Rascasse Audience Intelligence

Kia Optima Audience in Germany

A data profile of the people who buy, follow and care about Kia Optima in Germany — modelled from more than twelve digital signal sources. Kia Optima has an estimated audience of 260,491 people in Germany.

#296among Car Model in Germany#824in Cars & Mobility

The average Kia Optima fan in Germany is 46.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Opel GT, Kia Cerato, Daihatsu, with strongest over-indexing on Opel GT (133.88× the country average).

Demographically, the Kia Optima audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kia Optima fan in Germany is more male, around 46.2 years old, with strong Individualism tendencies and a notable affinity for Opel GT.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kia Optima profile in Germany.

Audience size
260K
in Germany
Gender
30.5%♀
69.5% male
Age
46.2
average years
Country rank
#19132
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kia Optima fans

30.5% are female, 69.5% are male, average age 46.2.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Kia Optima audience in Germany
MetricValue
Female30.5%
Male69.5%
Average age46.2
Estimated audience size260,491
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Kia Optima audience in Germany
Age bracketShare%
16-1911%
20-2911%
30-3914%
40-4921%
50+43%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Kia Optima audience comes from Germany.

Worldwide audience distribution share by country for Kia Optima
CountryShare
United States18.7%
Brazil14.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kia Optima audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kia Optima fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.30×
02Hessen~30K1.25×
03Brandenburg~10K1.18×
04Sachsen-Anhalt~8K1.15×
05Niedersachsen~30K1.09×
06Mecklenburg-Vorpommern~5K1.03×
07Thüringen~7K1.02×
08Nordrhein-Westfalen~60K0.98×
09Rheinland-Pfalz~10K0.96×
10Hamburg~6K0.96×
11Bremen~2K0.96×
12Berlin~10K0.94×
13Baden-Württemberg~30K0.88×
14Bayern~40K0.87×
15Saarland~3K0.82×
16Schleswig-Holstein~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Kia Optima, Germany
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kia Optima audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kia Optima audience
#·InterestCategoryAffinity×
01Kia CeratoCars & Mobility154.76×
02Opel GTCars & Mobility133.88×
03Mini sport utility vehicleCars & Mobility103.72×
04Citroën DS3Cars & Mobility102.40×
05DaihatsuCars & Mobility97.62×
06BuickCars & Mobility72.05×
07MethodologyPolitics & Society69.85×
08Saab AutomobileCars & Mobility67.05×
09Alfa Romeo Giulietta (2010)Cars & Mobility64.07×
10Citroën DSCars & Mobility61.61×
11Hyundai ElantraCars & Mobility53.17×
12Kia PicantoCars & Mobility50.89×
13Opel AdamCars & Mobility49.87×
14Kia EV6Cars & Mobility46.66×
15Kia RioCars & Mobility38.57×
16LanciaCars & Mobility37.05×
17Kia SoulCars & Mobility35.81×
18DS AutomobilesCars & Mobility25.12×
19HummerCars & Mobility20.00×
20RheinmetallBusiness & Career10.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kia Optima audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kia Optima audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.34×
Risk AppetiteTHRILL2.18×
Career OrientationPOWER2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kia Optima audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM1.09×
CreativityOPEN1.14×
DIY MentalityTHRILL1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kia Optima have in Germany?

Kia Optima has an estimated audience of 260,491 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kia Optima fans?

30.5% of Kia Optima fans are female, 69.5% are male, with an average age of 46.2 years.

03

Which brands do Kia Optima fans like most?

Kia Optima fans show strongest brand affinity for Opel GT (133.88×), Kia Cerato (154.76×), and Daihatsu (97.62×) over the country average.

04

Where do Kia Optima fans live in Germany?

Kia Optima fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Kia Optima fans also like?

Beyond Kia Optima itself, the audience over-indexes on Kia Cerato (154.76×), Daihatsu (97.62×), Kia EV6 (46.66×), and Kia Picanto (50.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Kia Optima audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kia Optima. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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