Mädchenflohmarkt Audience in Germany
Mädchenflohmarkt has an estimated audience of 1,192,575 people in Germany. 98.1% are female, 1.9% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Vintage clothing, Deichmann, C&A, H&M, Zara.
The average Mädchenflohmarkt fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Vintage clothing, Deichmann, C&A, with strongest over-indexing on Vintage clothing (3.77× the country average). Demographically, the Mädchenflohmarkt audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Vintage fashion
Demographics of Mädchenflohmarkt fans
| Metric | Value |
|---|---|
| Female | 98.1% |
| Male | 1.9% |
| Average age | 33.1 |
| Estimated audience size | 1,192,575 |
Audience persona
The typical Mädchenflohmarkt fan in Germany is more female, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for Vintage clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 552,461 | 2.12× |
| Baden-Württemberg | 247,896 | 1.52× |
| Bayern | 218,355 | 1.14× |
| Niedersachsen | 106,881 | 0.92× |
| Hessen | 104,708 | 1.15× |
| Rheinland-Pfalz | 71,750 | 1.2× |
| Berlin | 48,531 | 0.91× |
| Schleswig-Holstein | 41,685 | 0.97× |
| Sachsen | 34,041 | 0.58× |
| Hamburg | 31,255 | 1.16× |
| Brandenburg | 30,880 | 0.83× |
| Thüringen | 20,353 | 0.67× |
| Mecklenburg-Vorpommern | 15,075 | 0.66× |
| Saarland | 12,479 | 0.85× |
| Sachsen-Anhalt | 12,302 | 0.4× |
| Bremen | 9,203 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vintage clothing | 3.77× | Fashion & Accessoires |
| Deichmann | 2.34× | Shopping |
| C&A | 2.74× | Shopping |
| H&M | 1.98× | Shopping |
| Zara | 2.64× | Shopping |
| Gala | 1.92× | News |
| Desigual | 7.51× | Fashion & Accessoires |
| Bonprix | 2.5× | Shopping |
| Flea market | 4.33× | Home & Garden |
| Gown | 3.61× | Fashion & Accessoires |
| Rossmann | 1.93× | Shopping |
| IKEA | 1.65× | Home & Garden |
| Charity shop | 4.54× | Fashion & Accessoires |
| Home Interior Design | 2.65× | Home & Garden |
| Primark | 2.2× | Shopping |
| Ernsting's family | 2.78× | Shopping |
| Alexandre Birman | 81.52× | Fashion & Accessoires |
| Healthy habits | 2.32× | Health |
| Decoration | 2.79× | Home & Garden |
| Gina Tricot | 4.29× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.96 |
| Creativity | OPEN | 1.68 |
| Price Sensitivity | PREMIUM | 1.53 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.34 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.7% |
| Austria | 8.4% |
| Australia | 4.9% |
See Mädchenflohmarkt audiences in other countries
More Vintage fashion audiences in Germany
- Etsy (7,393,267)
- Vinted (3,571,090)
- Sellpy (3,319,517)
- Vestiaire Collective (465,203)
- Makerist (311,582)
Frequently asked questions
How many fans does Mädchenflohmarkt have in Germany?
Mädchenflohmarkt has an estimated audience of 1,192,575 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mädchenflohmarkt fans?
98.1% of Mädchenflohmarkt fans are female, 1.9% are male, with an average age of 33.1 years.
Which brands do Mädchenflohmarkt fans like most?
Mädchenflohmarkt fans show strongest brand affinity for Vintage clothing (3.77×), Deichmann (2.34×), and C&A (2.74×) over the country average.
Where do Mädchenflohmarkt fans live in Germany?
Mädchenflohmarkt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 552,461), Baden-Württemberg (reach 247,896), and Bayern (reach 218,355). These three regions account for the largest share of the active audience.
What other brands do Mädchenflohmarkt fans also like?
Beyond Mädchenflohmarkt itself, the audience over-indexes on Deichmann (2.34×), C&A (2.74×), H&M (1.98×), and Zara (2.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mädchenflohmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.