Rascasse Audience Intelligence

Methodology Audience in Germany

A data profile of the people who buy, follow and care about Methodology in Germany — modelled from more than twelve digital signal sources. Methodology has an estimated audience of 254,960 people in Germany.

#300among Field of study in Germany#6668among Topic in Germany#978in Politics & Society

The average Methodology fan in Germany is 48.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kia Optima, Tagesschau, Scholarship, with strongest over-indexing on Kia Optima (69.85× the country average).

Demographically, the Methodology audience skews more female with an average age of 48.6, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Methodology fan in Germany is more female, around 48.6 years old, with strong Indulgence tendencies and a notable affinity for Kia Optima.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Methodology profile in Germany.

Audience size
255K
in Germany
Gender
62.3%♀
37.7% male
Age
48.6
average years
Country rank
#19411
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Methodology fans

62.3% are female, 37.7% are male, average age 48.6.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Methodology audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age48.6
Estimated audience size254,960
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Methodology audience in Germany
Age bracketShare%
16-197%
20-298%
30-3915%
40-4923%
50+48%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Methodology audience comes from Germany.

Worldwide audience distribution share by country for Methodology
CountryShare
United States23.8%
Brazil11.6%
Spain9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Methodology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Methodology fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.74×
02Hessen~30K1.52×
03Bayern~50K1.33×
04Hamburg~7K1.21×
05Baden-Württemberg~40K1.18×
06Bremen~2K1.04×
07Nordrhein-Westfalen~60K1.00×
08Saarland~3K0.95×
09Sachsen~10K0.92×
10Rheinland-Pfalz~10K0.91×
11Schleswig-Holstein~8K0.91×
12Thüringen~6K0.91×
13Mecklenburg-Vorpommern~4K0.91×
14Brandenburg~7K0.90×
15Sachsen-Anhalt~6K0.90×
16Niedersachsen~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Methodology, Germany
0.84×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Methodology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Methodology audience
#·InterestCategoryAffinity×
01Kia OptimaCars & Mobility69.85×
02ScholarshipKids & Family12.82×
03Passive incomeBusiness & Career11.65×
04Data scienceBusiness & Career10.82×
05InternshipBusiness & Career10.15×
06UdemyBusiness & Career9.87×
07Health insuranceBusiness & Career7.55×
08International English Language Testing SystemBusiness & Career7.34×
09Language schoolKids & Family6.59×
10Business schoolBusiness & Career5.65×
11Private schoolKids & Family5.40×
12Wizz AirTravel & Leisure4.95×
13Employment agencyBusiness & Career3.75×
14Alexander ZverevSports3.33×
15TagesschauMovies & TV3.32×
16FocusNews3.09×
17RyanairTravel & Leisure2.59×
18Online newspaperNews2.44×
19RedditInternet & Social Media2.39×
20PetsPets & Animals1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Methodology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Methodology audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.36×
Need for SecurityCONSERVATISM2.29×
Early Adopter MentalityPOWER2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Methodology audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.59×
ExtroversionTHRILL0.74×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Methodology have in Germany?

Methodology has an estimated audience of 254,960 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Methodology fans?

62.3% of Methodology fans are female, 37.7% are male, with an average age of 48.6 years.

03

Which brands do Methodology fans like most?

Methodology fans show strongest brand affinity for Kia Optima (69.85×), Tagesschau (3.32×), and Scholarship (12.82×) over the country average.

04

Where do Methodology fans live in Germany?

Methodology fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Methodology fans also like?

Beyond Methodology itself, the audience over-indexes on Tagesschau (3.32×), Scholarship (12.82×), Internship (10.15×), and Passive income (11.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Methodology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Methodology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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