Osprey Audience in Germany
Osprey has an estimated audience of 125,362 people in Germany. 45.0% are female, 55.0% are male, average age 38.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Fenerbahçe Men's Basketball, College soccer, Vincent Kompany, Smallmouth bass, Gaelic football.
The average Osprey fan in Germany is 38.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Fenerbahçe Men's Basketball, College soccer, Vincent Kompany, with strongest over-indexing on Fenerbahçe Men's Basketball (20× the country average). Demographically, the Osprey audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories
Demographics of Osprey fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 38.4 |
| Estimated audience size | 125,362 |
Audience persona
The typical Osprey fan in Germany is balanced, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Fenerbahçe Men's Basketball.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 53,398 | 1.39× |
| Nordrhein-Westfalen | 51,475 | 0.98× |
| Baden-Württemberg | 41,064 | 1.26× |
| Hessen | 23,001 | 1.26× |
| Niedersachsen | 21,024 | 0.9× |
| Berlin | 16,148 | 1.51× |
| Sachsen | 12,027 | 1.02× |
| Rheinland-Pfalz | 11,360 | 0.95× |
| Schleswig-Holstein | 7,938 | 0.92× |
| Hamburg | 6,887 | 1.27× |
| Brandenburg | 6,222 | 0.84× |
| Thüringen | 4,705 | 0.77× |
| Sachsen-Anhalt | 4,158 | 0.67× |
| Mecklenburg-Vorpommern | 3,249 | 0.71× |
| Saarland | 2,163 | 0.74× |
| Bremen | 1,668 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fenerbahçe Men's Basketball | 20× | Sports |
| College soccer | 79.67× | Sports |
| Vincent Kompany | 19.56× | Sports |
| Smallmouth bass | 26.96× | Pets & Animals |
| Gaelic football | 41.83× | Sports |
| Parma F.C. | 65× | Sports |
| Borussia Dortmund | 3.05× | Sports |
| Northern pike | 21.06× | Food & Beverages |
| Qatar national football team | 84.26× | Sports |
| Spinnerbait | 35.37× | Sports |
| Kevin Nash (carp angler) | 45.88× | Sports |
| Carp | 19.98× | Pets & Animals |
| ABU Garcia | 29.35× | Sports |
| Topwater fishing lure | 25.76× | |
| Costa Rica national football team | 54.18× | Sports |
| Caving | 64.9× | Travel & Leisure |
| Fishing float | 9.54× | Sports |
| Fly fishing tackle | 24.88× | Sports |
| Fishing line | 8.93× | Sports |
| Transfermarkt | 3.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.06 |
| Sustainability | BALANCE | 2.72 |
| Early Adopter Mentality | POWER | 1.92 |
| Luxury Orientation | PREMIUM | 1.92 |
| DIY Mentality | THRILL | 1.79 |
| Indulgence | JOY | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.9% |
| United Kingdom | 14.2% |
| China | 7.3% |
See Osprey audiences in other countries
More Bags and accessories audiences in Germany
- Longchamp (1,361,205)
- Got Bag (1,281,906)
- Fjällräven (1,210,231)
- Samsonite (1,075,869)
- Coach (1,074,534)
Frequently asked questions
How many fans does Osprey have in Germany?
Osprey has an estimated audience of 125,362 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Osprey fans?
45.0% of Osprey fans are female, 55.0% are male, with an average age of 38.4 years.
Which brands do Osprey fans like most?
Osprey fans show strongest brand affinity for Fenerbahçe Men's Basketball (20×), College soccer (79.67×), and Vincent Kompany (19.56×) over the country average.
Where do Osprey fans live in Germany?
Osprey fans in Germany are most concentrated in Bayern (reach 53,398), Nordrhein-Westfalen (reach 51,475), and Baden-Württemberg (reach 41,064). These three regions account for the largest share of the active audience.
What other brands do Osprey fans also like?
Beyond Osprey itself, the audience over-indexes on College soccer (79.67×), Vincent Kompany (19.56×), Smallmouth bass (26.96×), and Gaelic football (41.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Osprey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.