Northern pike Audience in Germany
Northern pike has an estimated audience of 787,866 people in Germany. 46.0% are female, 54.0% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Jack White, Haberler, Birthday Gifts, Urban Outfitters.
The average Northern pike fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Jack White, Haberler, with strongest over-indexing on Unique Gifts (1.84× the country average). Demographically, the Northern pike audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Northern pike fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 40.3 |
| Estimated audience size | 787,866 |
Audience persona
The typical Northern pike fan in Germany is balanced, around 40.3 years old, with strong DIY Mentality tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,459 | 0.88× |
| Bayern | 145,621 | 1.15× |
| Baden-Württemberg | 100,370 | 0.93× |
| Niedersachsen | 80,793 | 1.06× |
| Hessen | 46,702 | 0.78× |
| Sachsen | 45,529 | 1.18× |
| Berlin | 34,573 | 0.98× |
| Rheinland-Pfalz | 32,269 | 0.82× |
| Brandenburg | 30,967 | 1.27× |
| Schleswig-Holstein | 27,429 | 0.97× |
| Mecklenburg-Vorpommern | 25,240 | 1.68× |
| Sachsen-Anhalt | 20,364 | 1× |
| Hamburg | 18,495 | 1.04× |
| Thüringen | 17,469 | 0.87× |
| Saarland | 6,542 | 0.68× |
| Bremen | 4,916 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.84× | Shopping |
| Jack White | 2.52× | Movies & TV |
| Haberler | 1.66× | News |
| Birthday Gifts | 1.9× | Kids & Family |
| Urban Outfitters | 1.56× | Shopping |
| Icon (magazine) | 1.98× | Arts & Culture |
| Bully (2011 film) | 4.05× | Movies & TV |
| Buying and Selling | 20× | Home & Garden |
| Graham Greene | 2.64× | Literature |
| Building insulation | 2.41× | Home & Garden |
| Brunello Cucinelli | 2.59× | Fashion & Accessoires |
| Japanese domestic market | 2.55× | Politics & Society |
| Noodle (Gorillaz) | 1.71× | Music & Radio |
| Alaska | 1.9× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.56× | Music & Radio |
| Las Terrenas | 9.36× | Travel & Leisure |
| Jaguar F-Pace | 2.92× | Cars & Mobility |
| Vijesti.ba | 1.79× | News |
| Tuscany | 1.93× | Travel & Leisure |
| HOGAPAGE | 2.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.22 |
| Pet Ownership | JOY | 1.19 |
| Patriotism | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 1.13 |
| Extroversion | THRILL | 1.11 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 20.7% |
| Germany | 5.4% |
See Northern pike audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Northern pike have in Germany?
Northern pike has an estimated audience of 787,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Northern pike fans?
46.0% of Northern pike fans are female, 54.0% are male, with an average age of 40.3 years.
Which brands do Northern pike fans like most?
Northern pike fans show strongest brand affinity for Unique Gifts (1.84×), Jack White (2.52×), and Haberler (1.66×) over the country average.
Where do Northern pike fans live in Germany?
Northern pike fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,459), Bayern (reach 145,621), and Baden-Württemberg (reach 100,370). These three regions account for the largest share of the active audience.
What other brands do Northern pike fans also like?
Beyond Northern pike itself, the audience over-indexes on Jack White (2.52×), Haberler (1.66×), Birthday Gifts (1.9×), and Urban Outfitters (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Northern pike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.