Fly fishing tackle Audience in Germany
Fly fishing tackle has an estimated audience of 288,023 people in Germany. 54.3% are female, 45.7% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities: Big Fish, Granit Xhaka, Salmon, One Tree Hill (TV series), Angling.
The average Fly fishing tackle fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities include Big Fish, Granit Xhaka, Salmon, with strongest over-indexing on Big Fish (35.1× the country average). Demographically, the Fly fishing tackle audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Fly fishing tackle fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.0 |
| Estimated audience size | 288,023 |
Audience persona
The typical Fly fishing tackle fan in Germany is balanced, around 43.0 years old, with strong Sports Activity tendencies and a notable affinity for Big Fish.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 33,472 | 0.53× |
| Niedersachsen | 28,807 | 1.03× |
| Rheinland-Pfalz | 27,579 | 1.91× |
| Bayern | 26,215 | 0.57× |
| Hessen | 21,105 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Big Fish | 35.1× | Movies & TV |
| Granit Xhaka | 22.12× | Sports |
| Salmon | 13.39× | Food & Beverages |
| One Tree Hill (TV series) | 16.65× | Movies & TV |
| Angling | 13.27× | Sports |
| Michael Cera | 20× | Movies & TV |
| Publix | 33.02× | Shopping |
| Transfermarkt | 3.41× | Sports |
| Ski resort | 4.73× | Travel & Leisure |
| Shellfish | 12.93× | Food & Beverages |
| Osprey | 21.01× | Fashion & Accessoires |
| Top Channel | 20× | Movies & TV |
| Postbank | 2.84× | Business & Career |
| Aquarium | 7.79× | Pets & Animals |
| Midnight in Paris | 20× | Movies & TV |
| Catfish | 11.97× | Movies & TV |
| Margot Robbie | 4.69× | Movies & TV |
| Hart of Dixie | 20× | Movies & TV |
| Airbnb | 2.17× | Travel & Leisure |
| Alpine skiing | 2.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.01 |
| Travelling | THRILL | 1.76 |
| Sustainability | BALANCE | 1.71 |
| Quality Awareness | PREMIUM | 1.51 |
| Indulgence | JOY | 1.43 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Japan | 13.0% |
| Germany | 6.6% |
See Fly fishing tackle audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fly fishing tackle have in Germany?
Fly fishing tackle has an estimated audience of 288,023 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Fly fishing tackle fans?
54.3% of Fly fishing tackle fans are female, 45.7% are male, with an average age of 43.0 years.
Which brands do Fly fishing tackle fans like most?
Fly fishing tackle fans show strongest brand affinity for Big Fish (35.1×), Granit Xhaka (22.12×), and Salmon (13.39×) over the country average.
Where do Fly fishing tackle fans live in Germany?
Fly fishing tackle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 33,472), Niedersachsen (reach 28,807), and Rheinland-Pfalz (reach 27,579). These three regions account for the largest share of the active audience.
What other brands do Fly fishing tackle fans also like?
Beyond Fly fishing tackle itself, the audience over-indexes on Granit Xhaka (22.12×), Salmon (13.39×), One Tree Hill (TV series) (16.65×), and Angling (13.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fly fishing tackle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.