Salmon Audience in Germany
Salmon has an estimated audience of 1,033,785 people in Germany. 60.4% are female, 39.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smallmouth bass, Bass (fish), Berkley (fishing), Fishing bait, Fishing tackle.
The average Salmon fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smallmouth bass, Bass (fish), Berkley (fishing), with strongest over-indexing on Smallmouth bass (19.47× the country average). Demographically, the Salmon audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Salmon fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 39.9 |
| Estimated audience size | 1,033,785 |
Audience persona
The typical Salmon fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Smallmouth bass.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 269,339 | 1.19× |
| Bayern | 183,331 | 1.1× |
| Baden-Württemberg | 160,232 | 1.14× |
| Niedersachsen | 116,644 | 1.16× |
| Hessen | 89,485 | 1.14× |
| Sachsen | 47,417 | 0.94× |
| Berlin | 44,065 | 0.95× |
| Schleswig-Holstein | 40,988 | 1.1× |
| Rheinland-Pfalz | 32,995 | 0.64× |
| Brandenburg | 27,165 | 0.85× |
| Hamburg | 26,813 | 1.15× |
| Sachsen-Anhalt | 22,471 | 0.84× |
| Thüringen | 22,252 | 0.84× |
| Mecklenburg-Vorpommern | 18,904 | 0.96× |
| Saarland | 12,121 | 0.95× |
| Bremen | 9,296 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smallmouth bass | 19.47× | Pets & Animals |
| Bass (fish) | 12.03× | Pets & Animals |
| Berkley (fishing) | 19.84× | Sports |
| Fishing bait | 8.47× | Pets & Animals |
| Fishing tackle | 7.16× | Sports |
| Trout | 10.36× | Pets & Animals |
| Fly fishing | 6.91× | Sports |
| Fishing rod | 7.02× | Sports |
| Fishing line | 6.73× | Sports |
| Freshwater fish | 19.93× | Pets & Animals |
| ABU Garcia | 18.74× | Sports |
| Fishing sinker | 22.94× | |
| Clothing | 1.59× | Fashion & Accessoires |
| Fly fishing tackle | 16.54× | Sports |
| Design | 1.59× | Home & Garden |
| Online shopping | 1.59× | Shopping |
| Halibut | 35.54× | Pets & Animals |
| Beauty | 1.59× | Beauty & Wellness |
| Restaurants | 1.59× | Food & Beverages |
| Largemouth bass | 6.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.86 |
| Design Affinity | PREMIUM | 1.7 |
| Urban Lifestyle | OPEN | 1.64 |
| Convenience Orientation | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.59 |
| Sustainability | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 9.0% |
| Taiwan | 5.0% |
See Salmon audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Salmon have in Germany?
Salmon has an estimated audience of 1,033,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salmon fans?
60.4% of Salmon fans are female, 39.6% are male, with an average age of 39.9 years.
Which brands do Salmon fans like most?
Salmon fans show strongest brand affinity for Smallmouth bass (19.47×), Bass (fish) (12.03×), and Berkley (fishing) (19.84×) over the country average.
Where do Salmon fans live in Germany?
Salmon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 269,339), Bayern (reach 183,331), and Baden-Württemberg (reach 160,232). These three regions account for the largest share of the active audience.
What other brands do Salmon fans also like?
Beyond Salmon itself, the audience over-indexes on Bass (fish) (12.03×), Berkley (fishing) (19.84×), Fishing bait (8.47×), and Fishing tackle (7.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.