A data profile of the people who buy, follow and care about Machine in Austria — modelled from more than twelve digital signal sources. Machine has an estimated audience of 1,052,852 people in Austria.
The average Machine fan in Austria is 41.9 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Styria.
Top brand affinities include WhatsApp, Politics, Hornbach, with strongest over-indexing on WhatsApp (1.82× the country average).
Demographically, the Machine audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Machine fan in Austria is more male, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Machine profile in Austria.
34.3% are female, 65.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 41.9 |
| Estimated audience size | 1,052,852 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Machine audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 6.7% |
| Italy | 5.7% |
Where the Machine audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.16× | |
| 02 | Upper Austria | ~200K | 1.15× | |
| 03 | Carinthia (state) | ~50K | 1.00× | |
| 04 | Lower Austria | ~100K | 0.99× | |
| 05 | Tyrol | ~70K | 0.99× | |
| 06 | Vorarlberg | ~40K | 0.98× | |
| 07 | Vienna | ~200K | 0.95× | |
| 08 | Salzburg | ~70K | 0.94× | |
| 09 | Burgenland | ~20K | 0.93× |
The strongest cross-interests of the Machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar energy | Home & Garden | 2.45× | ||
| 02 | Bicycle | Cars & Mobility | 2.35× | ||
| 03 | Politics | Politics & Society | 2.14× | ||
| 04 | Gambling | Games | 2.11× | ||
| 05 | First-person shooter games | Games | 2.09× | ||
| 06 | Motorcycles | Cars & Mobility | 2.06× | ||
| 07 | Hobby | Home & Garden | 1.94× | ||
| 08 | Škoda Auto | Cars & Mobility | 1.83× | ||
| 09 | Internet & Social Media | 1.82× | |||
| 10 | Hornbach | Shopping | 1.82× | ||
| 11 | Austrian Airlines | Travel & Leisure | 1.73× | ||
| 12 | Toys | Games | 1.70× | ||
| 13 | Wikipedia | Internet & Social Media | 1.68× | ||
| 14 | Electronics | Technology & Electronics | 1.68× | ||
| 15 | Cineplexx Cinemas | Movies & TV | 1.68× | ||
| 16 | Renovation | Home & Garden | 1.67× | ||
| 17 | Blues music | Music & Radio | 1.65× | ||
| 18 | Instant messaging | Internet & Social Media | 1.61× | ||
| 19 | Lindsey Vonn | Sports | 1.58× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Community Orientation | OPEN | 1.34× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Creativity | OPEN | 0.81× | |
| Sports Activity | POWER | 0.97× |
Machine has an estimated audience of 1,052,852 people in Austria, concentrated in Vienna and Upper Austria.
34.3% of Machine fans are female, 65.7% are male, with an average age of 41.9 years.
Machine fans show strongest brand affinity for WhatsApp (1.82×), Politics (2.14×), and Hornbach (1.82×) over the country average.
Machine fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Machine itself, the audience over-indexes on Politics (2.14×), Hornbach (1.82×), Austrian Airlines (1.73×), and Hobby (1.94×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.