Graz Audience in Germany
Graz has an estimated audience of 302,983 people in Germany. 50.1% are female, 49.9% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Satire, Allgäu, German television comedy, John Daly (golfer), Borussia Dortmund.
The average Graz fan in Germany is 37.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Satire, Allgäu, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Graz audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Graz fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.8 |
| Estimated audience size | 302,983 |
Audience persona
The typical Graz fan in Germany is balanced, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 99,757 | 2.05× |
| Nordrhein-Westfalen | 66,883 | 1.01× |
| Baden-Württemberg | 54,128 | 1.31× |
| Hessen | 28,040 | 1.21× |
| Niedersachsen | 24,378 | 0.83× |
| Sachsen | 16,990 | 1.14× |
| Berlin | 16,687 | 1.23× |
| Rheinland-Pfalz | 13,610 | 0.9× |
| Schleswig-Holstein | 8,427 | 0.77× |
| Brandenburg | 7,305 | 0.78× |
| Hamburg | 6,807 | 0.99× |
| Thüringen | 6,743 | 0.87× |
| Sachsen-Anhalt | 5,588 | 0.71× |
| Mecklenburg-Vorpommern | 3,942 | 0.68× |
| Saarland | 2,521 | 0.68× |
| Bremen | 2,147 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Allgäu | 9.78× | Travel & Leisure |
| German television comedy | 9.25× | Movies & TV |
| John Daly (golfer) | 31.97× | Sports |
| Borussia Dortmund | 1.73× | Sports |
| Lake Constance | 9.31× | Travel & Leisure |
| Western Union | 4.42× | Business & Career |
| Bavarian Alps | 14.13× | Travel & Leisure |
| Alphaville (band) | 10.47× | Music & Radio |
| Goodwood Festival of Speed | 20× | Sports |
| Pets | 1.65× | Pets & Animals |
| Country rap | 5.21× | Music & Radio |
| Tagesschau | 1.72× | Movies & TV |
| Headphones | 4.7× | Technology & Electronics |
| Real property | 3.81× | Home & Garden |
| RB Leipzig | 2.78× | Sports |
| Eintracht Frankfurt | 2.01× | Sports |
| Blic | 6.24× | News |
| Fritz Lang | 28.59× | Movies & TV |
| Firefox | 4.9× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.43 |
| Pet Ownership | JOY | 1.33 |
| Need for Security | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.2 |
| Community Orientation | OPEN | 1.2 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 41.9% |
| Germany | 13.2% |
| United States | 4.4% |
See Graz audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Graz have in Germany?
Graz has an estimated audience of 302,983 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Graz fans?
50.1% of Graz fans are female, 49.9% are male, with an average age of 37.8 years.
Which brands do Graz fans like most?
Graz fans show strongest brand affinity for Satire (8.81×), Allgäu (9.78×), and German television comedy (9.25×) over the country average.
Where do Graz fans live in Germany?
Graz fans in Germany are most concentrated in Bayern (reach 99,757), Nordrhein-Westfalen (reach 66,883), and Baden-Württemberg (reach 54,128). These three regions account for the largest share of the active audience.
What other brands do Graz fans also like?
Beyond Graz itself, the audience over-indexes on Allgäu (9.78×), German television comedy (9.25×), John Daly (golfer) (31.97×), and Borussia Dortmund (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.