Rascasse Audience Intelligence

Fishing lure Audience in Germany

A data profile of the people who buy, follow and care about Fishing lure in Germany — modelled from more than twelve digital signal sources. Fishing lure has an estimated audience of 1,091,920 people in Germany.

#2962among Topic in Germany#132in Pets & Animals

The average Fishing lure fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kelly Osbourne, Chris Evans (actor), Big Fish, with strongest over-indexing on Kelly Osbourne (19× the country average).

Demographically, the Fishing lure audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fishing lure fan in Germany is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Kelly Osbourne.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing lure profile in Germany.

Audience size
1.1M
in Germany
Gender
29.3%♀
70.7% male
Age
35.5
average years
Country rank
#6026
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing lure fans

29.3% are female, 70.7% are male, average age 35.5.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Fishing lure audience in Germany
MetricValue
Female29.3%
Male70.7%
Average age35.5
Estimated audience size1,091,920
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Fishing lure audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Fishing lure audience comes from Germany.

Worldwide audience distribution share by country for Fishing lure
CountryShare
United States36.2%
Japan15.5%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing lure audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fishing lure fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.42×
02Mecklenburg-Vorpommern~30K1.25×
03Sachsen-Anhalt~30K1.12×
04Bremen~10K1.06×
05Nordrhein-Westfalen~300K1.05×
06Saarland~10K1.04×
07Sachsen~50K1.02×
08Thüringen~30K0.98×
09Schleswig-Holstein~40K0.97×
10Hamburg~20K0.97×
11Niedersachsen~100K0.96×
12Berlin~50K0.94×
13Hessen~70K0.89×
14Rheinland-Pfalz~50K0.87×
15Bayern~100K0.79×
16Baden-Württemberg~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Fishing lure, Germany
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing lure audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing lure audience
#·InterestCategoryAffinity×
01Big FishMovies & TV29.00×
02Kelly OsbourneMusic & Radio19.00×
03The Grand Budapest HotelMovies & TV19.00×
04Michael CeraMovies & TV19.00×
05Midnight in ParisMovies & TV19.00×
06Kiki's Delivery ServiceMovies & TV19.00×
07Build-A-Bear WorkshopKids & Family19.00×
08Chris Evans (actor)Movies & TV15.88×
09ShellfishFood & Beverages15.29×
10AnglingSports13.99×
11Jude LawMovies & TV13.92×
12Lily JamesMovies & TV13.79×
13One Tree Hill (TV series)Movies & TV12.24×
14Krämer PferdesportSports12.01×
15Heath LedgerMovies & TV9.06×
16Wood carvingHome & Garden8.31×
17FamilyKids & Family2.40×
18NatureHome & Garden2.17×
19VehiclesCars & Mobility1.68×
20GermanyTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing lure audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing lure audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.71×
Quality AwarenessPREMIUM1.56×
Pet OwnershipJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing lure audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
CreativityOPEN0.75×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing lure have in Germany?

Fishing lure has an estimated audience of 1,091,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fishing lure fans?

29.3% of Fishing lure fans are female, 70.7% are male, with an average age of 35.5 years.

03

Which brands do Fishing lure fans like most?

Fishing lure fans show strongest brand affinity for Kelly Osbourne (19×), Chris Evans (actor) (15.88×), and Big Fish (29×) over the country average.

04

Where do Fishing lure fans live in Germany?

Fishing lure fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fishing lure fans also like?

Beyond Fishing lure itself, the audience over-indexes on Chris Evans (actor) (15.88×), Big Fish (29×), The Grand Budapest Hotel (19×), and Angling (13.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Fishing lure audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fishing lure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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