Rascasse Audience Intelligence

Vestiaire Collective Target Market in Germany

A data profile of the people who buy, follow and care about Vestiaire Collective in Germany — modelled from more than twelve digital signal sources. Vestiaire Collective has an estimated audience of 483,570 people in Germany.

#5among Vintage fashion in Germany#1569among Brand in Germany#587in Fashion & Accessoires

The average Vestiaire Collective fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kaká, Sellpy, Size?, with strongest over-indexing on Kaká (21.26× the country average).

Demographically, the Vestiaire Collective audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vestiaire Collective fan in Germany is more female, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for Kaká.

Category: Fashion & Accessoires · Type: Brand · Subtype: Vintage fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vestiaire Collective profile in Germany.

Audience size
484K
in Germany
Gender
61.6%♀
38.4% male
Age
32.5
average years
Country rank
#12073
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vestiaire Collective

61.6% are female, 38.4% are male, average age 32.5.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Vestiaire Collective audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age32.5
Estimated audience size483,570
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Vestiaire Collective audience in Germany
Age bracketShare%
16-1938%
20-2921%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Vestiaire Collective audience comes from Germany.

Worldwide audience distribution share by country for Vestiaire Collective
CountryShare
France25.0%
Italy17.4%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vestiaire Collective audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vestiaire Collective customers by region in Germany
#RegionReachAffinity×
01Berlin~50K2.32×
02Hamburg~20K1.90×
03Bayern~100K1.36×
04Hessen~40K1.26×
05Nordrhein-Westfalen~100K1.05×
06Baden-Württemberg~60K1.00×
07Saarland~6K0.99×
08Schleswig-Holstein~10K0.86×
09Rheinland-Pfalz~20K0.82×
10Bremen~3K0.81×
11Niedersachsen~40K0.79×
12Brandenburg~10K0.68×
13Mecklenburg-Vorpommern~6K0.65×
14Sachsen~10K0.58×
15Thüringen~7K0.58×
16Sachsen-Anhalt~6K0.49×
Fig. 06

Affinity by region

Affinity by region — Vestiaire Collective, Germany
0.49×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vestiaire Collective audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vestiaire Collective audience
#·InterestCategoryAffinity×
01Size?Shopping32.64×
02Club AtlasSports30.61×
03Raheem SterlingSports25.83×
04KakáSports21.26×
05DepopFashion & Accessoires14.76×
06Northern pikeFood & Beverages11.61×
07Zadig & VoltaireFashion & Accessoires11.36×
08Miroslav KloseSports10.86×
09Michelle RodriguezMovies & TV10.45×
10SellpyFashion & Accessoires8.18×
11LongchampFashion & Accessoires6.29×
12VintedFashion & Accessoires5.73×
13Bastian SchweinsteigerSports5.25×
14Polo Ralph LaurenFashion & Accessoires4.95×
15COSShopping3.91×
16BreuningerFashion & Accessoires2.91×
17PrimarkShopping2.34×
18HermèsFashion & Accessoires2.25×
19TK MaxxShopping2.02×
20Consumer electronicsTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vestiaire Collective audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vestiaire Collective audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.60×
Luxury OrientationPREMIUM1.50×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vestiaire Collective audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
SpiritualityBALANCE0.68×
Pet OwnershipJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vestiaire Collective's target market in Germany?

Vestiaire Collective's target market in Germany covers an estimated 483,570 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vestiaire Collective customers?

61.6% of the Vestiaire Collective audience are female, 38.4% are male, with an average age of 32.5 years.

03

Which brands do Vestiaire Collective fans like most?

Vestiaire Collective fans show strongest brand affinity for Kaká (21.26×), Sellpy (8.18×), and Size? (32.64×) over the country average.

04

Where do Vestiaire Collective fans live in Germany?

Vestiaire Collective fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Vestiaire Collective fans also like?

Beyond Vestiaire Collective itself, the audience over-indexes on Sellpy (8.18×), Size? (32.64×), Northern pike (11.61×), and Vinted (5.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vestiaire Collective audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vestiaire Collective. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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