Rascasse Audience Intelligence

Fishing lure Audience in United States

A data profile of the people who buy, follow and care about Fishing lure in United States — modelled from more than twelve digital signal sources. Fishing lure has an estimated audience of 12,156,513 people in United States.

#1941among Topic in United States#79in Pets & Animals

The average Fishing lure fan in United States is 42.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include City car, Carcare, High-end audio, with strongest over-indexing on City car (10.11× the country average).

Demographically, the Fishing lure audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fishing lure fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for City car.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing lure profile in United States.

Audience size
12.2M
in United States
Gender
20.6%♀
79.4% male
Age
42.2
average years
Country rank
#2932
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing lure fans

20.6% are female, 79.4% are male, average age 42.2.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Fishing lure audience in United States
MetricValue
Female20.6%
Male79.4%
Average age42.2
Estimated audience size12,156,513
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Fishing lure audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

36.2%

of the worldwide Fishing lure audience comes from United States.

Worldwide audience distribution share by country for Fishing lure
CountryShare
United States36.2%
Japan15.5%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing lure audience in United States is strongest.

Fig. 05

Top regions by affinity

Fishing lure fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K1.70×
02Wisconsin~300K1.66×
03Iowa~100K1.49×
04South Dakota~40K1.48×
05West Virginia~80K1.46×
06North Dakota~40K1.40×
07Maine~60K1.39×
08Arkansas~100K1.38×
09Oklahoma~200K1.31×
10Montana~40K1.31×
11Nebraska~80K1.27×
12Michigan~400K1.26×
13Wyoming~20K1.21×
14Alabama~200K1.18×
15Idaho~70K1.18×
16Missouri~200K1.14×
17Kentucky~200K1.12×
18Kansas~100K1.11×
19Vermont~20K1.11×
20Mississippi~100K1.09×
21Indiana~200K1.05×
22Tennessee~200K1.03×
23Utah~100K1.03×
24Alaska~30K1.02×
25New Hampshire~50K1.00×
26Oregon~100K0.95×
27South Carolina~200K0.94×
28Ohio~300K0.93×
29Louisiana~100K0.92×
30Hawaii~50K0.92×
31Illinois~400K0.91×
32Washington~200K0.90×
33Pennsylvania~400K0.89×
34North Carolina~300K0.88×
35Texas~800K0.81×
36Georgia~300K0.80×
37Colorado~200K0.80×
38Florida~600K0.76×
39Connecticut~90K0.76×
40Virginia~200K0.75×
41Rhode Island~30K0.75×
42New Mexico~50K0.74×
43Delaware~20K0.72×
44Massachusetts~200K0.71×
45California~800K0.60×
46New York~400K0.59×
47New Jersey~200K0.57×
48Maryland~100K0.57×
49Arizona~100K0.56×
50Nevada~60K0.50×
Fig. 06

Affinity by region

Affinity by region — Fishing lure, United States
0.50×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing lure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing lure audience
#·InterestCategoryAffinity×
01Compact sport utility vehicleCars & Mobility11.62×
02High-end audioTechnology & Electronics11.43×
03City carCars & Mobility10.11×
04ShimanoCars & Mobility8.80×
05CarcareCars & Mobility7.38×
06Toyota TacomaCars & Mobility7.08×
07Antique carCars & Mobility6.84×
08Family carCars & Mobility6.43×
09Auto showCars & Mobility6.06×
10MotorboatCars & Mobility5.97×
11Diesel engineCars & Mobility4.86×
12AnglingSports4.78×
13HatchbackCars & Mobility4.22×
14Rick and MortyMovies & TV4.16×
15Chuck NorrisMovies & TV2.86×
16MotorcyclesCars & Mobility2.60×
17FedExBusiness & Career2.58×
18AutoZoneCars & Mobility1.92×
19VehiclesCars & Mobility1.85×
20NatureHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing lure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing lure audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.60×
Risk AppetiteTHRILL1.93×
Family OrientationCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing lure audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
MindfulnessBALANCE0.80×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing lure have in United States?

Fishing lure has an estimated audience of 12,156,513 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Fishing lure fans?

20.6% of Fishing lure fans are female, 79.4% are male, with an average age of 42.2 years.

03

Which brands do Fishing lure fans like most?

Fishing lure fans show strongest brand affinity for City car (10.11×), Carcare (7.38×), and High-end audio (11.43×) over the country average.

04

Where do Fishing lure fans live in United States?

Fishing lure fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Fishing lure fans also like?

Beyond Fishing lure itself, the audience over-indexes on Carcare (7.38×), High-end audio (11.43×), Vehicles (1.85×), and Antique car (6.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Fishing lure audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing lure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →