Privacy law Audience in Germany
Privacy law has an estimated audience of 1,830,376 people in Germany. 58.9% are female, 41.1% are male, average age 48.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bicycle wheel, Commuting, GfK, Tagesschau, Mountain biking.
The average Privacy law fan in Germany is 48.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bicycle wheel, Commuting, GfK, with strongest over-indexing on Bicycle wheel (54.56× the country average). Demographically, the Privacy law audience skews more female with an average age of 48.0, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Privacy law fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 48.0 |
| Estimated audience size | 1,830,376 |
Audience persona
The typical Privacy law fan in Germany is more female, around 48.0 years old, with strong Sports Activity tendencies and a notable affinity for Bicycle wheel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 442,599 | 1.11× |
| Bayern | 314,108 | 1.07× |
| Baden-Württemberg | 285,799 | 1.14× |
| Niedersachsen | 175,424 | 0.99× |
| Hessen | 158,461 | 1.14× |
| Berlin | 121,587 | 1.49× |
| Sachsen | 91,415 | 1.02× |
| Rheinland-Pfalz | 70,693 | 0.77× |
| Hamburg | 58,102 | 1.4× |
| Schleswig-Holstein | 50,455 | 0.77× |
| Brandenburg | 44,706 | 0.79× |
| Sachsen-Anhalt | 32,840 | 0.69× |
| Thüringen | 32,758 | 0.7× |
| Mecklenburg-Vorpommern | 27,078 | 0.77× |
| Saarland | 20,637 | 0.92× |
| Bremen | 19,372 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bicycle wheel | 54.56× | Cars & Mobility |
| Commuting | 20× | Cars & Mobility |
| GfK | 25.63× | Business & Career |
| Tagesschau | 2.46× | Movies & TV |
| Mountain biking | 4.89× | Sports |
| Hygiene | 3.53× | Beauty & Wellness |
| Personally identifiable information | 5.32× | Internet & Social Media |
| Anonymity | 16.45× | Politics & Society |
| Pets | 1.69× | Pets & Animals |
| Mortgage calculator | 4.84× | Home & Garden |
| Family | 1.75× | Kids & Family |
| MarketWatch | 10.72× | Business & Career |
| Felix Baumgartner | 3.82× | Sports |
| Westdeutscher Rundfunk | 3.07× | Movies & TV |
| Self care | 2.85× | Health |
| Human resource management | 4.67× | Business & Career |
| Automobiles | 1.65× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Catering | 3.56× | Food & Beverages |
| Vacations | 2.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.7 |
| Community Orientation | OPEN | 1.68 |
| Pet Ownership | JOY | 1.49 |
| Patriotism | CONSERVATISM | 1.43 |
| Mindfulness | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.2% |
| United Kingdom | 10.4% |
| Germany | 9.7% |
See Privacy law audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Privacy law have in Germany?
Privacy law has an estimated audience of 1,830,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Privacy law fans?
58.9% of Privacy law fans are female, 41.1% are male, with an average age of 48.0 years.
Which brands do Privacy law fans like most?
Privacy law fans show strongest brand affinity for Bicycle wheel (54.56×), Commuting (20×), and GfK (25.63×) over the country average.
Where do Privacy law fans live in Germany?
Privacy law fans in Germany are most concentrated in Nordrhein-Westfalen (reach 442,599), Bayern (reach 314,108), and Baden-Württemberg (reach 285,799). These three regions account for the largest share of the active audience.
What other brands do Privacy law fans also like?
Beyond Privacy law itself, the audience over-indexes on Commuting (20×), GfK (25.63×), Tagesschau (2.46×), and Mountain biking (4.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Privacy law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.