A data profile of the people who buy, follow and care about Carinthia in Austria — modelled from more than twelve digital signal sources. Carinthia has an estimated audience of 882,046 people in Austria.
The average Carinthia fan in Austria is 41.6 years old, balanced, and lives primarily in Carinthia (state).
The audience is concentrated in Carinthia (state), Styria, Vienna.
Top brand affinities include AutoScout24, Plug-in hybrid, Max Verstappen, with strongest over-indexing on AutoScout24 (1.95× the country average).
Demographically, the Carinthia audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Carinthia fan in Austria is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Carinthia profile in Austria.
52.6% are female, 47.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 41.6 |
| Estimated audience size | 882,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 22% |
Where the Carinthia audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~200K | 4.23× | |
| 02 | Styria | ~100K | 1.19× | |
| 03 | Vienna | ~100K | 0.62× | |
| 04 | Tyrol | ~30K | 0.57× | |
| 05 | Burgenland | ~10K | 0.57× | |
| 06 | Salzburg | ~30K | 0.54× | |
| 07 | Upper Austria | ~60K | 0.51× | |
| 08 | Lower Austria | ~60K | 0.49× | |
| 09 | Vorarlberg | ~10K | 0.45× |
The strongest cross-interests of the Carinthia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hatchback | Cars & Mobility | 2.17× | ||
| 02 | Air conditioning | Technology & Electronics | 2.17× | ||
| 03 | Carcare | Cars & Mobility | 2.17× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 2.17× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 2.17× | ||
| 06 | Custom motorcycle | Cars & Mobility | 2.17× | ||
| 07 | Diesel engine | Cars & Mobility | 2.17× | ||
| 08 | Sedan (automobile) | Cars & Mobility | 2.17× | ||
| 09 | Antique car | Cars & Mobility | 2.17× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 2.11× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.95× | ||
| 12 | Marcel Hirscher | Sports | 1.92× | ||
| 13 | Carpentry | Home & Garden | 1.88× | ||
| 14 | Mikaela Shiffrin | Sports | 1.65× | ||
| 15 | Sustainable energy | Home & Garden | 1.59× | ||
| 16 | Bet365 | Games | 1.57× | ||
| 17 | Transfermarkt | Sports | 1.52× | ||
| 18 | Max Verstappen | Sports | 1.51× | ||
| 19 | Solar energy | Home & Garden | 1.51× | ||
| 20 | Borussia Dortmund | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.60× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Indulgence | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.79× | |
| Early Adopter Mentality | POWER | 0.82× |
Carinthia has an estimated audience of 882,046 people in Austria, concentrated in Carinthia (state) and Styria.
52.6% of Carinthia fans are female, 47.4% are male, with an average age of 41.6 years.
Carinthia fans show strongest brand affinity for AutoScout24 (1.95×), Plug-in hybrid (2.11×), and Max Verstappen (1.51×) over the country average.
Carinthia fans in Austria are most concentrated in Carinthia (state) (reach ~200K), Styria (reach ~100K), and Vienna (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Carinthia itself, the audience over-indexes on Plug-in hybrid (2.11×), Max Verstappen (1.51×), Marcel Hirscher (1.92×), and Carpentry (1.88×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Carinthia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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