Rascasse Audience Intelligence

Northern pike Audience in Germany

A data profile of the people who buy, follow and care about Northern pike in Germany — modelled from more than twelve digital signal sources. Northern pike has an estimated audience of 787,866 people in Germany.

#42among Dish in Germany#3628among Topic in Germany#390in Food & Beverages

The average Northern pike fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shellfish, Shimano, Size?, with strongest over-indexing on Shellfish (34.57× the country average).

Demographically, the Northern pike audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Northern pike fan in Germany is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Shellfish.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern pike profile in Germany.

Audience size
788K
in Germany
Gender
46.0%♀
54.0% male
Age
40.3
average years
Country rank
#8001
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern pike fans

46.0% are female, 54.0% are male, average age 40.3.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Northern pike audience in Germany
MetricValue
Female46.0%
Male54.0%
Average age40.3
Estimated audience size787,866
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Northern pike audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3924%
40-4922%
50+19%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Northern pike audience comes from Germany.

Worldwide audience distribution share by country for Northern pike
CountryShare
United States24.0%
Japan20.7%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern pike audience in Germany is strongest.

Fig. 05

Top regions by affinity

Northern pike fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.69×
02Brandenburg~30K1.27×
03Bayern~100K1.15×
04Sachsen~40K1.14×
05Niedersachsen~80K1.03×
06Sachsen-Anhalt~20K1.03×
07Hamburg~20K1.03×
08Schleswig-Holstein~30K0.98×
09Berlin~30K0.92×
10Baden-Württemberg~100K0.91×
11Thüringen~20K0.90×
12Nordrhein-Westfalen~100K0.85×
13Rheinland-Pfalz~30K0.83×
14Hessen~50K0.77×
15Bremen~5K0.77×
16Saarland~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Northern pike, Germany
0.74×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern pike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern pike audience
#·InterestCategoryAffinity×
01ShellfishFood & Beverages34.57×
02Size?Shopping32.17×
03OspreyFashion & Accessoires21.06×
04CatfishMovies & TV14.20×
05Granit XhakaSports11.72×
06Vestiaire CollectiveFashion & Accessoires11.61×
07AnglingSports11.27×
08ShimanoCars & Mobility10.84×
09SalmonFood & Beverages7.93×
10Largemouth bassFood & Beverages7.33×
11Aston Villa F.C.Sports7.05×
12Vuelta a EspañaSports7.01×
13MotorboatCars & Mobility6.99×
14Marc-André ter StegenSports6.80×
15Automotive lightingCars & Mobility6.65×
16AquariumPets & Animals5.89×
17Chihuahua (dog)Pets & Animals2.89×
18TipicoGames2.46×
19TransfermarktSports2.39×
20Obi (store)Shopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern pike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern pike audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Risk AppetiteTHRILL1.46×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern pike audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
MindfulnessBALANCE0.75×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern pike have in Germany?

Northern pike has an estimated audience of 787,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Northern pike fans?

46.0% of Northern pike fans are female, 54.0% are male, with an average age of 40.3 years.

03

Which brands do Northern pike fans like most?

Northern pike fans show strongest brand affinity for Shellfish (34.57×), Shimano (10.84×), and Size? (32.17×) over the country average.

04

Where do Northern pike fans live in Germany?

Northern pike fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Northern pike fans also like?

Beyond Northern pike itself, the audience over-indexes on Shimano (10.84×), Size? (32.17×), Angling (11.27×), and Automotive lighting (6.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Northern pike audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Northern pike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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