Personally identifiable information Audience in Germany
Personally identifiable information has an estimated audience of 3,299,125 people in Germany. 58.1% are female, 41.9% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: HSE24, Data, Netto Marken-Discount, QVC, Privacy law.
The average Personally identifiable information fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include HSE24, Data, Netto Marken-Discount, with strongest over-indexing on HSE24 (12.96× the country average). Demographically, the Personally identifiable information audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Personally identifiable information fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 45.7 |
| Estimated audience size | 3,299,125 |
Audience persona
The typical Personally identifiable information fan in Germany is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for HSE24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 758,621 | 1.05× |
| Bayern | 553,591 | 1.04× |
| Baden-Württemberg | 457,417 | 1.02× |
| Hessen | 382,961 | 1.52× |
| Niedersachsen | 304,409 | 0.95× |
| Berlin | 227,069 | 1.54× |
| Rheinland-Pfalz | 155,179 | 0.94× |
| Sachsen | 149,194 | 0.92× |
| Schleswig-Holstein | 117,653 | 0.99× |
| Brandenburg | 96,114 | 0.94× |
| Hamburg | 75,700 | 1.02× |
| Thüringen | 67,351 | 0.8× |
| Sachsen-Anhalt | 62,220 | 0.73× |
| Mecklenburg-Vorpommern | 48,643 | 0.77× |
| Saarland | 34,872 | 0.86× |
| Bremen | 25,552 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HSE24 | 12.96× | Movies & TV |
| Data | 6.84× | Business & Career |
| Netto Marken-Discount | 2.6× | Shopping |
| QVC | 3.48× | Movies & TV |
| Privacy law | 6.77× | Internet & Social Media |
| Gala | 2.15× | News |
| Kaufland | 1.93× | Shopping |
| Claudia Obert | 4.84× | Movies & TV |
| Discount stores | 1.6× | Shopping |
| DuckDuckGo | 5.89× | Internet & Social Media |
| Home shopping | 4.31× | Shopping |
| Computer security | 3.25× | Business & Career |
| Garden | 1.55× | Home & Garden |
| Shoes | 1.56× | Fashion & Accessoires |
| Cosmetics | 1.53× | Beauty & Wellness |
| Deichmann | 1.85× | Shopping |
| REWE | 1.55× | Shopping |
| Obi (store) | 1.51× | Shopping |
| Tchibo | 2.21× | Shopping |
| Privacy policy | 3.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.49 |
| Need for Security | CONSERVATISM | 1.47 |
| Family Orientation | CONSERVATISM | 1.31 |
| Tradition | CONSERVATISM | 1.27 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Germany | 18.7% |
| United Kingdom | 10.3% |
See Personally identifiable information audiences in other countries
- Personally identifiable information — United States
- Personally identifiable information — United Kingdom
- Personally identifiable information — France
- Personally identifiable information — Italy
- Personally identifiable information — Spain
- Personally identifiable information — Brazil
- Personally identifiable information — Japan
- Personally identifiable information — South Korea
- Personally identifiable information — India
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Personally identifiable information have in Germany?
Personally identifiable information has an estimated audience of 3,299,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personally identifiable information fans?
58.1% of Personally identifiable information fans are female, 41.9% are male, with an average age of 45.7 years.
Which brands do Personally identifiable information fans like most?
Personally identifiable information fans show strongest brand affinity for HSE24 (12.96×), Data (6.84×), and Netto Marken-Discount (2.6×) over the country average.
Where do Personally identifiable information fans live in Germany?
Personally identifiable information fans in Germany are most concentrated in Nordrhein-Westfalen (reach 758,621), Bayern (reach 553,591), and Baden-Württemberg (reach 457,417). These three regions account for the largest share of the active audience.
What other brands do Personally identifiable information fans also like?
Beyond Personally identifiable information itself, the audience over-indexes on Data (6.84×), Netto Marken-Discount (2.6×), QVC (3.48×), and Privacy law (6.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personally identifiable information. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.