Daihatsu Audience in Germany
Daihatsu has an estimated audience of 283,518 people in Germany. 47.0% are female, 53.0% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Underarm hair, Enzkreis, CAC 40, Digital literacy, Haberler.
The average Daihatsu fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Underarm hair, Enzkreis, CAC 40, with strongest over-indexing on Underarm hair (19.79× the country average). Demographically, the Daihatsu audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Daihatsu fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 38.9 |
| Estimated audience size | 283,518 |
Audience persona
The typical Daihatsu fan in Germany is balanced, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Underarm hair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,552 | 1.23× |
| Bayern | 47,408 | 1.04× |
| Baden-Württemberg | 42,557 | 1.1× |
| Niedersachsen | 27,825 | 1.01× |
| Hessen | 25,072 | 1.16× |
| Rheinland-Pfalz | 15,475 | 1.09× |
| Sachsen | 14,375 | 1.03× |
| Berlin | 11,989 | 0.95× |
| Schleswig-Holstein | 10,413 | 1.02× |
| Hamburg | 7,993 | 1.25× |
| Brandenburg | 7,856 | 0.89× |
| Thüringen | 6,560 | 0.91× |
| Sachsen-Anhalt | 5,696 | 0.78× |
| Mecklenburg-Vorpommern | 4,306 | 0.8× |
| Saarland | 3,336 | 0.96× |
| Bremen | 1,903 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Underarm hair | 19.79× | Beauty & Wellness |
| Enzkreis | 20× | Travel & Leisure |
| CAC 40 | 2.62× | Business & Career |
| Digital literacy | 39.47× | Internet & Social Media |
| Haberler | 2.02× | News |
| Cocktail | 1.57× | Food & Beverages |
| Alsancak | 30.54× | |
| Elote | 21.85× | Food & Beverages |
| Metamorphoses | 4.06× | Literature |
| Spinal muscular atrophy | 14.09× | Health |
| Elsword | 13.39× | Games |
| I-Witness | 12.64× | Movies & TV |
| Combat sport | 1.53× | Sports |
| Leverage (TV series) | 6.39× | Movies & TV |
| Progressive rock | 1.61× | Music & Radio |
| Irrigation sprinkler | 8.75× | Home & Garden |
| Icon (magazine) | 2.44× | Arts & Culture |
| Brăila | 9.75× | Travel & Leisure |
| Hipster | 6.38× | Politics & Society |
| Therme Erding | 3.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.96 |
| Family Orientation | CONSERVATISM | 2.82 |
| Early Adopter Mentality | POWER | 1.74 |
| Luxury Orientation | PREMIUM | 1.4 |
| Need for Security | CONSERVATISM | 1.37 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 24.3% |
| Japan | 23.7% |
| Italy | 5.0% |
See Daihatsu audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Daihatsu have in Germany?
Daihatsu has an estimated audience of 283,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Daihatsu fans?
47.0% of Daihatsu fans are female, 53.0% are male, with an average age of 38.9 years.
Which brands do Daihatsu fans like most?
Daihatsu fans show strongest brand affinity for Underarm hair (19.79×), Enzkreis (20×), and CAC 40 (2.62×) over the country average.
Where do Daihatsu fans live in Germany?
Daihatsu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,552), Bayern (reach 47,408), and Baden-Württemberg (reach 42,557). These three regions account for the largest share of the active audience.
What other brands do Daihatsu fans also like?
Beyond Daihatsu itself, the audience over-indexes on Enzkreis (20×), CAC 40 (2.62×), Digital literacy (39.47×), and Haberler (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Daihatsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.