Rascasse Audience Intelligence

Freshwater fish Audience in Germany

A data profile of the people who buy, follow and care about Freshwater fish in Germany — modelled from more than twelve digital signal sources. Freshwater fish has an estimated audience of 244,307 people in Germany.

#6805among Topic in Germany#312in Pets & Animals

The average Freshwater fish fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Goldfish, Tropical fish, Kia Optima, with strongest over-indexing on Goldfish (41.42× the country average).

Demographically, the Freshwater fish audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Freshwater fish fan in Germany is more male, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Goldfish.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freshwater fish profile in Germany.

Audience size
244K
in Germany
Gender
40.3%♀
59.7% male
Age
38.8
average years
Country rank
#19975
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freshwater fish fans

40.3% are female, 59.7% are male, average age 38.8.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Freshwater fish audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age38.8
Estimated audience size244,307
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Freshwater fish audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4921%
50+18%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Freshwater fish audience comes from Germany.

Worldwide audience distribution share by country for Freshwater fish
CountryShare
United States31.2%
Japan11.7%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freshwater fish audience in Germany is strongest.

Fig. 05

Top regions by affinity

Freshwater fish fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~7K1.53×
02Sachsen~20K1.41×
03Sachsen-Anhalt~8K1.19×
04Brandenburg~9K1.17×
05Thüringen~7K1.13×
06Niedersachsen~20K0.95×
07Schleswig-Holstein~8K0.94×
08Rheinland-Pfalz~10K0.92×
09Nordrhein-Westfalen~50K0.90×
10Bayern~30K0.89×
11Saarland~3K0.89×
12Baden-Württemberg~30K0.87×
13Bremen~2K0.86×
14Hessen~20K0.85×
15Hamburg~5K0.82×
16Berlin~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Freshwater fish, Germany
0.73×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freshwater fish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freshwater fish audience
#·InterestCategoryAffinity×
01Kia OptimaCars & Mobility56.19×
02Coral reef fishTopic46.91×
03Filter (aquarium)Pets & Animals46.08×
04Saltwater fishPets & Animals45.04×
05Tropical fishPets & Animals43.19×
06Freshwater aquariumPets & Animals42.00×
07GoldfishPets & Animals41.42×
08Aquarium fish feedPets & Animals40.64×
09Fish pondHome & Garden37.87×
10BettaPets & Animals37.50×
11AquacultureFood & Beverages36.55×
12Aquatic plantPets & Animals35.37×
13Fish farmingFood & Beverages32.90×
14Marine aquariumPets & Animals32.06×
15KoiPets & Animals31.03×
16Public aquariumTravel & Leisure28.58×
17CoralTravel & Leisure27.10×
18FishkeepingPets & Animals23.31×
19AquariumPets & Animals17.63×
20Let the Right One In (film)Movies & TV8.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freshwater fish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freshwater fish audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.85×
Risk AppetiteTHRILL1.82×
TraditionCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freshwater fish audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.06×
Price SensitivityPREMIUM1.08×
Career OrientationPOWER1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freshwater fish have in Germany?

Freshwater fish has an estimated audience of 244,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Freshwater fish fans?

40.3% of Freshwater fish fans are female, 59.7% are male, with an average age of 38.8 years.

03

Which brands do Freshwater fish fans like most?

Freshwater fish fans show strongest brand affinity for Goldfish (41.42×), Tropical fish (43.19×), and Kia Optima (56.19×) over the country average.

04

Where do Freshwater fish fans live in Germany?

Freshwater fish fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Freshwater fish fans also like?

Beyond Freshwater fish itself, the audience over-indexes on Tropical fish (43.19×), Kia Optima (56.19×), Coral (27.1×), and Aquatic plant (35.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Freshwater fish audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Freshwater fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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