Salmon Audience in United States

Salmon logo

Salmon has an estimated audience of 8,864,570 people in United States. 44.0% are female, 56.0% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, LongHorn Steakhouse, Fishing float, Fishing reel, 7-Eleven.

The average Salmon fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Fishing float, with strongest over-indexing on Texas Roadhouse (2.2× the country average). Demographically, the Salmon audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Salmon fans

Demographic split for Salmon audience in United States
MetricValue
Female44.0%
Male56.0%
Average age41.7
Estimated audience size8,864,570

Audience persona

The typical Salmon fan in United States is more male, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Salmon in United States
RegionReachAffinity
California972,2101×
Texas743,4690.98×
Florida578,7830.96×
New York472,6160.95×
Washington313,8691.77×
Georgia292,9491.07×
Pennsylvania274,2740.92×
Illinois266,6070.9×
North Carolina264,1800.99×
Michigan249,8001.08×
Ohio237,0840.87×
New Jersey210,6450.93×
Virginia208,9570.97×
Tennessee173,7670.98×
Massachusetts163,6920.94×
Arizona161,1920.89×
Oregon159,5661.57×
Maryland150,7330.99×
Indiana146,4380.9×
Wisconsin134,2821.01×
Missouri126,3400.88×
South Carolina124,8940.94×
Colorado123,7320.89×
Alabama116,9370.94×
Minnesota113,6390.89×
Louisiana108,7940.95×
Kentucky89,0160.8×
Utah87,1931.1×
Oklahoma83,1080.84×
Connecticut79,8050.9×
Nevada76,3500.89×
Idaho73,4401.65×
Mississippi66,9270.92×
Alaska64,3263.39×
Arkansas63,0600.86×
Kansas59,2810.85×
Iowa58,2360.8×
New Mexico43,0020.97×
Nebraska36,4740.82×
Hawaii36,1850.95×
Maine30,0880.95×
West Virginia29,5790.72×
Montana27,2851.11×
New Hampshire25,9350.74×
Rhode Island23,3560.83×
Washington, District of Columbia22,8260.86×
Delaware20,5980.84×
South Dakota15,2150.74×
North Dakota13,5780.75×
Vermont11,4420.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salmon audience
BrandAffinityCategory
Texas Roadhouse2.2×Food & Beverages
LongHorn Steakhouse2.86×Food & Beverages
Fishing float4.4×Sports
Fishing reel2.38×Sports
7-Eleven2.08×Shopping
Fish1.54×Pets & Animals
Smallmouth bass3.64×Pets & Animals
Steak1.75×Food & Beverages
Olive Garden1.78×Food & Beverages
Largemouth bass3.1×Food & Beverages
Wild fisheries2.47×Travel & Leisure
Bass fishing2.05×Sports
Fly fishing tackle7.51×Sports
Shrimp2.23×Food & Beverages
Waterfowl2.54×Pets & Animals
Obedience school4.51×Pets & Animals
Fly fishing2.08×Sports
Fishing lure2.68×Pets & Animals
New York Yankees1.78×Sports
Bass (fish)3.12×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salmon audience
TraitClusterScore
IndulgenceJOY1.57
SustainabilityBALANCE1.39
TravellingTHRILL1.32
Healthy LifestyleBALANCE1.23
Urban LifestyleOPEN1.22
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Salmon
CountryShare
United States18.8%
Japan9.0%
Taiwan5.0%

See Salmon audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Salmon have in United States?

Salmon has an estimated audience of 8,864,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Salmon fans?

44.0% of Salmon fans are female, 56.0% are male, with an average age of 41.7 years.

Which brands do Salmon fans like most?

Salmon fans show strongest brand affinity for Texas Roadhouse (2.2×), LongHorn Steakhouse (2.86×), and Fishing float (4.4×) over the country average.

Where do Salmon fans live in United States?

Salmon fans in United States are most concentrated in California (reach 972,210), Texas (reach 743,469), and Florida (reach 578,783). These three regions account for the largest share of the active audience.

What other brands do Salmon fans also like?

Beyond Salmon itself, the audience over-indexes on LongHorn Steakhouse (2.86×), Fishing float (4.4×), Fishing reel (2.38×), and 7-Eleven (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.