Top Channel Audience in Germany
Top Channel has an estimated audience of 257,713 people in Germany. 43.5% are female, 56.5% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Granit Xhaka, Albanian language, IPKO, Google Earth, Albanian Riviera.
The average Top Channel fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Granit Xhaka, Albanian language, IPKO, with strongest over-indexing on Granit Xhaka (97.48× the country average). Demographically, the Top Channel audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Top Channel fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 36.8 |
| Estimated audience size | 257,713 |
Audience persona
The typical Top Channel fan in Germany is more male, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Granit Xhaka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,497 | 1.21× |
| Baden-Württemberg | 57,543 | 1.64× |
| Bayern | 41,613 | 1× |
| Hessen | 24,796 | 1.26× |
| Niedersachsen | 23,802 | 0.95× |
| Rheinland-Pfalz | 11,906 | 0.92× |
| Berlin | 9,195 | 0.8× |
| Schleswig-Holstein | 8,303 | 0.9× |
| Hamburg | 7,669 | 1.32× |
| Sachsen-Anhalt | 7,281 | 1.09× |
| Sachsen | 6,196 | 0.49× |
| Bremen | 5,686 | 2.58× |
| Thüringen | 5,525 | 0.84× |
| Brandenburg | 2,801 | 0.35× |
| Mecklenburg-Vorpommern | 1,315 | 0.27× |
| Saarland | 1,194 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Granit Xhaka | 97.48× | Sports |
| Albanian language | 69.6× | Politics & Society |
| IPKO | 116.29× | Business & Career |
| Google Earth | 40.6× | Internet & Social Media |
| Albanian Riviera | 149.08× | Travel & Leisure |
| Digit-Alb | 177.63× | Movies & TV |
| Freeware | 10.56× | Technology & Electronics |
| Claudia Obert | 21.7× | Movies & TV |
| Dua Lipa | 23.25× | Music & Radio |
| Pristina | 36.25× | Travel & Leisure |
| Klan (TV series) | 137.02× | Movies & TV |
| Republic of Macedonia | 23.49× | Travel & Leisure |
| Television station | 20.97× | Movies & TV |
| Berat | 82.89× | Travel & Leisure |
| AutoScout24 | 6.55× | Cars & Mobility |
| Full Moon Party | 87.26× | Kids & Family |
| Azerbaijan Medical University | 51.45× | Business & Career |
| Pamela Anderson | 16.25× | Movies & TV |
| Shkodran Mustafi | 111.04× | Sports |
| Elvana Gjata | 93.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.44 |
| Price Sensitivity | PREMIUM | 1.33 |
| Luxury Orientation | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.22 |
| Need for Security | CONSERVATISM | 1.21 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Albania | 24.0% |
| Italy | 15.4% |
| Germany | 9.7% |
See Top Channel audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Top Channel have in Germany?
Top Channel has an estimated audience of 257,713 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Top Channel fans?
43.5% of Top Channel fans are female, 56.5% are male, with an average age of 36.8 years.
Which brands do Top Channel fans like most?
Top Channel fans show strongest brand affinity for Granit Xhaka (97.48×), Albanian language (69.6×), and IPKO (116.29×) over the country average.
Where do Top Channel fans live in Germany?
Top Channel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,497), Baden-Württemberg (reach 57,543), and Bayern (reach 41,613). These three regions account for the largest share of the active audience.
What other brands do Top Channel fans also like?
Beyond Top Channel itself, the audience over-indexes on Albanian language (69.6×), IPKO (116.29×), Google Earth (40.6×), and Albanian Riviera (149.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Top Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.