Vestiaire Collective Audience in Germany
Vestiaire Collective has an estimated audience of 465,202 people in Germany. 61.6% are female, 38.4% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kaká, Sellpy, Size?, Vinted, Northern pike.
The average Vestiaire Collective fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kaká, Sellpy, Size?, with strongest over-indexing on Kaká (21.26× the country average). Demographically, the Vestiaire Collective audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion
Demographics of Vestiaire Collective fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 32.5 |
| Estimated audience size | 465,202 |
Audience persona
The typical Vestiaire Collective fan in Germany is more female, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Kaká.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,981 | 1.1× |
| Bayern | 102,766 | 1.37× |
| Baden-Württemberg | 63,707 | 1× |
| Berlin | 52,650 | 2.53× |
| Hessen | 44,970 | 1.27× |
| Niedersachsen | 35,403 | 0.78× |
| Hamburg | 20,678 | 1.97× |
| Rheinland-Pfalz | 18,183 | 0.78× |
| Schleswig-Holstein | 14,044 | 0.84× |
| Sachsen | 12,149 | 0.53× |
| Brandenburg | 9,248 | 0.64× |
| Thüringen | 5,818 | 0.49× |
| Saarland | 5,593 | 0.98× |
| Mecklenburg-Vorpommern | 5,104 | 0.57× |
| Sachsen-Anhalt | 4,610 | 0.38× |
| Bremen | 2,985 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kaká | 21.26× | Sports |
| Sellpy | 8.18× | Fashion & Accessoires |
| Size? | 32.64× | Shopping |
| Vinted | 5.73× | Fashion & Accessoires |
| Northern pike | 11.61× | Food & Beverages |
| Consumer electronics | 1.57× | Technology & Electronics |
| Breuninger | 2.91× | Fashion & Accessoires |
| Miroslav Klose | 10.86× | Sports |
| Depop | 14.76× | Fashion & Accessoires |
| Zadig & Voltaire | 11.36× | Fashion & Accessoires |
| Club Atlas | 30.61× | Sports |
| Bastian Schweinsteiger | 5.25× | Sports |
| Raheem Sterling | 25.83× | Sports |
| COS | 3.91× | Shopping |
| Hermès | 2.25× | Fashion & Accessoires |
| Primark | 2.34× | Shopping |
| TK Maxx | 2.02× | Shopping |
| Longchamp | 6.29× | Fashion & Accessoires |
| Farfetch | 8.18× | Shopping |
| Daisy Ridley | 8.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.97 |
| Quality Awareness | PREMIUM | 1.77 |
| Sustainability | BALANCE | 1.68 |
| Creativity | OPEN | 1.63 |
| Luxury Orientation | PREMIUM | 1.57 |
| Individualism | JOY | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 24.9% |
| Italy | 17.5% |
| United States | 10.1% |
See Vestiaire Collective audiences in other countries
More Vintage fashion audiences in Germany
- Etsy (7,393,267)
- Vinted (3,571,090)
- Sellpy (3,319,517)
- Mädchenflohmarkt (1,192,576)
- Makerist (311,582)
Frequently asked questions
How many fans does Vestiaire Collective have in Germany?
Vestiaire Collective has an estimated audience of 465,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vestiaire Collective fans?
61.6% of Vestiaire Collective fans are female, 38.4% are male, with an average age of 32.5 years.
Which brands do Vestiaire Collective fans like most?
Vestiaire Collective fans show strongest brand affinity for Kaká (21.26×), Sellpy (8.18×), and Size? (32.64×) over the country average.
Where do Vestiaire Collective fans live in Germany?
Vestiaire Collective fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,981), Bayern (reach 102,766), and Baden-Württemberg (reach 63,707). These three regions account for the largest share of the active audience.
What other brands do Vestiaire Collective fans also like?
Beyond Vestiaire Collective itself, the audience over-indexes on Sellpy (8.18×), Size? (32.64×), Vinted (5.73×), and Northern pike (11.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vestiaire Collective. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.