Salmon Audience in Germany
A data profile of the people who buy, follow and care about Salmon in Germany — modelled from more than twelve digital signal sources. Salmon has an estimated audience of 1,033,785 people in Germany.
The average Salmon fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Smallmouth bass, Bass (fish), Berkley (fishing), with strongest over-indexing on Smallmouth bass (19.47× the country average).
Demographically, the Salmon audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Salmon fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Smallmouth bass.
At a glance
The key figures that characterise the Salmon profile in Germany.
Search interest · 12-month trend
Demographics of Salmon fans
60.4% are female, 39.6% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.9 |
| Estimated audience size | 1,033,785 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Salmon audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.0% |
| Taiwan | 5.0% |
Geography
Where the Salmon audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.15× | |
| 02 | Hamburg | ~30K | 1.14× | |
| 03 | Niedersachsen | ~100K | 1.12× | |
| 04 | Baden-Württemberg | ~200K | 1.11× | |
| 05 | Hessen | ~90K | 1.11× | |
| 06 | Bayern | ~200K | 1.09× | |
| 07 | Schleswig-Holstein | ~40K | 1.07× | |
| 08 | Bremen | ~9K | 1.07× | |
| 09 | Saarland | ~10K | 1.00× | |
| 10 | Berlin | ~40K | 0.97× | |
| 11 | Mecklenburg-Vorpommern | ~20K | 0.96× | |
| 12 | Sachsen | ~50K | 0.93× | |
| 13 | Thüringen | ~20K | 0.86× | |
| 14 | Rheinland-Pfalz | ~40K | 0.85× | |
| 15 | Brandenburg | ~30K | 0.85× | |
| 16 | Sachsen-Anhalt | ~20K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Salmon audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halibut | Pets & Animals | 35.54× | ||
| 02 | Fishing sinker | Topic | 22.94× | ||
| 03 | Freshwater fish | Pets & Animals | 19.93× | ||
| 04 | Berkley (fishing) | Sports | 19.84× | ||
| 05 | Smallmouth bass | Pets & Animals | 19.47× | ||
| 06 | ABU Garcia | Sports | 18.74× | ||
| 07 | Fly fishing tackle | Sports | 16.54× | ||
| 08 | Bass (fish) | Pets & Animals | 12.03× | ||
| 09 | Trout | Pets & Animals | 10.36× | ||
| 10 | Fishing bait | Pets & Animals | 8.47× | ||
| 11 | Fishing tackle | Sports | 7.16× | ||
| 12 | Fishing rod | Sports | 7.02× | ||
| 13 | Fly fishing | Sports | 6.91× | ||
| 14 | Fishing line | Sports | 6.73× | ||
| 15 | Largemouth bass | Food & Beverages | 6.73× | ||
| 16 | Clothing | Fashion & Accessoires | 1.59× | ||
| 17 | Design | Home & Garden | 1.59× | ||
| 18 | Online shopping | Shopping | 1.59× | ||
| 19 | Beauty | Beauty & Wellness | 1.59× | ||
| 20 | Restaurants | Food & Beverages | 1.59× |
Personality of the Salmon audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.45× | |
| Pet Ownership | JOY | 1.36× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Individualism | JOY | 0.90× | |
| Extroversion | THRILL | 0.91× |
Frequently asked questions
How many fans does Salmon have in Germany?
Salmon has an estimated audience of 1,033,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salmon fans?
60.4% of Salmon fans are female, 39.6% are male, with an average age of 39.9 years.
Which brands do Salmon fans like most?
Salmon fans show strongest brand affinity for Smallmouth bass (19.47×), Bass (fish) (12.03×), and Berkley (fishing) (19.84×) over the country average.
Where do Salmon fans live in Germany?
Salmon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Salmon fans also like?
Beyond Salmon itself, the audience over-indexes on Bass (fish) (12.03×), Berkley (fishing) (19.84×), Fishing bait (8.47×), and Fishing tackle (7.16×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Salmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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