Graz Audience in Germany
A data profile of the people who buy, follow and care about Graz in Germany — modelled from more than twelve digital signal sources. Graz has an estimated audience of 302,983 people in Germany.
The average Graz fan in Germany is 37.8 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Charlie Chaplin, Zell am See, Börse Stuttgart, with strongest over-indexing on Charlie Chaplin (20× the country average).
Demographically, the Graz audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Graz fan in Germany is balanced, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Charlie Chaplin.
At a glance
The key figures that characterise the Graz profile in Germany.
Search interest · 12-month trend
Demographics of Graz fans
50.1% are female, 49.9% are male, average age 37.8.
Gender split
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.8 |
| Estimated audience size | 302,983 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Graz audience comes from Germany.
| Country | Share |
|---|---|
| Austria | 42.4% |
| Germany | 13.4% |
| United States | 4.4% |
Geography
Where the Graz audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 2.02× | |
| 02 | Baden-Württemberg | ~50K | 1.27× | |
| 03 | Hessen | ~30K | 1.17× | |
| 04 | Berlin | ~20K | 1.15× | |
| 05 | Sachsen | ~20K | 1.13× | |
| 06 | Hamburg | ~7K | 1.00× | |
| 07 | Nordrhein-Westfalen | ~60K | 0.97× | |
| 08 | Thüringen | ~7K | 0.94× | |
| 09 | Rheinland-Pfalz | ~10K | 0.90× | |
| 10 | Bremen | ~2K | 0.87× | |
| 11 | Niedersachsen | ~20K | 0.83× | |
| 12 | Brandenburg | ~8K | 0.82× | |
| 13 | Schleswig-Holstein | ~9K | 0.79× | |
| 14 | Sachsen-Anhalt | ~6K | 0.76× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.72× | |
| 16 | Saarland | ~3K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Graz audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fritz Lang | Movies & TV | 25.75× | ||
| 02 | John Daly | Sports | 23.65× | ||
| 03 | Zell am See | Travel & Leisure | 23.58× | ||
| 04 | Charlie Chaplin | Movies & TV | 20.00× | ||
| 05 | Goodwood Festival of Speed | Sports | 20.00× | ||
| 06 | Bipa | Shopping | 18.34× | ||
| 07 | Bavarian Alps | Travel & Leisure | 17.08× | ||
| 08 | Börse Stuttgart | Business & Career | 14.64× | ||
| 09 | Martin Kaymer | Sports | 14.02× | ||
| 10 | myDealZ | Shopping | 8.00× | ||
| 11 | Resident Advisor | Music & Radio | 7.82× | ||
| 12 | Voting | Politics & Society | 5.89× | ||
| 13 | Pergola | Home & Garden | 5.23× | ||
| 14 | Allgäu | Travel & Leisure | 4.17× | ||
| 15 | Hugendubel | Shopping | 2.93× | ||
| 16 | Focus | News | 2.66× | ||
| 17 | Müller (company) | Food & Beverages | 2.20× | ||
| 18 | CHECK24 | Business & Career | 1.84× | ||
| 19 | Tagesschau | Movies & TV | 1.61× | ||
| 20 | Netto Marken-Discount | Shopping | 1.54× |
Personality of the Graz audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.93× | |
| Risk Appetite | THRILL | 1.87× | |
| Extroversion | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.79× |
Frequently asked questions
How many fans does Graz have in Germany?
Graz has an estimated audience of 302,983 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Graz fans?
50.1% of Graz fans are female, 49.9% are male, with an average age of 37.8 years.
Which brands do Graz fans like most?
Graz fans show strongest brand affinity for Charlie Chaplin (20×), Zell am See (23.58×), and Börse Stuttgart (14.64×) over the country average.
Where do Graz fans live in Germany?
Graz fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Graz fans also like?
Beyond Graz itself, the audience over-indexes on Zell am See (23.58×), Börse Stuttgart (14.64×), Bavarian Alps (17.08×), and John Daly (23.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Graz audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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