Rascasse Audience Intelligence

Opel Adam Audience in Germany

A data profile of the people who buy, follow and care about Opel Adam in Germany — modelled from more than twelve digital signal sources. Opel Adam has an estimated audience of 381,122 people in Germany.

#233among Car type in Germany#226among Car Model in Germany#660in Cars & Mobility

The average Opel Adam fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include City car, Dacia Jogger, Citroën DS3, with strongest over-indexing on City car (20.09× the country average).

Demographically, the Opel Adam audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Opel Adam fan in Germany is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for City car.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opel Adam profile in Germany.

Audience size
381K
in Germany
Gender
48.2%♀
51.8% male
Age
41.5
average years
Country rank
#14565
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opel Adam fans

48.2% are female, 51.8% are male, average age 41.5.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Opel Adam audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age41.5
Estimated audience size381,122
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Opel Adam audience in Germany
Age bracketShare%
16-1921%
20-2913%
30-3915%
40-4922%
50+29%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Opel Adam audience comes from Germany.

Worldwide audience distribution share by country for Opel Adam
CountryShare
Germany29.6%
Poland10.7%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opel Adam audience in Germany is strongest.

Fig. 05

Top regions by affinity

Opel Adam fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.46×
02Hessen~40K1.25×
03Bayern~80K1.23×
04Baden-Württemberg~60K1.20×
05Rheinland-Pfalz~20K1.17×
06Niedersachsen~40K1.12×
07Hamburg~10K1.11×
08Saarland~5K1.07×
09Schleswig-Holstein~10K0.97×
10Sachsen~20K0.83×
11Thüringen~8K0.83×
12Bremen~3K0.81×
13Sachsen-Anhalt~8K0.79×
14Mecklenburg-Vorpommern~6K0.79×
15Brandenburg~9K0.76×
16Berlin~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Opel Adam, Germany
0.69×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opel Adam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opel Adam audience
#·InterestCategoryAffinity×
01Citroën DS3Cars & Mobility168.34×
02Citroën DS4Cars & Mobility111.19×
03DaihatsuCars & Mobility42.78×
04Kia PicantoCars & Mobility41.42×
05Inline-four engineCars & Mobility37.33×
06Mazda CX-3Cars & Mobility36.02×
07Kia SorentoCars & Mobility34.76×
08Mazda3Cars & Mobility31.97×
09Dacia JoggerCars & Mobility26.72×
10Automobile DaciaCars & Mobility26.72×
11Ford FiestaCars & Mobility24.69×
12Subcompact carCars & Mobility23.66×
13Mazda CX-5Cars & Mobility23.46×
14Kia SportageCars & Mobility22.94×
15City carCars & Mobility20.09×
16FuelCars & Mobility16.65×
17Tesla MotorsCars & Mobility12.90×
18HyundaiCars & Mobility11.59×
19HatchbackCars & Mobility10.21×
20Used carCars & Mobility7.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opel Adam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opel Adam audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.58×
Need for SecurityCONSERVATISM1.51×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opel Adam audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
SpiritualityBALANCE0.75×
IndividualismJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opel Adam have in Germany?

Opel Adam has an estimated audience of 381,122 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Opel Adam fans?

48.2% of Opel Adam fans are female, 51.8% are male, with an average age of 41.5 years.

03

Which brands do Opel Adam fans like most?

Opel Adam fans show strongest brand affinity for City car (20.09×), Dacia Jogger (26.72×), and Citroën DS3 (168.34×) over the country average.

04

Where do Opel Adam fans live in Germany?

Opel Adam fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Opel Adam fans also like?

Beyond Opel Adam itself, the audience over-indexes on Dacia Jogger (26.72×), Citroën DS3 (168.34×), Kia Picanto (41.42×), and Kia Sorento (34.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Opel Adam audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Opel Adam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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