Rascasse Audience Intelligence

Mädchenflohmarkt Audience in Germany

A data profile of the people who buy, follow and care about Mädchenflohmarkt in Germany — modelled from more than twelve digital signal sources. Mädchenflohmarkt has an estimated audience of 1,181,872 people in Germany.

#4among Vintage fashion in Germany#189among Website / Newspaper / Magazine in Germany#299in Fashion & Accessoires

The average Mädchenflohmarkt fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Vintage clothing, Deichmann, H&M, with strongest over-indexing on Vintage clothing (3.77× the country average).

Demographically, the Mädchenflohmarkt audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mädchenflohmarkt fan in Germany is more female, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for Vintage clothing.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mädchenflohmarkt profile in Germany.

Audience size
1.2M
in Germany
Gender
98.1%♀
1.9% male
Age
33.1
average years
Country rank
#5608
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mädchenflohmarkt

98.1% are female, 1.9% are male, average age 33.1.

Fig. 02

Gender split

98.1%
Female
1.9%
Male
Demographic split for Mädchenflohmarkt audience in Germany
MetricValue
Female98.1%
Male1.9%
Average age33.1
Estimated audience size1,181,872
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Mädchenflohmarkt audience in Germany
Age bracketShare%
16-1931%
20-2926%
30-3920%
40-4916%
50+7%
Fig. 04

Worldwide distribution

80.1%

of the worldwide Mädchenflohmarkt audience comes from Germany.

Worldwide audience distribution share by country for Mädchenflohmarkt
CountryShare
Germany80.1%
Austria8.9%
Switzerland4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mädchenflohmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mädchenflohmarkt fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K2.34×
02Baden-Württemberg~200K1.45×
03Rheinland-Pfalz~70K1.16×
04Hessen~100K1.13×
05Hamburg~30K1.10×
06Bayern~200K1.07×
07Schleswig-Holstein~40K1.03×
08Berlin~50K0.92×
09Niedersachsen~100K0.90×
10Bremen~9K0.90×
11Saarland~10K0.88×
12Brandenburg~30K0.81×
13Mecklenburg-Vorpommern~20K0.72×
14Thüringen~20K0.70×
15Sachsen~30K0.58×
16Sachsen-Anhalt~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Mädchenflohmarkt, Germany
0.53×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mädchenflohmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mädchenflohmarkt audience
#·InterestCategoryAffinity×
01Alexandre BirmanFashion & Accessoires81.52×
02DesigualFashion & Accessoires7.51×
03Charity shopFashion & Accessoires4.54×
04Flea marketHome & Garden4.33×
05Gina TricotFashion & Accessoires4.29×
06Vintage clothingFashion & Accessoires3.77×
07GownFashion & Accessoires3.61×
08DecorationHome & Garden2.79×
09Ernsting's familyShopping2.78×
10C&AShopping2.74×
11Home Interior DesignHome & Garden2.65×
12ZaraShopping2.64×
13BonprixShopping2.50×
14DeichmannShopping2.34×
15Healthy habitsHealth2.32×
16PrimarkShopping2.20×
17H&MShopping1.98×
18RossmannShopping1.93×
19Müller (company)Food & Beverages1.79×
20IKEAHome & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mädchenflohmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mädchenflohmarkt audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.82×
Design AffinityPREMIUM1.62×
CreativityOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mädchenflohmarkt audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.35×
Risk AppetiteTHRILL0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mädchenflohmarkt have in Germany?

Mädchenflohmarkt has an estimated audience of 1,181,872 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Mädchenflohmarkt fans?

98.1% of Mädchenflohmarkt fans are female, 1.9% are male, with an average age of 33.1 years.

03

Which brands do Mädchenflohmarkt fans like most?

Mädchenflohmarkt fans show strongest brand affinity for Vintage clothing (3.77×), Deichmann (2.34×), and H&M (1.98×) over the country average.

04

Where do Mädchenflohmarkt fans live in Germany?

Mädchenflohmarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mädchenflohmarkt fans also like?

Beyond Mädchenflohmarkt itself, the audience over-indexes on Deichmann (2.34×), H&M (1.98×), C&A (2.74×), and Desigual (7.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vintage fashion audiences in Germany

See Mädchenflohmarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mädchenflohmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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