A data profile of the people who buy, follow and care about Linz in Austria — modelled from more than twelve digital signal sources. Linz has an estimated audience of 947,240 people in Austria.
The average Linz fan in Austria is 36.9 years old, balanced, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Lower Austria.
Top brand affinities include LASK Linz, Outlet store, N26, with strongest over-indexing on LASK Linz (1.79× the country average).
Demographically, the Linz audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 9 regions tracked by Rascasse.
The typical Linz fan in Austria is balanced, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for LASK Linz.
The key figures that characterise the Linz profile in Austria.
52.2% are female, 47.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 36.9 |
| Estimated audience size | 947,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
of the worldwide Linz audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 53.5% |
| Germany | 12.3% |
| United States | 4.8% |
Where the Linz audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~600K | 4.85× | |
| 02 | Lower Austria | ~100K | 0.77× | |
| 03 | Vienna | ~100K | 0.71× | |
| 04 | Salzburg | ~40K | 0.66× | |
| 05 | Styria | ~60K | 0.54× | |
| 06 | Carinthia (state) | ~20K | 0.44× | |
| 07 | Tyrol | ~30K | 0.43× | |
| 08 | Burgenland | ~10K | 0.42× | |
| 09 | Vorarlberg | ~10K | 0.37× |
The strongest cross-interests of the Linz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | LASK Linz | Sports | 1.79× | ||
| 02 | LASK Linz Frauen | Sports | 1.79× | ||
| 03 | Outlet store | Shopping | 1.75× | ||
| 04 | Hyundai Tucson | Cars & Mobility | 1.71× | ||
| 05 | Opel Combo | Cars & Mobility | 1.71× | ||
| 06 | Hyundai i20 | Cars & Mobility | 1.63× | ||
| 07 | Michael van Gerwen | Sports | 1.62× | ||
| 08 | Santander Group | Business & Career | 1.57× | ||
| 09 | Audi S5 | Cars & Mobility | 1.55× | ||
| 10 | N26 | Business & Career | 1.54× | ||
| 11 | Grey Goose (vodka) | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Tradition | CONSERVATISM | 1.14× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.56× | |
| Sustainability | BALANCE | 0.65× | |
| Mindfulness | BALANCE | 0.72× |
Linz has an estimated audience of 947,240 people in Austria, concentrated in Upper Austria and Vienna.
52.2% of Linz fans are female, 47.8% are male, with an average age of 36.9 years.
Linz fans show strongest brand affinity for LASK Linz (1.79×), Outlet store (1.75×), and N26 (1.54×) over the country average.
Linz fans in Austria are most concentrated in Upper Austria (reach ~600K), Vienna (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Linz itself, the audience over-indexes on Outlet store (1.75×), N26 (1.54×), Hyundai Tucson (1.71×), and Michael van Gerwen (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Linz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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