) over the country average.
Machine fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Machine itself, the audience over-indexes on Rabobank (1.77×), WhatsApp (1.84×), Hornbach (1.69×), and Solar energy (2.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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