A data profile of the people who buy, follow and care about Graz in Austria — modelled from more than twelve digital signal sources. Graz has an estimated audience of 960,098 people in Austria.
The average Graz fan in Austria is 40.4 years old, more female, and lives primarily in Styria.
The audience is concentrated in Styria, Vienna, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), Austrian Airlines, with strongest over-indexing on Kronen Zeitung (2.16× the country average).
Demographically, the Graz audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Graz fan in Austria is more female, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Graz profile in Austria.
55.5% are female, 44.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 40.4 |
| Estimated audience size | 960,098 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Graz audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 42.4% |
| Germany | 13.4% |
| United States | 4.4% |
Where the Graz audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~500K | 4.57× | |
| 02 | Carinthia (state) | ~40K | 0.83× | |
| 03 | Vienna | ~100K | 0.72× | |
| 04 | Burgenland | ~20K | 0.68× | |
| 05 | Salzburg | ~40K | 0.55× | |
| 06 | Upper Austria | ~70K | 0.53× | |
| 07 | Lower Austria | ~70K | 0.49× | |
| 08 | Tyrol | ~30K | 0.38× | |
| 09 | Vorarlberg | ~10K | 0.36× |
The strongest cross-interests of the Graz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Humanic | Fashion & Accessoires | 2.55× | ||
| 02 | First class travel | Travel & Leisure | 2.39× | ||
| 03 | Cineplexx Cinemas | Movies & TV | 2.21× | ||
| 04 | Kronen Zeitung | News | 2.16× | ||
| 05 | Austrian Airlines | Travel & Leisure | 2.01× | ||
| 06 | Hornbach | Shopping | 1.95× | ||
| 07 | Sportswear (activewear) | Fashion & Accessoires | 1.90× | ||
| 08 | Distilled beverage | Food & Beverages | 1.87× | ||
| 09 | Politics | Politics & Society | 1.79× | ||
| 10 | Blues music | Music & Radio | 1.76× | ||
| 11 | Felix Baumgartner | Sports | 1.71× | ||
| 12 | Internet & Social Media | 1.70× | |||
| 13 | Hobby | Home & Garden | 1.62× | ||
| 14 | Toys | Games | 1.61× | ||
| 15 | Billa (supermarket) | Shopping | 1.60× | ||
| 16 | Hair products | Beauty & Wellness | 1.58× | ||
| 17 | Desserts | Food & Beverages | 1.58× | ||
| 18 | Ryanair | Travel & Leisure | 1.57× | ||
| 19 | Spas | Beauty & Wellness | 1.52× | ||
| 20 | Hungary | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.89× | |
| Quality Awareness | PREMIUM | 1.81× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Urban Lifestyle | OPEN | 0.91× |
Graz has an estimated audience of 960,098 people in Austria, concentrated in Styria and Vienna.
55.5% of Graz fans are female, 44.5% are male, with an average age of 40.4 years.
Graz fans show strongest brand affinity for Kronen Zeitung (2.16×), Billa (supermarket) (1.6×), and Austrian Airlines (2.01×) over the country average.
Graz fans in Austria are most concentrated in Styria (reach ~500K), Vienna (reach ~100K), and Upper Austria (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Graz itself, the audience over-indexes on Billa (supermarket) (1.6×), Austrian Airlines (2.01×), Hornbach (1.95×), and WhatsApp (1.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Graz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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