Rascasse Audience Intelligence

Republic of Macedonia Audience in Germany

A data profile of the people who buy, follow and care about Republic of Macedonia in Germany — modelled from more than twelve digital signal sources. Republic of Macedonia has an estimated audience of 1,355,424 people in Germany.

#69among Country in Germany#346among POI in Germany#394in Travel & Leisure

The average Republic of Macedonia fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Blic, Kosovo, Edin Džeko, with strongest over-indexing on Blic (14.37× the country average).

Demographically, the Republic of Macedonia audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Tradition, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Republic of Macedonia fan in Germany is more male, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Blic.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Republic of Macedonia profile in Germany.

Audience size
1.4M
in Germany
Gender
42.4%♀
57.6% male
Age
39.5
average years
Country rank
#4906
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Republic of Macedonia fans

42.4% are female, 57.6% are male, average age 39.5.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Republic of Macedonia audience in Germany
MetricValue
Female42.4%
Male57.6%
Average age39.5
Estimated audience size1,355,424
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Republic of Macedonia audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3924%
40-4925%
50+16%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Republic of Macedonia audience comes from Germany.

Worldwide audience distribution share by country for Republic of Macedonia
CountryShare
Italy10.5%
Germany10.3%
Serbia8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Republic of Macedonia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Republic of Macedonia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.57×
02Hessen~100K1.42×
03Bayern~300K1.29×
04Baden-Württemberg~200K1.25×
05Hamburg~40K1.19×
06Nordrhein-Westfalen~300K1.15×
07Bremen~10K1.12×
08Rheinland-Pfalz~70K1.04×
09Schleswig-Holstein~40K0.90×
10Brandenburg~40K0.89×
11Niedersachsen~100K0.85×
12Saarland~10K0.82×
13Thüringen~30K0.81×
14Sachsen-Anhalt~30K0.77×
15Mecklenburg-Vorpommern~20K0.76×
16Sachsen~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Republic of Macedonia, Germany
0.75×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Republic of Macedonia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Republic of Macedonia audience
#·InterestCategoryAffinity×
01Top ChannelMovies & TV23.49×
02Edin DžekoSports22.85×
03FC NantesSports16.44×
04DuvetHome & Garden16.19×
05BlicNews14.37×
06MontenegroTravel & Leisure12.93×
07Luka ModrićSports12.74×
08Granit XhakaSports12.70×
09Jutarnji listNews10.66×
1024 (TV series)Movies & TV10.65×
11Albania national football teamSports9.31×
12KosovoTravel & Leisure9.28×
13HeadphonesTechnology & Electronics7.33×
14PillowHome & Garden6.36×
15SloveniaTravel & Leisure5.90×
16Novak DjokovicSports5.48×
17Folk musicMusic & Radio4.07×
18Google MapsInternet & Social Media3.15×
19AutoScout24Cars & Mobility2.82×
20CHECK24Business & Career2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Republic of Macedonia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Republic of Macedonia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.88×
Luxury OrientationPREMIUM1.63×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Republic of Macedonia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Pet OwnershipJOY0.71×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Republic of Macedonia have in Germany?

Republic of Macedonia has an estimated audience of 1,355,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Republic of Macedonia fans?

42.4% of Republic of Macedonia fans are female, 57.6% are male, with an average age of 39.5 years.

03

Which brands do Republic of Macedonia fans like most?

Republic of Macedonia fans show strongest brand affinity for Blic (14.37×), Kosovo (9.28×), and Edin Džeko (22.85×) over the country average.

04

Where do Republic of Macedonia fans live in Germany?

Republic of Macedonia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Republic of Macedonia fans also like?

Beyond Republic of Macedonia itself, the audience over-indexes on Kosovo (9.28×), Edin Džeko (22.85×), Montenegro (12.93×), and Jutarnji list (10.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Republic of Macedonia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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