Rascasse Audience Intelligence

Personally identifiable information Audience in Germany

A data profile of the people who buy, follow and care about Personally identifiable information in Germany — modelled from more than twelve digital signal sources. Personally identifiable information has an estimated audience of 3,299,125 people in Germany.

#1154among Topic in Germany#40in Internet & Social Media

The average Personally identifiable information fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include HSE24, Data, Netto Marken-Discount, with strongest over-indexing on HSE24 (12.96× the country average).

Demographically, the Personally identifiable information audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personally identifiable information fan in Germany is more female, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for HSE24.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personally identifiable information profile in Germany.

Audience size
3.3M
in Germany
Gender
58.1%♀
41.9% male
Age
45.7
average years
Country rank
#1884
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personally identifiable information fans

58.1% are female, 41.9% are male, average age 45.7.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Personally identifiable information audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age45.7
Estimated audience size3,299,125
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Personally identifiable information audience in Germany
Age bracketShare%
16-196%
20-2913%
30-3921%
40-4928%
50+32%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Personally identifiable information audience comes from Germany.

Worldwide audience distribution share by country for Personally identifiable information
CountryShare
United States22.8%
Germany18.6%
United Kingdom10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personally identifiable information audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personally identifiable information fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.44×
02Hessen~400K1.40×
03Hamburg~80K1.03×
04Nordrhein-Westfalen~700K1.02×
05Bayern~500K1.02×
06Schleswig-Holstein~100K1.00×
07Baden-Württemberg~400K0.98×
08Niedersachsen~300K0.96×
09Brandenburg~100K0.96×
10Saarland~40K0.96×
11Bremen~30K0.96×
12Rheinland-Pfalz~200K0.95×
13Sachsen~200K0.95×
14Thüringen~80K0.89×
15Mecklenburg-Vorpommern~60K0.88×
16Sachsen-Anhalt~70K0.85×
Fig. 06

Affinity by region

Affinity by region — Personally identifiable information, Germany
0.85×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personally identifiable information audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personally identifiable information audience
#·InterestCategoryAffinity×
01HSE24Movies & TV12.96×
02DataBusiness & Career6.84×
03Privacy lawInternet & Social Media6.77×
04DuckDuckGoInternet & Social Media5.89×
05Claudia ObertMovies & TV4.84×
06Harald GlööcklerFashion & Accessoires4.71×
07Home shoppingShopping4.31×
08Privacy policyTechnology & Electronics3.55×
09QVCMovies & TV3.48×
10Computer securityBusiness & Career3.25×
11Netto Marken-DiscountShopping2.60×
12TchiboShopping2.21×
13KauflandShopping1.93×
14DeichmannShopping1.85×
15Discount storesShopping1.60×
16ShoesFashion & Accessoires1.56×
17GardenHome & Garden1.55×
18REWEShopping1.55×
19CosmeticsBeauty & Wellness1.53×
20Obi (store)Shopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personally identifiable information audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personally identifiable information audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
Community OrientationOPEN1.61×
Price SensitivityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personally identifiable information audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.83×
Early Adopter MentalityPOWER0.84×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personally identifiable information have in Germany?

Personally identifiable information has an estimated audience of 3,299,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personally identifiable information fans?

58.1% of Personally identifiable information fans are female, 41.9% are male, with an average age of 45.7 years.

03

Which brands do Personally identifiable information fans like most?

Personally identifiable information fans show strongest brand affinity for HSE24 (12.96×), Data (6.84×), and Netto Marken-Discount (2.6×) over the country average.

04

Where do Personally identifiable information fans live in Germany?

Personally identifiable information fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Personally identifiable information fans also like?

Beyond Personally identifiable information itself, the audience over-indexes on Data (6.84×), Netto Marken-Discount (2.6×), QVC (3.48×), and Privacy law (6.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Personally identifiable information audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personally identifiable information. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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