Vienna Audience in United States
Vienna has an estimated audience of 994,413 people in United States. 54.6% are female, 45.4% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Dental hygienist, Nasal cavity, Mackenzie Foy, Penn & Teller, Bruklinas.
The average Vienna fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dental hygienist, Nasal cavity, Mackenzie Foy, with strongest over-indexing on Dental hygienist (2.47× the country average). Demographically, the Vienna audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Vienna fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 36.9 |
| Estimated audience size | 994,413 |
Audience persona
The typical Vienna fan in United States is balanced, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Dental hygienist.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 131,637 | 1.2× |
| Texas | 80,980 | 0.95× |
| New York | 76,504 | 1.38× |
| Florida | 67,781 | 1.01× |
| Virginia | 48,184 | 1.99× |
| Illinois | 40,505 | 1.22× |
| Pennsylvania | 34,107 | 1.02× |
| New Jersey | 31,138 | 1.23× |
| Georgia | 29,749 | 0.97× |
| North Carolina | 29,485 | 0.99× |
| Massachusetts | 29,336 | 1.5× |
| Ohio | 28,155 | 0.92× |
| Washington | 23,677 | 1.19× |
| Michigan | 23,658 | 0.91× |
| Maryland | 22,335 | 1.31× |
| Arizona | 20,545 | 1.01× |
| Colorado | 17,762 | 1.13× |
| Tennessee | 17,573 | 0.88× |
| Indiana | 16,046 | 0.88× |
| Missouri | 15,197 | 0.95× |
| Wisconsin | 14,938 | 1× |
| Minnesota | 14,798 | 1.04× |
| South Carolina | 12,051 | 0.81× |
| Connecticut | 11,616 | 1.16× |
| Oregon | 11,365 | 1× |
| Alabama | 10,346 | 0.74× |
| Kentucky | 9,314 | 0.75× |
| Louisiana | 9,082 | 0.71× |
| Washington, District of Columbia | 9,026 | 3.02× |
| Utah | 8,866 | 1× |
| Oklahoma | 8,037 | 0.73× |
| Nevada | 7,596 | 0.79× |
| Iowa | 6,247 | 0.76× |
| Kansas | 6,057 | 0.77× |
| Arkansas | 5,914 | 0.72× |
| Mississippi | 4,811 | 0.59× |
| New Hampshire | 4,147 | 1.06× |
| Maine | 4,019 | 1.13× |
| Idaho | 3,986 | 0.8× |
| Nebraska | 3,954 | 0.79× |
| West Virginia | 3,886 | 0.84× |
| Hawaii | 3,808 | 0.89× |
| New Mexico | 3,576 | 0.72× |
| Rhode Island | 3,341 | 1.06× |
| Montana | 2,350 | 0.85× |
| Delaware | 2,179 | 0.79× |
| Alaska | 1,836 | 0.86× |
| Vermont | 1,754 | 1× |
| South Dakota | 1,529 | 0.67× |
| North Dakota | 1,405 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dental hygienist | 2.47× | Health |
| Nasal cavity | 2.81× | Health |
| Mackenzie Foy | 2.01× | Fashion & Accessoires |
| Penn & Teller | 1.82× | Movies & TV |
| Bruklinas | 3.55× | Travel & Leisure |
| Tierra caliente | 1.62× | Travel & Leisure |
| Cadmium | 3.13× | Business & Career |
| Cadena SER | 2.9× | Music & Radio |
| New York Harbor | 2.38× | Travel & Leisure |
| Tequila Cazadores | 3× | Food & Beverages |
| Sub Zero (Official) | 1.71× | Literature |
| Mother Goose | 3.13× | Literature |
| Jonathan Davis | 1.59× | Music & Radio |
| Springfield, Illinois | 1.75× | Travel & Leisure |
| Austin360 | 2.27× | Sports |
| Perris, California | 3.16× | Travel & Leisure |
| Cachorros | 1.79× | Pets & Animals |
| Yoga Journal | 2.23× | Sports |
| E-box | 1.58× | Health |
| Cadillac CT6 | 1.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.34 |
| Travelling | THRILL | 2.34 |
| Luxury Orientation | PREMIUM | 2.02 |
| Quality Awareness | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.64 |
| Mindfulness | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 19.8% |
| Germany | 16.2% |
| Vietnam | 13.3% |
See Vienna audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Vienna have in United States?
Vienna has an estimated audience of 994,413 people in United States, concentrated in California and Texas.
What is the gender split and age of Vienna fans?
54.6% of Vienna fans are female, 45.4% are male, with an average age of 36.9 years.
Which brands do Vienna fans like most?
Vienna fans show strongest brand affinity for Dental hygienist (2.47×), Nasal cavity (2.81×), and Mackenzie Foy (2.01×) over the country average.
Where do Vienna fans live in United States?
Vienna fans in United States are most concentrated in California (reach 131,637), Texas (reach 80,980), and New York (reach 76,504). These three regions account for the largest share of the active audience.
What other brands do Vienna fans also like?
Beyond Vienna itself, the audience over-indexes on Nasal cavity (2.81×), Mackenzie Foy (2.01×), Penn & Teller (1.82×), and Bruklinas (3.55×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vienna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.