Freshwater fish Audience in Germany
Freshwater fish has an estimated audience of 244,307 people in Germany. 40.3% are female, 59.7% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goldfish, Tropical fish, Kia Optima, Coral, Aquatic plant.
The average Freshwater fish fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goldfish, Tropical fish, Kia Optima, with strongest over-indexing on Goldfish (41.42× the country average). Demographically, the Freshwater fish audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Freshwater fish fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 38.8 |
| Estimated audience size | 244,307 |
Audience persona
The typical Freshwater fish fan in Germany is more male, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Goldfish.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 49,214 | 0.92× |
| Bayern | 35,656 | 0.91× |
| Baden-Württemberg | 29,403 | 0.88× |
| Niedersachsen | 22,843 | 0.96× |
| Sachsen | 17,422 | 1.45× |
| Hessen | 15,815 | 0.85× |
| Rheinland-Pfalz | 11,210 | 0.92× |
| Brandenburg | 9,110 | 1.2× |
| Schleswig-Holstein | 8,136 | 0.93× |
| Berlin | 8,010 | 0.73× |
| Sachsen-Anhalt | 7,639 | 1.21× |
| Mecklenburg-Vorpommern | 7,439 | 1.59× |
| Thüringen | 7,160 | 1.15× |
| Hamburg | 4,371 | 0.79× |
| Saarland | 2,382 | 0.79× |
| Bremen | 1,477 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goldfish | 41.42× | Pets & Animals |
| Tropical fish | 43.19× | Pets & Animals |
| Kia Optima | 56.19× | Cars & Mobility |
| Coral | 27.1× | Travel & Leisure |
| Aquatic plant | 35.37× | Pets & Animals |
| Aquaculture | 36.55× | Food & Beverages |
| Filter (aquarium) | 46.08× | Pets & Animals |
| Freshwater aquarium | 42× | Pets & Animals |
| Fish farming | 32.9× | Food & Beverages |
| Marine aquarium | 32.06× | Pets & Animals |
| Fishkeeping | 23.31× | Pets & Animals |
| Koi | 31.03× | Pets & Animals |
| Aquarium | 17.63× | Pets & Animals |
| Aquarium fish feed | 40.64× | Pets & Animals |
| Let the Right One In (film) | 8.09× | Movies & TV |
| Saltwater fish | 45.04× | Pets & Animals |
| Fish pond | 37.87× | Home & Garden |
| Coral reef fish | 46.91× | |
| Public aquarium | 28.58× | Travel & Leisure |
| Betta | 37.5× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| Indulgence | JOY | 1.58 |
| Risk Appetite | THRILL | 1.56 |
| Sports Activity | POWER | 1.51 |
| DIY Mentality | THRILL | 1.5 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Japan | 11.7% |
| United Kingdom | 5.6% |
See Freshwater fish audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Freshwater fish have in Germany?
Freshwater fish has an estimated audience of 244,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Freshwater fish fans?
40.3% of Freshwater fish fans are female, 59.7% are male, with an average age of 38.8 years.
Which brands do Freshwater fish fans like most?
Freshwater fish fans show strongest brand affinity for Goldfish (41.42×), Tropical fish (43.19×), and Kia Optima (56.19×) over the country average.
Where do Freshwater fish fans live in Germany?
Freshwater fish fans in Germany are most concentrated in Nordrhein-Westfalen (reach 49,214), Bayern (reach 35,656), and Baden-Württemberg (reach 29,403). These three regions account for the largest share of the active audience.
What other brands do Freshwater fish fans also like?
Beyond Freshwater fish itself, the audience over-indexes on Tropical fish (43.19×), Kia Optima (56.19×), Coral (27.1×), and Aquatic plant (35.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freshwater fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.