A data profile of the people who buy, follow and care about Vienna in Austria — modelled from more than twelve digital signal sources. Vienna has an estimated audience of 2,982,247 people in Austria.
The average Vienna fan in Austria is 37.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Demographically, the Vienna audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The key figures that characterise the Vienna profile in Austria.
52.9% are female, 47.1% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 37.0 |
| Estimated audience size | 2,982,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Vienna audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 19.8% |
| Germany | 16.2% |
| Vietnam | 13.3% |
Where the Vienna audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1.5M | 2.53× | |
| 02 | Lower Austria | ~700K | 1.76× | |
| 03 | Burgenland | ~90K | 1.23× | |
| 04 | Styria | ~300K | 0.71× | |
| 05 | Upper Austria | ~300K | 0.68× | |
| 06 | Salzburg | ~100K | 0.58× | |
| 07 | Carinthia (state) | ~90K | 0.57× | |
| 08 | Vorarlberg | ~50K | 0.50× | |
| 09 | Tyrol | ~100K | 0.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.07× | |
| Mindfulness | BALANCE | 1.05× | |
| Price Sensitivity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.01× | |
| Luxury Orientation | PREMIUM | 1.03× | |
| Urban Lifestyle | OPEN | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Vienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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