IPKO Audience in Germany
IPKO has an estimated audience of 270,056 people in Germany. 29.4% are female, 70.6% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Haifa Wehbe, OTV (Lebanon), Kosovo, Digit-Alb.
The average IPKO fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Haifa Wehbe, OTV (Lebanon), with strongest over-indexing on Western Union (8.07× the country average). Demographically, the IPKO audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of IPKO fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 39.3 |
| Estimated audience size | 270,056 |
Audience persona
The typical IPKO fan in Germany is more male, around 39.3 years old, with strong Travelling tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,250 | 0.97× |
| Bayern | 36,990 | 0.85× |
| Baden-Württemberg | 30,477 | 0.83× |
| Niedersachsen | 28,365 | 1.08× |
| Hessen | 19,591 | 0.95× |
| Brandenburg | 18,844 | 2.25× |
| Sachsen | 15,452 | 1.17× |
| Rheinland-Pfalz | 13,938 | 1.03× |
| Berlin | 10,141 | 0.84× |
| Schleswig-Holstein | 8,568 | 0.88× |
| Sachsen-Anhalt | 6,726 | 0.96× |
| Mecklenburg-Vorpommern | 5,672 | 1.1× |
| Thüringen | 5,365 | 0.78× |
| Hamburg | 5,212 | 0.85× |
| Bremen | 2,266 | 0.98× |
| Saarland | 1,567 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.07× | Business & Career |
| Haifa Wehbe | 49.64× | Movies & TV |
| OTV (Lebanon) | 77.08× | Movies & TV |
| Kosovo | 9.32× | Travel & Leisure |
| Digit-Alb | 68.42× | Movies & TV |
| Serdar Ortaç | 67.77× | Music & Radio |
| Cinema of Iran | 19.1× | Movies & TV |
| Halls (cough drop) | 31.45× | Food & Beverages |
| Mohamed Ramadan (fencer) | 39.02× | Sports |
| Sherine | 63.38× | Music & Radio |
| Berat | 40.75× | Travel & Leisure |
| Becton Dickinson | 24.65× | Business & Career |
| Aral AG | 3.25× | Cars & Mobility |
| Bosnia and Herzegovina | 10.53× | Travel & Leisure |
| Dino Merlin | 32.7× | Music & Radio |
| Mustafa Ceceli | 53.56× | Music & Radio |
| Radio Javan | 18.88× | Music & Radio |
| Pakistan | 8.5× | Travel & Leisure |
| Netto Marken-Discount | 2.73× | Shopping |
| Iran University of Science and Technology | 14.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.51 |
| Indulgence | JOY | 1.75 |
| Need for Security | CONSERVATISM | 1.5 |
| Price Sensitivity | PREMIUM | 1.5 |
| Quality Awareness | PREMIUM | 1.39 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 94.1% |
| Germany | 1.6% |
| Kosovo | 1.0% |
See IPKO audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does IPKO have in Germany?
IPKO has an estimated audience of 270,056 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IPKO fans?
29.4% of IPKO fans are female, 70.6% are male, with an average age of 39.3 years.
Which brands do IPKO fans like most?
IPKO fans show strongest brand affinity for Western Union (8.07×), Haifa Wehbe (49.64×), and OTV (Lebanon) (77.08×) over the country average.
Where do IPKO fans live in Germany?
IPKO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,250), Bayern (reach 36,990), and Baden-Württemberg (reach 30,477). These three regions account for the largest share of the active audience.
What other brands do IPKO fans also like?
Beyond IPKO itself, the audience over-indexes on Haifa Wehbe (49.64×), OTV (Lebanon) (77.08×), Kosovo (9.32×), and Digit-Alb (68.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IPKO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.