Vienna Audience in Germany
Vienna has an estimated audience of 2,442,441 people in Germany. 49.2% are female, 50.8% are male, average age 36.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bull riding, Boogie-woogie (dance), Catania, Caprivi Strip, John Frusciante.
The average Vienna fan in Germany is 36.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bull riding, Boogie-woogie (dance), Catania, with strongest over-indexing on Bull riding (2.03× the country average). Demographically, the Vienna audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Vienna fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 36.7 |
| Estimated audience size | 2,442,441 |
Audience persona
The typical Vienna fan in Germany is balanced, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Bull riding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 660,304 | 1.68× |
| Nordrhein-Westfalen | 572,953 | 1.07× |
| Baden-Württemberg | 445,199 | 1.34× |
| Niedersachsen | 227,646 | 0.96× |
| Hessen | 225,338 | 1.21× |
| Berlin | 131,487 | 1.2× |
| Rheinland-Pfalz | 120,189 | 0.98× |
| Sachsen | 118,735 | 0.99× |
| Schleswig-Holstein | 78,640 | 0.9× |
| Hamburg | 65,174 | 1.18× |
| Brandenburg | 59,870 | 0.79× |
| Thüringen | 52,220 | 0.84× |
| Sachsen-Anhalt | 46,220 | 0.73× |
| Mecklenburg-Vorpommern | 31,953 | 0.69× |
| Saarland | 21,705 | 0.72× |
| Bremen | 17,545 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bull riding | 2.03× | Sports |
| Boogie-woogie (dance) | 1.53× | Music & Radio |
| Catania | 1.82× | Travel & Leisure |
| Caprivi Strip | 1.81× | |
| John Frusciante | 1.65× | Music & Radio |
| Lev Yashin | 1.6× | Sports |
| Alexandru Ioan Cuza | 1.5× | Politics & Society |
| Budapest Business School | 1.63× | Business & Career |
| Isola del Giglio | 1.79× | Travel & Leisure |
| Granollers | 1.66× | Travel & Leisure |
| Goldberg Variations | 1.81× | Music & Radio |
| Chhattisgarh | 1.85× | Travel & Leisure |
| Two-Lane Blacktop | 1.6× | Movies & TV |
| JTB | 1.63× | Travel & Leisure |
| Benicarló | 1.53× | Travel & Leisure |
| Ivan Ljubičić | 1.62× | Sports |
| Bruklinas | 1.72× | Travel & Leisure |
| IRadio | 1.85× | Music & Radio |
| Francisco I. Madero | 1.54× | Politics & Society |
| Ivan Cavaleiro | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.33 |
| Travelling | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 19.8% |
| Germany | 16.2% |
| Vietnam | 13.3% |
See Vienna audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Vienna have in Germany?
Vienna has an estimated audience of 2,442,441 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Vienna fans?
49.2% of Vienna fans are female, 50.8% are male, with an average age of 36.7 years.
Which brands do Vienna fans like most?
Vienna fans show strongest brand affinity for Bull riding (2.03×), Boogie-woogie (dance) (1.53×), and Catania (1.82×) over the country average.
Where do Vienna fans live in Germany?
Vienna fans in Germany are most concentrated in Bayern (reach 660,304), Nordrhein-Westfalen (reach 572,953), and Baden-Württemberg (reach 445,199). These three regions account for the largest share of the active audience.
What other brands do Vienna fans also like?
Beyond Vienna itself, the audience over-indexes on Boogie-woogie (dance) (1.53×), Catania (1.82×), Caprivi Strip (1.81×), and John Frusciante (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.