Fishing lure Audience in United States

Fishing lure logo

Fishing lure has an estimated audience of 12,156,513 people in United States. 20.6% are female, 79.4% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, Pro-Ject, Urban Outfitters, Product design, UK garage.

The average Fishing lure fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Pro-Ject, Urban Outfitters, with strongest over-indexing on Israel (5.92× the country average). Demographically, the Fishing lure audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Fishing lure fans

Demographic split for Fishing lure audience in United States
MetricValue
Female20.6%
Male79.4%
Average age42.2
Estimated audience size12,156,513

Audience persona

The typical Fishing lure fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Fishing lure in United States
RegionReachAffinity
California848,5520.63×
Texas832,4210.8×
Florida645,5720.78×
New York442,4710.65×
Michigan424,1461.33×
Illinois418,3531.03×
Pennsylvania396,8160.97×
Ohio367,4220.98×
North Carolina316,5420.87×
Georgia303,0030.81×
Wisconsin294,5191.61×
Minnesota278,3331.6×
Indiana247,3581.11×
Tennessee245,9401.01×
Virginia229,5120.78×
Missouri226,3441.16×
Washington204,8000.84×
Alabama181,0891.07×
Oklahoma178,9381.33×
New Jersey178,1120.58×
Massachusetts176,6060.74×
South Carolina170,7460.93×
Kentucky167,8661.1×
Colorado160,0410.84×
Iowa156,7321.56×
Arizona148,3030.6×
Arkansas135,7001.35×
Louisiana130,3070.83×
Maryland121,6740.58×
Oregon115,1500.83×
Utah112,9761.04×
Kansas110,0041.15×
Mississippi102,2921.02×
Connecticut93,6570.77×
West Virginia91,2631.61×
Nebraska74,3981.22×
Idaho68,3651.12×
Maine66,9971.54×
Nevada54,8350.47×
Hawaii52,7811.01×
New Hampshire47,2710.99×
New Mexico45,7430.75×
South Dakota40,3191.43×
Montana40,1901.19×
North Dakota36,0921.45×
Rhode Island26,8150.69×
Vermont24,7441.16×
Alaska24,1850.93×
Delaware21,7200.65×
Wyoming20,0651.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fishing lure audience
BrandAffinityCategory
Israel5.92×Travel & Leisure
Pro-Ject8.15×Music & Radio
Urban Outfitters3.56×Shopping
Product design2.29×Business & Career
UK garage6.21×Music & Radio
Alaska1.52×Travel & Leisure
N1 road (South Africa)3.56×Travel & Leisure
Stamp collecting4×Home & Garden
Bank account2.05×Business & Career
Staycation2.59×Home & Garden
Embroidery Library12.02×Home & Garden
Nebraska Cornhuskers football2.69×Sports
Jennifer Fisher Jewelry16.93×Fashion & Accessoires
Jeep Wagoneer3.98×Cars & Mobility
Home staging3.62×Home & Garden
Acoustic music2.96×Music & Radio
Jeep Grand Cherokee (WJ)3.98×Cars & Mobility
Keith Stanfield3.93×Movies & TV
Notre Dame Fighting Irish football2.96×Sports
Glossier3.07×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fishing lure audience
TraitClusterScore
PatriotismCONSERVATISM2.09
Family OrientationCONSERVATISM1.67
Risk AppetiteTHRILL1.56
DIY MentalityTHRILL1.47
Sports ActivityPOWER1.38
Early Adopter MentalityPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Fishing lure
CountryShare
United States36.2%
Japan15.5%
Brazil4.2%

See Fishing lure audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Fishing lure have in United States?

Fishing lure has an estimated audience of 12,156,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Fishing lure fans?

20.6% of Fishing lure fans are female, 79.4% are male, with an average age of 42.2 years.

Which brands do Fishing lure fans like most?

Fishing lure fans show strongest brand affinity for Israel (5.92×), Pro-Ject (8.15×), and Urban Outfitters (3.56×) over the country average.

Where do Fishing lure fans live in United States?

Fishing lure fans in United States are most concentrated in California (reach 848,552), Texas (reach 832,421), and Florida (reach 645,572). These three regions account for the largest share of the active audience.

What other brands do Fishing lure fans also like?

Beyond Fishing lure itself, the audience over-indexes on Pro-Ject (8.15×), Urban Outfitters (3.56×), Product design (2.29×), and UK garage (6.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing lure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.