Rascasse Audience Intelligence

Daihatsu Target Market in Germany

A data profile of the people who buy, follow and care about Daihatsu in Germany — modelled from more than twelve digital signal sources. Daihatsu has an estimated audience of 280,386 people in Germany.

#55among Car manufacturer in Germany#2311among Brand in Germany#797in Cars & Mobility

The average Daihatsu fan in Germany is 38.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kia Picanto, Kia Optima, Alfa Romeo Giulietta (2010), with strongest over-indexing on Kia Picanto (89.25× the country average).

Demographically, the Daihatsu audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Daihatsu fan in Germany is balanced, around 38.9 years old, with strong Quality Awareness tendencies and a notable affinity for Kia Picanto.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daihatsu profile in Germany.

Audience size
280K
in Germany
Gender
47.0%♀
53.0% male
Age
38.9
average years
Country rank
#18223
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Daihatsu

47.0% are female, 53.0% are male, average age 38.9.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Daihatsu audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age38.9
Estimated audience size280,386
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Daihatsu audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3919%
40-4918%
50+21%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Daihatsu audience comes from Germany.

Worldwide audience distribution share by country for Daihatsu
CountryShare
Indonesia24.3%
Japan23.8%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daihatsu audience in Germany is strongest.

Fig. 05

Top regions by affinity

Daihatsu customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.20×
02Hamburg~8K1.20×
03Hessen~20K1.11×
04Rheinland-Pfalz~20K1.08×
05Baden-Württemberg~40K1.07×
06Sachsen~10K1.04×
07Saarland~4K1.04×
08Bayern~50K1.02×
09Schleswig-Holstein~10K1.01×
10Niedersachsen~30K0.99×
11Thüringen~7K0.98×
12Brandenburg~8K0.93×
13Berlin~10K0.91×
14Bremen~2K0.86×
15Mecklenburg-Vorpommern~5K0.85×
16Sachsen-Anhalt~6K0.81×
Fig. 06

Affinity by region

Affinity by region — Daihatsu, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daihatsu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daihatsu audience
#·InterestCategoryAffinity×
01Alfa Romeo Giulietta (2010)Cars & Mobility136.67×
02Kia OptimaCars & Mobility97.62×
03Kia PicantoCars & Mobility89.25×
04Kia SoulCars & Mobility66.67×
05Opel GTCars & Mobility44.50×
06Opel AdamCars & Mobility42.78×
07BuickCars & Mobility41.34×
08Renault TwizyCars & Mobility33.55×
09Volkswagen ID.3Cars & Mobility31.20×
10Ford FiestaCars & Mobility27.01×
11Automobile DaciaCars & Mobility27.01×
12Shania TwainMusic & Radio25.57×
13Automobile repair shopCars & Mobility20.49×
14SubaruCars & Mobility16.73×
15Tesla MotorsCars & Mobility15.44×
16HyundaiCars & Mobility12.69×
17Family carCars & Mobility12.06×
18CitroënCars & Mobility11.19×
19PeugeotCars & Mobility10.39×
20Used carCars & Mobility7.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daihatsu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daihatsu audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.20×
Family OrientationCONSERVATISM2.57×
Early Adopter MentalityPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daihatsu audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Daihatsu's target market in Germany?

Daihatsu's target market in Germany covers an estimated 280,386 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Daihatsu customers?

47.0% of the Daihatsu audience are female, 53.0% are male, with an average age of 38.9 years.

03

Which brands do Daihatsu fans like most?

Daihatsu fans show strongest brand affinity for Kia Picanto (89.25×), Kia Optima (97.62×), and Alfa Romeo Giulietta (2010) (136.67×) over the country average.

04

Where do Daihatsu fans live in Germany?

Daihatsu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Daihatsu fans also like?

Beyond Daihatsu itself, the audience over-indexes on Kia Optima (97.62×), Alfa Romeo Giulietta (2010) (136.67×), Automobile repair shop (20.49×), and Tesla Motors (15.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Daihatsu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Daihatsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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