ABU Garcia Audience in United States

ABU Garcia logo

ABU Garcia has an estimated audience of 1,342,927 people in United States. 25.7% are female, 74.3% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Electrolyte, JDSU, Voter registration, UK garage.

The average ABU Garcia fan in United States is 39.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Electrolyte, JDSU, with strongest over-indexing on Urban Outfitters (3.26× the country average). Demographically, the ABU Garcia audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of ABU Garcia fans

Demographic split for ABU Garcia audience in United States
MetricValue
Female25.7%
Male74.3%
Average age39.8
Estimated audience size1,342,927

Audience persona

The typical ABU Garcia fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for ABU Garcia in United States
RegionReachAffinity
Texas125,1251.08×
California74,5750.5×
Florida67,3970.74×
Ohio50,5191.22×
North Carolina48,4171.2×
Illinois42,0180.94×
Kentucky39,7262.36×
Georgia39,4960.95×
Michigan36,3031.03×
Tennessee36,2801.35×
Pennsylvania36,1220.8×
Alabama33,4021.78×
Indiana30,4101.24×
New York29,6030.39×
Louisiana29,1921.69×
Wisconsin29,0241.44×
South Carolina28,7271.42×
Virginia27,8220.85×
Missouri27,5581.27×
Minnesota27,4321.43×
Oklahoma26,0501.75×
Mississippi20,3011.83×
Arkansas19,7701.79×
Washington18,2500.68×
Iowa17,0521.54×
West Virginia14,5092.32×
Arizona14,3870.52×
New Jersey13,6260.4×
Colorado13,3000.63×
Kansas13,1851.25×
Oregon12,5740.82×
Massachusetts12,3040.47×
Maryland9,9570.43×
Nebraska8,7261.3×
Utah7,3300.61×
Idaho6,8541.02×
Connecticut6,6560.49×
New Mexico4,9060.73×
Nevada4,5950.35×
New Hampshire4,5110.85×
Maine3,9530.82×
South Dakota3,6341.17×
North Dakota2,9481.07×
Montana2,8340.76×
Alaska2,1790.76×
Delaware1,8670.5×
Hawaii1,8370.32×
Rhode Island1,7100.4×
Wyoming1,5760.79×
Vermont1,5240.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ABU Garcia audience
BrandAffinityCategory
Urban Outfitters3.26×Shopping
Electrolyte4.79×Health
JDSU2.73×Business & Career
Voter registration3.95×Politics & Society
UK garage4.27×Music & Radio
Staycation2.49×Home & Garden
Pro-Ject2.94×Music & Radio
Home staging3.59×Home & Garden
Evolve Skateboards16.09×Sports
Racing1.56×Cars & Mobility
N1 road (South Africa)2.33×Travel & Leisure
WESH2.4×Movies & TV
Kwaito12.84×Music & Radio
Noodle (Gorillaz)1.68×Music & Radio
ABC 7 Chicago1.9×Movies & TV
Glossier2.23×Beauty & Wellness
Irrigation sprinkler3.91×Home & Garden
Personalised Gifts1.65×Home & Garden
Halsey, Oregon2.99×Travel & Leisure
Acoustic music1.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ABU Garcia audience
TraitClusterScore
PatriotismCONSERVATISM2.2
Risk AppetiteTHRILL1.41
DIY MentalityTHRILL1.36
Need for SecurityCONSERVATISM1.14
Luxury OrientationPREMIUM1.13
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for ABU Garcia
CountryShare
United States39.7%
Japan17.3%
Germany7.1%

See ABU Garcia audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does ABU Garcia have in United States?

ABU Garcia has an estimated audience of 1,342,927 people in United States, concentrated in Texas and California.

What is the gender split and age of ABU Garcia fans?

25.7% of ABU Garcia fans are female, 74.3% are male, with an average age of 39.8 years.

Which brands do ABU Garcia fans like most?

ABU Garcia fans show strongest brand affinity for Urban Outfitters (3.26×), Electrolyte (4.79×), and JDSU (2.73×) over the country average.

Where do ABU Garcia fans live in United States?

ABU Garcia fans in United States are most concentrated in Texas (reach 125,125), California (reach 74,575), and Florida (reach 67,397). These three regions account for the largest share of the active audience.

What other brands do ABU Garcia fans also like?

Beyond ABU Garcia itself, the audience over-indexes on Electrolyte (4.79×), JDSU (2.73×), Voter registration (3.95×), and UK garage (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ABU Garcia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.