Fishing lure Audience in Germany
Fishing lure has an estimated audience of 1,091,920 people in Germany. 29.3% are female, 70.7% are male, average age 35.5. Top brand affinities: Kelly Osbourne, Chris Evans (actor), Angling, One Tree Hill (TV series), Michael Cera.
Top brand affinities include Kelly Osbourne, Chris Evans (actor), Angling, with strongest over-indexing on Kelly Osbourne (19× the country average). Demographically, the Fishing lure audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Pets & Animals · Type: Topic
Demographics of Fishing lure fans
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 35.5 |
| Estimated audience size | 1,091,920 |
Audience persona
The typical Fishing lure fan in Germany is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Kelly Osbourne.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kelly Osbourne | 19× | Music & Radio |
| Chris Evans (actor) | 19× | Movies & TV |
| Angling | 13.89× | Sports |
| One Tree Hill (TV series) | 16.19× | Movies & TV |
| Michael Cera | 19× | Movies & TV |
| Lily James | 13.98× | Movies & TV |
| Aluminium | 5.66× | Home & Garden |
| Hygiene | 3.31× | Beauty & Wellness |
| Ji Chang-wook | 19× | Movies & TV |
| Midnight in Paris | 19× | Movies & TV |
| Krämer Pferdesport | 13.26× | Sports |
| Vacations | 2.47× | Travel & Leisure |
| Brewing | 4.48× | Food & Beverages |
| Wood carving | 5.31× | Home & Garden |
| IHF World Men's Handball Championship | 3.07× | Sports |
| Poland | 4.86× | Travel & Leisure |
| Spiegel Online | 1.8× | News |
| David Fincher | 19× | Movies & TV |
| Tour de France | 4.75× | Sports |
| Build-A-Bear Workshop | 19× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Sustainability | BALANCE | 1.59 |
| Urban Lifestyle | OPEN | 1.52 |
| Travelling | THRILL | 1.38 |
| Sports Activity | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| Japan | 15.5% |
| Brazil | 4.2% |
See Fishing lure audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fishing lure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.