Rascasse Audience Intelligence

Personally identifiable information Audience in United States

A data profile of the people who buy, follow and care about Personally identifiable information in United States — modelled from more than twelve digital signal sources. Personally identifiable information has an estimated audience of 4,037,201 people in United States.

#4295among Topic in United States#106in Internet & Social Media

The average Personally identifiable information fan in United States is 48.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personally identifiable information profile in United States.

Audience size
4M
in United States
Gender
47.6%♀
52.4% male
Age
48.0
average years
Country rank
#7992
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personally identifiable information fans

47.6% are female, 52.4% are male, average age 48.0.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Personally identifiable information audience in United States
MetricValue
Female47.6%
Male52.4%
Average age48.0
Estimated audience size4,037,201
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Personally identifiable information audience in United States
Age bracketShare%
16-194%
20-2911%
30-3917%
40-4926%
50+42%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Personally identifiable information audience comes from United States.

Worldwide audience distribution share by country for Personally identifiable information
CountryShare
United States22.8%
Germany18.6%
United Kingdom10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personally identifiable information audience in United States is strongest.

Fig. 05

Top regions by affinity

Personally identifiable information fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K3.30×
02Maryland~100K1.88×
03Virginia~200K1.82×
04Hawaii~20K1.27×
05New York~300K1.24×
06Colorado~80K1.22×
07Washington~100K1.19×
08Massachusetts~90K1.19×
09Minnesota~60K1.12×
10Illinois~100K1.08×
11California~500K1.07×
12Pennsylvania~100K1.03×
13Vermont~7K1.03×
14Utah~40K1.00×
15New Hampshire~20K1.00×
16Rhode Island~10K0.98×
17Georgia~100K0.97×
18Oregon~40K0.97×
19North Carolina~100K0.96×
20Kansas~30K0.96×
21Missouri~60K0.95×
22Alaska~8K0.95×
23Texas~300K0.93×
24Montana~10K0.93×
25Ohio~100K0.92×
26New Jersey~90K0.92×
27Connecticut~40K0.92×
28Maine~10K0.92×
29Nebraska~20K0.89×
30North Dakota~7K0.89×
31Iowa~30K0.88×
32New Mexico~20K0.88×
33Tennessee~70K0.87×
34Wisconsin~50K0.87×
35Idaho~20K0.86×
36West Virginia~20K0.86×
37Delaware~9K0.85×
38South Dakota~8K0.85×
39Florida~200K0.84×
40Arizona~70K0.84×
41Nevada~30K0.83×
42Michigan~90K0.82×
43Alabama~50K0.81×
44Oklahoma~40K0.81×
45Indiana~60K0.80×
46South Carolina~50K0.80×
47Arkansas~30K0.79×
48Mississippi~30K0.77×
49Louisiana~40K0.74×
50Kentucky~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Personally identifiable information, United States
0.73×1.00×3.30×
Appendix

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More Internet & Social Media audiences in United States

See Personally identifiable information audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personally identifiable information. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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