A data profile of the people who buy, follow and care about Bauhaus in Austria — modelled from more than twelve digital signal sources. Bauhaus has an estimated audience of 2,552,579 people in Austria.
The average Bauhaus fan in Austria is 44.2 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Obi (store), Lidl, Zgonc, with strongest over-indexing on Obi (store) (2.03× the country average).
Demographically, the Bauhaus audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Bauhaus fan in Austria is more male, around 44.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Obi (store).
The key figures that characterise the Bauhaus profile in Austria.
40.9% are female, 59.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 44.2 |
| Estimated audience size | 2,552,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Bauhaus audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 34.5% |
| Sweden | 9.2% |
| Denmark | 8.5% |
Where the Bauhaus audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~500K | 1.51× | |
| 02 | Lower Austria | ~500K | 1.40× | |
| 03 | Vienna | ~700K | 1.30× | |
| 04 | Carinthia (state) | ~200K | 1.25× | |
| 05 | Salzburg | ~200K | 1.04× | |
| 06 | Styria | ~200K | 0.79× | |
| 07 | Burgenland | ~50K | 0.72× | |
| 08 | Tyrol | ~100K | 0.62× | |
| 09 | Vorarlberg | ~40K | 0.39× |
The strongest cross-interests of the Bauhaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 3.10× | ||
| 02 | Hardware store | Home & Garden | 2.62× | ||
| 03 | Carpentry | Home & Garden | 2.31× | ||
| 04 | Garden centre | Home & Garden | 2.20× | ||
| 05 | Terrace (building) | Home & Garden | 2.19× | ||
| 06 | Power tool | Home & Garden | 2.16× | ||
| 07 | Zgonc | Shopping | 2.14× | ||
| 08 | Home-improvement center | Home & Garden | 2.05× | ||
| 09 | Obi (store) | Shopping | 2.03× | ||
| 10 | Hornbach | Shopping | 1.79× | ||
| 11 | Mechanical engineering | Business & Career | 1.75× | ||
| 12 | Villa | Travel & Leisure | 1.75× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.73× | ||
| 14 | JYSK | Home & Garden | 1.72× | ||
| 15 | Carinthia | Travel & Leisure | 1.60× | ||
| 16 | Industrial design | Business & Career | 1.56× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.53× | ||
| 18 | Shop Apotheke | Shopping | 1.53× | ||
| 19 | Intersport | Shopping | 1.52× | ||
| 20 | Lidl | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.02× | |
| Mindfulness | BALANCE | 1.10× | |
| Luxury Orientation | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.37× | |
| Healthy Lifestyle | BALANCE | 0.69× | |
| Early Adopter Mentality | POWER | 0.75× |
Bauhaus's target market in Austria covers an estimated 2,552,579 people, concentrated in Vienna and Lower Austria.
40.9% of the Bauhaus audience are female, 59.1% are male, with an average age of 44.2 years.
Bauhaus fans show strongest brand affinity for Obi (store) (2.03×), Lidl (1.51×), and Zgonc (2.14×) over the country average.
Bauhaus fans in Austria are most concentrated in Vienna (reach ~700K), Lower Austria (reach ~500K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bauhaus itself, the audience over-indexes on Lidl (1.51×), Zgonc (2.14×), Do it yourself (DIY) (1.73×), and Hornbach (1.79×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Bauhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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