Rascasse Audience Intelligence

Vienna Audience in United States

A data profile of the people who buy, follow and care about Vienna in United States — modelled from more than twelve digital signal sources. Vienna has an estimated audience of 994,413 people in United States.

#309among City in United States#2143among POI in United States#1773in Travel & Leisure

The average Vienna fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Trader Joe's, Vietnam Airlines, Alpine skiing, with strongest over-indexing on Trader Joe's (1.52× the country average).

Demographically, the Vienna audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vienna fan in United States is balanced, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Trader Joe's.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vienna profile in United States.

Audience size
994K
in United States
Gender
54.6%♀
45.4% male
Age
36.9
average years
Country rank
#23752
POI in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vienna fans

54.6% are female, 45.4% are male, average age 36.9.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Vienna audience in United States
MetricValue
Female54.6%
Male45.4%
Average age36.9
Estimated audience size994,413
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Vienna audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3917%
40-4918%
50+17%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Vienna audience comes from United States.

Worldwide audience distribution share by country for Vienna
CountryShare
Austria19.8%
Germany16.2%
Vietnam13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vienna audience in United States is strongest.

Fig. 05

Top regions by affinity

Vienna fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K4.17×
02Virginia~80K3.12×
03Maryland~30K1.86×
04Massachusetts~30K1.35×
05Maine~4K1.26×
06New York~70K1.22×
07Illinois~40K1.18×
08West Virginia~5K1.14×
09New Jersey~30K1.12×
10California~100K1.10×
11Washington~20K1.07×
12Connecticut~10K1.06×
13Colorado~20K1.03×
14New Hampshire~4K1.02×
15Rhode Island~3K1.01×
16Vermont~2K1.01×
17Missouri~20K1.00×
18Wisconsin~10K0.99×
19Minnesota~10K0.96×
20Georgia~30K0.95×
21Utah~8K0.95×
22Pennsylvania~30K0.94×
23Oregon~10K0.93×
24Florida~60K0.92×
25Arizona~20K0.91×
26North Carolina~30K0.89×
27Alaska~2K0.87×
28Ohio~30K0.86×
29Hawaii~4K0.86×
30Texas~70K0.85×
31Montana~2K0.85×
32Michigan~20K0.83×
33Indiana~20K0.83×
34Delaware~2K0.83×
35South Dakota~2K0.83×
36Tennessee~20K0.82×
37Idaho~4K0.81×
38Nebraska~4K0.78×
39South Carolina~10K0.74×
40Iowa~6K0.74×
41Nevada~7K0.73×
42Kansas~6K0.73×
43North Dakota~1K0.73×
44Kentucky~9K0.72×
45Alabama~10K0.71×
46New Mexico~4K0.71×
47Arkansas~6K0.70×
48Louisiana~9K0.69×
49Oklahoma~8K0.69×
50Mississippi~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Vienna, United States
0.61×1.00×4.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vienna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vienna audience
#·InterestCategoryAffinity×
01Vietnam AirlinesTravel & Leisure10.85×
02S.S.C. NapoliSports3.76×
03Art DecoArts & Culture2.64×
04Malt whiskyFood & Beverages2.42×
05Backpacking (travel)Travel & Leisure2.33×
06Alpine skiingSports2.23×
07Single malt whiskyFood & Beverages2.22×
08Luxury WatchesFashion & Accessoires2.03×
09MountaineeringSports2.03×
10Minnesota WildSports1.95×
11Lewis HamiltonSports1.88×
12Non-alcoholic beverageFood & Beverages1.87×
13GraffitiArts & Culture1.77×
14MadonnaMusic & Radio1.75×
15Bespoke tailoringFashion & Accessoires1.73×
16Gothic fashionFashion & Accessoires1.68×
17EyewearFashion & Accessoires1.64×
18Trader Joe'sShopping1.52×
19EspressoFood & Beverages1.52×
20Rail transportTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vienna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vienna audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.26×
TravellingTHRILL2.01×
Luxury OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vienna audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.61×
Risk AppetiteTHRILL0.68×
Need for SecurityCONSERVATISM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vienna have in United States?

Vienna has an estimated audience of 994,413 people in United States, concentrated in California and Virginia.

02

What is the gender split and age of Vienna fans?

54.6% of Vienna fans are female, 45.4% are male, with an average age of 36.9 years.

03

Which brands do Vienna fans like most?

Vienna fans show strongest brand affinity for Trader Joe's (1.52×), Vietnam Airlines (10.85×), and Alpine skiing (2.23×) over the country average.

04

Where do Vienna fans live in United States?

Vienna fans in United States are most concentrated in California (reach ~100K), Virginia (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vienna fans also like?

Beyond Vienna itself, the audience over-indexes on Vietnam Airlines (10.85×), Alpine skiing (2.23×), Backpacking (travel) (2.33×), and Non-alcoholic beverage (1.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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