Kia Optima Audience in Germany
Kia Optima has an estimated audience of 263,914 people in Germany. 30.5% are female, 69.5% are male, average age 46.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Opel GT, Kia Cerato, Daihatsu, Kia EV6, Kia Picanto.
The average Kia Optima fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Opel GT, Kia Cerato, Daihatsu, with strongest over-indexing on Opel GT (133.88× the country average). Demographically, the Kia Optima audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Kia Optima fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 46.2 |
| Estimated audience size | 263,914 |
Audience persona
The typical Kia Optima fan in Germany is more male, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for Opel GT.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,466 | 1× |
| Bayern | 36,790 | 0.87× |
| Baden-Württemberg | 32,464 | 0.9× |
| Niedersachsen | 29,062 | 1.13× |
| Hessen | 26,547 | 1.32× |
| Sachsen | 17,426 | 1.35× |
| Rheinland-Pfalz | 12,447 | 0.94× |
| Berlin | 11,866 | 1.01× |
| Brandenburg | 9,728 | 1.19× |
| Sachsen-Anhalt | 7,631 | 1.12× |
| Schleswig-Holstein | 6,875 | 0.73× |
| Thüringen | 6,773 | 1.01× |
| Hamburg | 5,911 | 0.99× |
| Mecklenburg-Vorpommern | 4,757 | 0.94× |
| Saarland | 2,070 | 0.64× |
| Bremen | 1,982 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opel GT | 133.88× | Cars & Mobility |
| Kia Cerato | 154.76× | Cars & Mobility |
| Daihatsu | 97.62× | Cars & Mobility |
| Kia EV6 | 46.66× | Cars & Mobility |
| Kia Picanto | 50.89× | Cars & Mobility |
| Mini sport utility vehicle | 103.72× | Cars & Mobility |
| Methodology | 69.85× | Politics & Society |
| Buick | 72.05× | Cars & Mobility |
| Opel Adam | 49.87× | Cars & Mobility |
| Citroën DS | 61.61× | Cars & Mobility |
| Alfa Romeo Giulietta (2010) | 64.07× | Cars & Mobility |
| Saab Automobile | 67.05× | Cars & Mobility |
| Kia Rio | 38.57× | Cars & Mobility |
| Citroën DS3 | 102.4× | Cars & Mobility |
| Lancia | 37.05× | Cars & Mobility |
| Rheinmetall | 10.54× | Business & Career |
| Kia Soul | 35.81× | Cars & Mobility |
| DS Automobiles | 25.12× | Cars & Mobility |
| Hyundai Elantra | 53.17× | Cars & Mobility |
| Hummer | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.97 |
| Need for Security | CONSERVATISM | 1.76 |
| Early Adopter Mentality | POWER | 1.59 |
| Patriotism | CONSERVATISM | 1.46 |
| Luxury Orientation | PREMIUM | 1.39 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Brazil | 15.2% |
| Germany | 6.1% |
See Kia Optima audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Kia Optima have in Germany?
Kia Optima has an estimated audience of 263,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kia Optima fans?
30.5% of Kia Optima fans are female, 69.5% are male, with an average age of 46.2 years.
Which brands do Kia Optima fans like most?
Kia Optima fans show strongest brand affinity for Opel GT (133.88×), Kia Cerato (154.76×), and Daihatsu (97.62×) over the country average.
Where do Kia Optima fans live in Germany?
Kia Optima fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,466), Bayern (reach 36,790), and Baden-Württemberg (reach 32,464). These three regions account for the largest share of the active audience.
What other brands do Kia Optima fans also like?
Beyond Kia Optima itself, the audience over-indexes on Kia Cerato (154.76×), Daihatsu (97.62×), Kia EV6 (46.66×), and Kia Picanto (50.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kia Optima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.