A data profile of the people who buy, follow and care about Solar energy in Austria — modelled from more than twelve digital signal sources. Solar energy has an estimated audience of 863,368 people in Austria.
The average Solar energy fan in Austria is 39.6 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Solar power, Automotive design, AutoScout24, with strongest over-indexing on Solar power (6.77× the country average).
Demographically, the Solar energy audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Solar energy fan in Austria is more male, around 39.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Solar power.
The key figures that characterise the Solar energy profile in Austria.
42.0% are female, 58.0% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 39.6 |
| Estimated audience size | 863,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Solar energy audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.5% |
| Germany | 6.2% |
| Italy | 5.5% |
Where the Solar energy audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~200K | 1.40× | |
| 02 | Styria | ~100K | 1.25× | |
| 03 | Upper Austria | ~100K | 1.19× | |
| 04 | Burgenland | ~20K | 1.13× | |
| 05 | Vienna | ~200K | 1.09× | |
| 06 | Vorarlberg | ~30K | 0.98× | |
| 07 | Carinthia (state) | ~40K | 0.90× | |
| 08 | Salzburg | ~40K | 0.77× | |
| 09 | Tyrol | ~40K | 0.73× |
The strongest cross-interests of the Solar energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diesel fuel | Cars & Mobility | 7.41× | ||
| 02 | Traffic | Cars & Mobility | 7.23× | ||
| 03 | Controlled-access highway | Travel & Leisure | 7.19× | ||
| 04 | Automotive design | Business & Career | 6.89× | ||
| 05 | Solar power | Home & Garden | 6.77× | ||
| 06 | Air pollution | Health | 6.67× | ||
| 07 | Solar panel | Home & Garden | 6.54× | ||
| 08 | Photovoltaics | Home & Garden | 6.36× | ||
| 09 | Photovoltaic system | Home & Garden | 5.86× | ||
| 10 | Renewable energy | Business & Career | 4.16× | ||
| 11 | Electric car | Cars & Mobility | 4.10× | ||
| 12 | Auto mechanic | Cars & Mobility | 4.00× | ||
| 13 | Tire | Cars & Mobility | 3.92× | ||
| 14 | Škoda Auto | Cars & Mobility | 3.50× | ||
| 15 | AutoScout24 | Cars & Mobility | 3.42× | ||
| 16 | Used car | Cars & Mobility | 3.38× | ||
| 17 | BYD Auto | Cars & Mobility | 3.07× | ||
| 18 | Wien Energie | Home & Garden | 2.89× | ||
| 19 | Bauhaus | Shopping | 2.18× | ||
| 20 | Obi (store) | Shopping | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.03× | |
| Luxury Orientation | PREMIUM | 2.25× | |
| Mindfulness | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Healthy Lifestyle | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.90× |
Solar energy has an estimated audience of 863,368 people in Austria, concentrated in Vienna and Lower Austria.
42.0% of Solar energy fans are female, 58.0% are male, with an average age of 39.6 years.
Solar energy fans show strongest brand affinity for Solar power (6.77×), Automotive design (6.89×), and AutoScout24 (3.42×) over the country average.
Solar energy fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~200K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Solar energy itself, the audience over-indexes on Automotive design (6.89×), AutoScout24 (3.42×), Photovoltaics (6.36×), and Solar panel (6.54×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Solar energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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