Vienna Audience in Germany
Vienna has an estimated audience of 2,442,441 people in Germany. 49.2% are female, 50.8% are male, average age 36.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Spiegel Online, Alpine skiing, Pet store, Art exhibition, Reinhard Mey.
The average Vienna fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Spiegel Online, Alpine skiing, Pet store, with strongest over-indexing on Spiegel Online (1.94× the country average). Demographically, the Vienna audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Vienna fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 36.7 |
| Estimated audience size | 2,442,441 |
Audience persona
The typical Vienna fan in Germany is balanced, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 660,304 | 1.68× |
| Nordrhein-Westfalen | 572,953 | 1.07× |
| Baden-Württemberg | 445,199 | 1.34× |
| Niedersachsen | 227,646 | 0.96× |
| Hessen | 225,338 | 1.21× |
| Berlin | 131,487 | 1.2× |
| Rheinland-Pfalz | 120,189 | 0.98× |
| Sachsen | 118,735 | 0.99× |
| Schleswig-Holstein | 78,640 | 0.9× |
| Hamburg | 65,174 | 1.18× |
| Brandenburg | 59,870 | 0.79× |
| Thüringen | 52,220 | 0.84× |
| Sachsen-Anhalt | 46,220 | 0.73× |
| Mecklenburg-Vorpommern | 31,953 | 0.69× |
| Saarland | 21,705 | 0.72× |
| Bremen | 17,545 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 1.94× | News |
| Alpine skiing | 1.72× | Sports |
| Pet store | 1.52× | Pets & Animals |
| Art exhibition | 1.57× | Arts & Culture |
| Reinhard Mey | 1.96× | Music & Radio |
| Backpacking (travel) | 1.53× | Travel & Leisure |
| Hair conditioner | 1.54× | Beauty & Wellness |
| Zero waste | 1.57× | Home & Garden |
| Red wine | 1.82× | Food & Beverages |
| Travel Blogger | 1.97× | Travel & Leisure |
| Maisons du Monde | 1.85× | Home & Garden |
| Outfit of the day | 1.76× | Fashion & Accessoires |
| Minecraft | 1.6× | Games |
| Snorkeling | 1.66× | Sports |
| FIS Alpine Ski World Cup | 1.81× | Sports |
| Fashion blog | 1.57× | Fashion & Accessoires |
| 1. FC Heidenheim | 1.6× | Sports |
| Vienna Philharmonic | 4.93× | Travel & Leisure |
| Barber | 1.79× | Beauty & Wellness |
| Climate change | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.33 |
| Travelling | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 19.8% |
| Germany | 16.2% |
| Vietnam | 13.3% |
See Vienna audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Vienna have in Germany?
Vienna has an estimated audience of 2,442,441 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vienna fans?
49.2% of Vienna fans are female, 50.8% are male, with an average age of 36.7 years.
Which brands do Vienna fans like most?
Vienna fans show strongest brand affinity for Spiegel Online (1.94×), Alpine skiing (1.72×), and Pet store (1.52×) over the country average.
Where do Vienna fans live in Germany?
Vienna fans in Germany are most concentrated in Bayern (reach 660,304), Nordrhein-Westfalen (reach 572,953), and Baden-Württemberg (reach 445,199). These three regions account for the largest share of the active audience.
What other brands do Vienna fans also like?
Beyond Vienna itself, the audience over-indexes on Alpine skiing (1.72×), Pet store (1.52×), Art exhibition (1.57×), and Reinhard Mey (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.