Rascasse Audience Intelligence

Salmon Audience in United States

A data profile of the people who buy, follow and care about Salmon in United States — modelled from more than twelve digital signal sources. Salmon has an estimated audience of 8,864,570 people in United States.

#30among Dish in United States#2535among Topic in United States#304in Food & Beverages

The average Salmon fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, LongHorn Steakhouse, Fishing float, with strongest over-indexing on Texas Roadhouse (2.2× the country average).

Demographically, the Salmon audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salmon fan in United States is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salmon profile in United States.

Audience size
8.9M
in United States
Gender
44.0%♀
56.0% male
Age
41.7
average years
Country rank
#4028
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salmon fans

44.0% are female, 56.0% are male, average age 41.7.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Salmon audience in United States
MetricValue
Female44.0%
Male56.0%
Average age41.7
Estimated audience size8,864,570
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Salmon audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Salmon audience comes from United States.

Worldwide audience distribution share by country for Salmon
CountryShare
United States18.8%
Japan9.0%
Taiwan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salmon audience in United States is strongest.

Fig. 05

Top regions by affinity

Salmon fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~70K3.46×
02Idaho~80K1.90×
03Washington~300K1.68×
04Oregon~100K1.45×
05Utah~90K1.12×
06Montana~30K1.11×
07Georgia~300K1.05×
08Michigan~200K1.03×
09California~1M1.00×
10Wisconsin~100K1.00×
11Maryland~200K0.99×
12Hawaii~40K0.99×
13Texas~800K0.98×
14North Carolina~300K0.98×
15Virginia~200K0.97×
16Louisiana~100K0.96×
17Alabama~100K0.94×
18New Mexico~40K0.94×
19Florida~600K0.93×
20Maine~30K0.93×
21Pennsylvania~300K0.92×
22South Carolina~100K0.92×
23Connecticut~80K0.92×
24Mississippi~70K0.91×
25New York~400K0.90×
26New Jersey~200K0.90×
27Tennessee~200K0.90×
28Massachusetts~200K0.90×
29Indiana~100K0.90×
30Illinois~300K0.89×
31Minnesota~100K0.89×
32Arkansas~60K0.89×
33Delaware~20K0.89×
34Missouri~100K0.88×
35Oklahoma~90K0.87×
36Nebraska~40K0.87×
37Arizona~200K0.86×
38Colorado~100K0.86×
39Nevada~70K0.86×
40Kansas~60K0.86×
41Ohio~200K0.84×
42Kentucky~90K0.84×
43Rhode Island~20K0.83×
44North Dakota~20K0.82×
45Washington, District of Columbia~20K0.81×
46South Dakota~20K0.81×
47Vermont~10K0.81×
48Iowa~60K0.79×
49West Virginia~30K0.76×
50New Hampshire~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Salmon, United States
0.75×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salmon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salmon audience
#·InterestCategoryAffinity×
01Fly fishing tackleSports7.51×
02Obedience schoolPets & Animals4.51×
03Fishing floatSports4.40×
04Smallmouth bassPets & Animals3.64×
05Largemouth bassFood & Beverages3.10×
06LongHorn SteakhouseFood & Beverages2.86×
07Fishing lurePets & Animals2.68×
08WaterfowlPets & Animals2.54×
09Wild fisheriesTravel & Leisure2.47×
10Fishing reelSports2.38×
11ShrimpFood & Beverages2.23×
12Texas RoadhouseFood & Beverages2.20×
137-ElevenShopping2.08×
14Fly fishingSports2.08×
15Bass fishingSports2.05×
16Olive GardenFood & Beverages1.78×
17New York YankeesSports1.78×
18SteakFood & Beverages1.75×
19Culver'sFood & Beverages1.72×
20FishPets & Animals1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salmon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salmon audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
PatriotismCONSERVATISM1.24×
Risk AppetiteTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salmon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
MindfulnessBALANCE0.86×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salmon have in United States?

Salmon has an estimated audience of 8,864,570 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salmon fans?

44.0% of Salmon fans are female, 56.0% are male, with an average age of 41.7 years.

03

Which brands do Salmon fans like most?

Salmon fans show strongest brand affinity for Texas Roadhouse (2.2×), LongHorn Steakhouse (2.86×), and Fishing float (4.4×) over the country average.

04

Where do Salmon fans live in United States?

Salmon fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Salmon fans also like?

Beyond Salmon itself, the audience over-indexes on LongHorn Steakhouse (2.86×), Fishing float (4.4×), 7-Eleven (2.08×), and Fishing reel (2.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Salmon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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