ABU Garcia Audience in Germany
ABU Garcia has an estimated audience of 238,608 people in Germany. 49.6% are female, 50.4% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Scale model, Salmon, Pokémon, Angling, Osprey.
The average ABU Garcia fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Scale model, Salmon, Pokémon, with strongest over-indexing on Scale model (18.42× the country average). Demographically, the ABU Garcia audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of ABU Garcia fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 42.4 |
| Estimated audience size | 238,608 |
Audience persona
The typical ABU Garcia fan in Germany is balanced, around 42.4 years old, with strong Travelling tendencies and a notable affinity for Scale model.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 39,049 | 0.75× |
| Bayern | 26,875 | 0.7× |
| Niedersachsen | 25,561 | 1.1× |
| Baden-Württemberg | 20,157 | 0.62× |
| Schleswig-Holstein | 13,079 | 1.53× |
| Hessen | 12,011 | 0.66× |
| Brandenburg | 11,695 | 1.58× |
| Mecklenburg-Vorpommern | 10,235 | 2.25× |
| Sachsen | 8,797 | 0.75× |
| Berlin | 8,656 | 0.81× |
| Rheinland-Pfalz | 7,380 | 0.62× |
| Sachsen-Anhalt | 6,732 | 1.09× |
| Thüringen | 5,968 | 0.98× |
| Hamburg | 5,794 | 1.07× |
| Saarland | 1,949 | 0.67× |
| Bremen | 1,683 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scale model | 18.42× | Kids & Family |
| Salmon | 18.82× | Food & Beverages |
| Pokémon | 7.82× | Games |
| Angling | 15.48× | Sports |
| Osprey | 27.13× | Fashion & Accessoires |
| Tobey Maguire | 16.14× | Movies & TV |
| Shimano | 7.85× | Cars & Mobility |
| Transfermarkt | 3.32× | Sports |
| Shellfish | 12.93× | Food & Beverages |
| Granit Xhaka | 15.76× | Sports |
| Expert (company) | 7.08× | Shopping |
| Catfish | 13.95× | Movies & TV |
| Borussia Dortmund | 1.62× | Sports |
| Butterfinger | 18× | Food & Beverages |
| Automotive lighting | 5.88× | Cars & Mobility |
| Catering | 4.65× | Food & Beverages |
| Big Fish | 19.25× | Movies & TV |
| Aquarium | 7.39× | Pets & Animals |
| Bundesliga | 1.83× | Sports |
| Batman | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.5 |
| Need for Security | CONSERVATISM | 1.44 |
| DIY Mentality | THRILL | 1.29 |
| Risk Appetite | THRILL | 1.23 |
| Early Adopter Mentality | POWER | 1.22 |
| Career Orientation | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.7% |
| Japan | 17.3% |
| Germany | 7.1% |
See ABU Garcia audiences in other countries
More Sports audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does ABU Garcia have in Germany?
ABU Garcia has an estimated audience of 238,608 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ABU Garcia fans?
49.6% of ABU Garcia fans are female, 50.4% are male, with an average age of 42.4 years.
Which brands do ABU Garcia fans like most?
ABU Garcia fans show strongest brand affinity for Scale model (18.42×), Salmon (18.82×), and Pokémon (7.82×) over the country average.
Where do ABU Garcia fans live in Germany?
ABU Garcia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 39,049), Bayern (reach 26,875), and Niedersachsen (reach 25,561). These three regions account for the largest share of the active audience.
What other brands do ABU Garcia fans also like?
Beyond ABU Garcia itself, the audience over-indexes on Salmon (18.82×), Pokémon (7.82×), Angling (15.48×), and Osprey (27.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ABU Garcia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.