Albanian language Audience in Germany

Albanian language has an estimated audience of 766,721 people in Germany. 43.3% are female, 56.7% are male, average age 34.5. Top brand affinities: Granit Xhaka, Top Channel, Edin Džeko, D&R, Montenegro.

Top brand affinities include Granit Xhaka, Top Channel, Edin Džeko, with strongest over-indexing on Granit Xhaka (60.86× the country average). Demographically, the Albanian language audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, Tradition.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Albanian language fans

Demographic split for Albanian language audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age34.5
Estimated audience size766,721

Audience persona

The typical Albanian language fan in Germany is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Granit Xhaka.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Albanian language audience
BrandAffinityCategory
Granit Xhaka60.86×Sports
Top Channel56.59×Movies & TV
Edin Džeko27.05×Sports
D&R20×Technology & Electronics
Montenegro17.64×Travel & Leisure
Google Maps4.16×Internet & Social Media
Blic11.79×News
Kosovo6.3×Travel & Leisure
Ebru Gündeş68.76×Music & Radio
Forex Online Trading10.66×Business & Career
Bodysuit9.67×Fashion & Accessoires
Jutarnji list7.65×News
Ajda Pekkan20×Movies & TV
Maine Coon4.45×Pets & Animals
Lieferando.de2.33×Food & Beverages
Self care3.28×Health
Poland5.41×Travel & Leisure
Star TV (Turkey)7.79×Movies & TV
Casablanca9.46×Travel & Leisure
Vacations2.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Albanian language audience
TraitClusterScore
Luxury OrientationPREMIUM1.31
TraditionCONSERVATISM1.26
TravellingTHRILL1.2
Quality AwarenessPREMIUM1.16
Price SensitivityPREMIUM1.12
Family OrientationCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Albanian language
CountryShare
Italy13.7%
United States10.8%
Serbia8.0%

See Albanian language audiences in other countries

More Language audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Albanian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.