Rascasse Audience Intelligence

Albanian language Audience in Germany

A data profile of the people who buy, follow and care about Albanian language in Germany — modelled from more than twelve digital signal sources. Albanian language has an estimated audience of 766,721 people in Germany.

#26among Language in Germany#3688among Topic in Germany#380in Politics & Society

The average Albanian language fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Top Channel, Granit Xhaka, Edin Džeko, with strongest over-indexing on Top Channel (69.6× the country average).

Demographically, the Albanian language audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Albanian language fan in Germany is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Top Channel.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Albanian language profile in Germany.

Audience size
767K
in Germany
Gender
43.3%♀
56.7% male
Age
34.5
average years
Country rank
#8190
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Albanian language fans

43.3% are female, 56.7% are male, average age 34.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Albanian language audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age34.5
Estimated audience size766,721
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Albanian language audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3920%
40-4919%
50+9%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Albanian language audience comes from Germany.

Worldwide audience distribution share by country for Albanian language
CountryShare
Italy13.7%
United States10.8%
Serbia8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Albanian language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Albanian language fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.29×
02Berlin~40K1.23×
03Nordrhein-Westfalen~200K1.21×
04Hamburg~20K1.17×
05Bremen~8K1.16×
06Bayern~100K1.10×
07Hessen~60K1.07×
08Rheinland-Pfalz~40K1.03×
09Niedersachsen~70K1.00×
10Saarland~9K0.98×
11Schleswig-Holstein~30K0.93×
12Thüringen~20K0.87×
13Sachsen~30K0.85×
14Brandenburg~20K0.85×
15Sachsen-Anhalt~20K0.83×
16Mecklenburg-Vorpommern~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Albanian language, Germany
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Albanian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Albanian language audience
#·InterestCategoryAffinity×
01Top ChannelMovies & TV69.60×
02Granit XhakaSports43.30×
03Edin DžekoSports27.79×
04FC NantesSports20.75×
05Ajda PekkanMovies & TV20.00×
06D&RTechnology & Electronics15.41×
07Elvis PresleyMusic & Radio12.80×
08BlicNews11.16×
09Albania national football teamSports10.77×
10Jutarnji listNews10.12×
11Star TV (Turkey)Movies & TV8.45×
12KosovoTravel & Leisure7.14×
13HeadphonesTechnology & Electronics5.59×
14Google MapsInternet & Social Media3.95×
15EmailTechnology & Electronics3.30×
16VacationsTravel & Leisure2.99×
17German languagePolitics & Society2.98×
18FamilyKids & Family2.96×
19AutoScout24Cars & Mobility2.37×
20GermanyTravel & Leisure1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Albanian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Albanian language audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.65×
TravellingTHRILL1.57×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Albanian language audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
MindfulnessBALANCE0.75×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Albanian language have in Germany?

Albanian language has an estimated audience of 766,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Albanian language fans?

43.3% of Albanian language fans are female, 56.7% are male, with an average age of 34.5 years.

03

Which brands do Albanian language fans like most?

Albanian language fans show strongest brand affinity for Top Channel (69.6×), Granit Xhaka (43.3×), and Edin Džeko (27.79×) over the country average.

04

Where do Albanian language fans live in Germany?

Albanian language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Albanian language fans also like?

Beyond Albanian language itself, the audience over-indexes on Granit Xhaka (43.3×), Edin Džeko (27.79×), D&R (15.41×), and Google Maps (3.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Albanian language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Albanian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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