myDealZ Audience in Germany
myDealZ has an estimated audience of 1,064,520 people in Germany. 42.1% are female, 57.9% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Business English, Bully (2011 film), Home Office, Cocktail, Farinata.
The average myDealZ fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Business English, Bully (2011 film), Home Office, with strongest over-indexing on Business English (7.44× the country average). Demographically, the myDealZ audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of myDealZ fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 36.4 |
| Estimated audience size | 1,064,520 |
Audience persona
The typical myDealZ fan in Germany is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 317,892 | 1.36× |
| Baden-Württemberg | 177,215 | 1.22× |
| Bayern | 172,992 | 1.01× |
| Niedersachsen | 125,494 | 1.21× |
| Hessen | 100,710 | 1.24× |
| Rheinland-Pfalz | 57,676 | 1.08× |
| Berlin | 49,209 | 1.03× |
| Sachsen | 45,247 | 0.87× |
| Schleswig-Holstein | 35,816 | 0.94× |
| Brandenburg | 25,863 | 0.78× |
| Hamburg | 25,110 | 1.04× |
| Sachsen-Anhalt | 20,068 | 0.73× |
| Thüringen | 19,330 | 0.71× |
| Mecklenburg-Vorpommern | 13,854 | 0.68× |
| Saarland | 13,112 | 1× |
| Bremen | 9,813 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 7.44× | Business & Career |
| Bully (2011 film) | 12.66× | Movies & TV |
| Home Office | 2.13× | Business & Career |
| Cocktail | 1.72× | Food & Beverages |
| Farinata | 17.27× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Time (magazine) | 2.35× | News |
| Progressive rock | 1.65× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.05× | Music & Radio |
| Google Analytics | 2.68× | Internet & Social Media |
| Alaska | 3.62× | Travel & Leisure |
| santa eulalia | 15.58× | Travel & Leisure |
| Urban horticulture | 1.73× | Home & Garden |
| Hardik Pandya | 12.31× | Sports |
| Israel | 1.67× | Travel & Leisure |
| Emperor Entertainment Group | 2.84× | Business & Career |
| Sailor | 3.62× | Travel & Leisure |
| Golden Gate | 4.09× | Games |
| Eindhoven | 1.59× | Travel & Leisure |
| Deliver Us From Evil | 17.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.33 |
| Career Orientation | POWER | 1.21 |
| Community Orientation | OPEN | 1.14 |
| Price Sensitivity | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.11 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.8% |
| China | 2.6% |
| Switzerland | 1.3% |
See myDealZ audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does myDealZ have in Germany?
myDealZ has an estimated audience of 1,064,520 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of myDealZ fans?
42.1% of myDealZ fans are female, 57.9% are male, with an average age of 36.4 years.
Which brands do myDealZ fans like most?
myDealZ fans show strongest brand affinity for Business English (7.44×), Bully (2011 film) (12.66×), and Home Office (2.13×) over the country average.
Where do myDealZ fans live in Germany?
myDealZ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 317,892), Baden-Württemberg (reach 177,215), and Bayern (reach 172,992). These three regions account for the largest share of the active audience.
What other brands do myDealZ fans also like?
Beyond myDealZ itself, the audience over-indexes on Bully (2011 film) (12.66×), Home Office (2.13×), Cocktail (1.72×), and Farinata (17.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for myDealZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.