Opel Adam Audience in Germany
Opel Adam has an estimated audience of 394,697 people in Germany. 48.2% are female, 51.8% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: City car, Dacia Jogger, Citroën DS3, Kia Picanto, Kia Sorento.
The average Opel Adam fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include City car, Dacia Jogger, Citroën DS3, with strongest over-indexing on City car (20.09× the country average). Demographically, the Opel Adam audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Opel Adam fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 41.5 |
| Estimated audience size | 394,697 |
Audience persona
The typical Opel Adam fan in Germany is balanced, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for City car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,282 | 1.49× |
| Bayern | 80,391 | 1.27× |
| Baden-Württemberg | 66,614 | 1.24× |
| Niedersachsen | 44,173 | 1.15× |
| Hessen | 37,959 | 1.26× |
| Rheinland-Pfalz | 23,010 | 1.16× |
| Sachsen | 16,208 | 0.84× |
| Schleswig-Holstein | 13,795 | 0.97× |
| Berlin | 12,427 | 0.7× |
| Hamburg | 9,983 | 1.12× |
| Brandenburg | 8,863 | 0.72× |
| Thüringen | 7,979 | 0.79× |
| Sachsen-Anhalt | 7,718 | 0.75× |
| Mecklenburg-Vorpommern | 5,624 | 0.75× |
| Saarland | 4,929 | 1.02× |
| Bremen | 2,577 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| City car | 20.09× | Cars & Mobility |
| Dacia Jogger | 26.72× | Cars & Mobility |
| Citroën DS3 | 168.34× | Cars & Mobility |
| Kia Picanto | 41.42× | Cars & Mobility |
| Kia Sorento | 34.76× | Cars & Mobility |
| Tesla Motors | 12.9× | Cars & Mobility |
| Hyundai | 11.59× | Cars & Mobility |
| Ford Fiesta | 24.69× | Cars & Mobility |
| Mazda3 | 31.97× | Cars & Mobility |
| Kia Sportage | 22.94× | Cars & Mobility |
| Subcompact car | 23.66× | Cars & Mobility |
| Mazda CX-5 | 23.46× | Cars & Mobility |
| Citroën DS4 | 111.19× | Cars & Mobility |
| Fuel | 16.65× | Cars & Mobility |
| Hatchback | 10.21× | Cars & Mobility |
| Mazda CX-3 | 36.02× | Cars & Mobility |
| Automobile Dacia | 26.72× | Cars & Mobility |
| Inline-four engine | 37.33× | Cars & Mobility |
| Used car | 7.35× | Cars & Mobility |
| Daihatsu | 42.78× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.27 |
| Need for Security | CONSERVATISM | 1.74 |
| Early Adopter Mentality | POWER | 1.7 |
| Pet Ownership | JOY | 1.44 |
| Patriotism | CONSERVATISM | 1.39 |
| Sustainability | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.3% |
| Poland | 10.2% |
| Italy | 9.5% |
See Opel Adam audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Opel Adam have in Germany?
Opel Adam has an estimated audience of 394,697 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opel Adam fans?
48.2% of Opel Adam fans are female, 51.8% are male, with an average age of 41.5 years.
Which brands do Opel Adam fans like most?
Opel Adam fans show strongest brand affinity for City car (20.09×), Dacia Jogger (26.72×), and Citroën DS3 (168.34×) over the country average.
Where do Opel Adam fans live in Germany?
Opel Adam fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,282), Bayern (reach 80,391), and Baden-Württemberg (reach 66,614). These three regions account for the largest share of the active audience.
What other brands do Opel Adam fans also like?
Beyond Opel Adam itself, the audience over-indexes on Dacia Jogger (26.72×), Citroën DS3 (168.34×), Kia Picanto (41.42×), and Kia Sorento (34.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opel Adam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.