Claudia Obert Audience in Germany
Claudia Obert has an estimated audience of 2,597,376 people in Germany. 83.4% are female, 16.6% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Saving, Time (magazine), Privacy-enhancing technologies.
The average Claudia Obert fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (2.18× the country average). Demographically, the Claudia Obert audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Claudia Obert fans
| Metric | Value |
|---|---|
| Female | 83.4% |
| Male | 16.6% |
| Average age | 45.3 |
| Estimated audience size | 2,597,376 |
Audience persona
The typical Claudia Obert fan in Germany is more female, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 580,697 | 1.02× |
| Bayern | 416,825 | 0.99× |
| Baden-Württemberg | 359,283 | 1.01× |
| Niedersachsen | 270,598 | 1.07× |
| Hessen | 188,209 | 0.95× |
| Sachsen | 129,208 | 1.01× |
| Rheinland-Pfalz | 128,858 | 0.99× |
| Schleswig-Holstein | 104,992 | 1.12× |
| Berlin | 99,124 | 0.85× |
| Hamburg | 82,665 | 1.4× |
| Brandenburg | 78,640 | 0.97× |
| Sachsen-Anhalt | 68,913 | 1.02× |
| Thüringen | 63,001 | 0.95× |
| Mecklenburg-Vorpommern | 50,841 | 1.02× |
| Saarland | 27,532 | 0.86× |
| Bremen | 17,194 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.18× | Shopping |
| Home Office | 2.75× | Business & Career |
| Saving | 2.13× | Business & Career |
| Time (magazine) | 2.73× | News |
| Privacy-enhancing technologies | 17.91× | Technology & Electronics |
| The Hunt (2012 film) | 5.01× | Movies & TV |
| Mothercare | 1.9× | Kids & Family |
| Curcuma | 4.61× | Food & Beverages |
| Jack White | 1.81× | Movies & TV |
| Škoda Kodiaq | 1.81× | Cars & Mobility |
| Ireen Sheer | 2.17× | Music & Radio |
| Esra Erol | 4.21× | Movies & TV |
| Corfu (regional unit) | 2.11× | Travel & Leisure |
| Jersey (fabric) | 2.71× | Fashion & Accessoires |
| Homesteading | 3.28× | Home & Garden |
| Kocaelispor | 3.01× | Sports |
| Volvo V60 | 2.24× | Cars & Mobility |
| Ipekyol | 1.93× | Shopping |
| Zagreb | 1.83× | Travel & Leisure |
| Janitor | 2.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.08 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Mindfulness | BALANCE | 1.31 |
| Family Orientation | CONSERVATISM | 1.26 |
| Healthy Lifestyle | BALANCE | 1.2 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.0% |
| Austria | 4.4% |
| Switzerland | 2.4% |
See Claudia Obert audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Claudia Obert have in Germany?
Claudia Obert has an estimated audience of 2,597,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Claudia Obert fans?
83.4% of Claudia Obert fans are female, 16.6% are male, with an average age of 45.3 years.
Which brands do Claudia Obert fans like most?
Claudia Obert fans show strongest brand affinity for Rossmann (2.18×), Home Office (2.75×), and Saving (2.13×) over the country average.
Where do Claudia Obert fans live in Germany?
Claudia Obert fans in Germany are most concentrated in Nordrhein-Westfalen (reach 580,697), Bayern (reach 416,825), and Baden-Württemberg (reach 359,283). These three regions account for the largest share of the active audience.
What other brands do Claudia Obert fans also like?
Beyond Claudia Obert itself, the audience over-indexes on Home Office (2.75×), Saving (2.13×), Time (magazine) (2.73×), and Privacy-enhancing technologies (17.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Claudia Obert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.