Rascasse Audience Intelligence

Vienna Audience in Germany

A data profile of the people who buy, follow and care about Vienna in Germany — modelled from more than twelve digital signal sources. Vienna has an estimated audience of 2,442,441 people in Germany.

#35among City in Germany#164among POI in Germany#219in Travel & Leisure

The average Vienna fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Der Tagesspiegel, Non-alcoholic beverage, Public transport, with strongest over-indexing on Der Tagesspiegel (1.52× the country average).

Demographically, the Vienna audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vienna fan in Germany is balanced, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Der Tagesspiegel.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vienna profile in Germany.

Audience size
2.4M
in Germany
Gender
49.2%♀
50.8% male
Age
36.7
average years
Country rank
#2714
POI in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vienna fans

49.2% are female, 50.8% are male, average age 36.7.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Vienna audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age36.7
Estimated audience size2,442,441
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Vienna audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4921%
50+14%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Vienna audience comes from Germany.

Worldwide audience distribution share by country for Vienna
CountryShare
Austria19.8%
Germany16.2%
Vietnam13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vienna audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vienna fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K2.33×
02Bayern~600K1.63×
03Baden-Württemberg~400K1.28×
04Hessen~200K1.16×
05Berlin~100K1.11×
06Nordrhein-Westfalen~500K1.02×
07Sachsen~100K1.00×
08Niedersachsen~200K0.98×
09Rheinland-Pfalz~100K0.98×
10Schleswig-Holstein~80K0.88×
11Bremen~20K0.87×
12Thüringen~50K0.86×
13Brandenburg~60K0.81×
14Saarland~20K0.77×
15Sachsen-Anhalt~50K0.76×
16Mecklenburg-Vorpommern~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Vienna, Germany
0.72×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vienna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vienna audience
#·InterestCategoryAffinity×
01Vienna PhilharmonicTravel & Leisure4.94×
02Non-alcoholic beverageFood & Beverages2.46×
03Ryan GoslingMovies & TV1.95×
04Mineral waterFood & Beverages1.89×
05SSV Jahn RegensburgSports1.81×
06Bespoke tailoringFashion & Accessoires1.80×
07HerbalismHealth1.77×
08Sandra BullockMovies & TV1.69×
09Hape KerkelingMovies & TV1.64×
10LibraryLiterature1.61×
11Rail transportTravel & Leisure1.60×
121. FC HeidenheimSports1.58×
13Public transportCars & Mobility1.57×
14Online food orderingFood & Beverages1.56×
15Gothic fashionFashion & Accessoires1.56×
16SnorkelingSports1.55×
17Meryl StreepMovies & TV1.55×
18BanksyArts & Culture1.53×
19Der TagesspiegelNews1.52×
20SkyscannerTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vienna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vienna audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.33×
TraditionCONSERVATISM1.25×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vienna audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Pet OwnershipJOY0.72×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vienna have in Germany?

Vienna has an estimated audience of 2,442,441 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Vienna fans?

49.2% of Vienna fans are female, 50.8% are male, with an average age of 36.7 years.

03

Which brands do Vienna fans like most?

Vienna fans show strongest brand affinity for Der Tagesspiegel (1.52×), Non-alcoholic beverage (2.46×), and Public transport (1.57×) over the country average.

04

Where do Vienna fans live in Germany?

Vienna fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vienna fans also like?

Beyond Vienna itself, the audience over-indexes on Non-alcoholic beverage (2.46×), Public transport (1.57×), Skyscanner (1.52×), and Rail transport (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Vienna audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →