Rascasse Audience Intelligence

Daihatsu Target Market in United States

A data profile of the people who buy, follow and care about Daihatsu in United States — modelled from more than twelve digital signal sources. Daihatsu has an estimated audience of 337,394 people in United States.

#52among Car manufacturer in United States#4708among Brand in United States#1228in Cars & Mobility

The average Daihatsu fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bulk Apothecary, Toyota Crown, Web server, with strongest over-indexing on Bulk Apothecary (74.45× the country average).

Demographically, the Daihatsu audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daihatsu fan in United States is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Bulk Apothecary.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daihatsu profile in United States.

Audience size
337K
in United States
Gender
47.4%♀
52.6% male
Age
35.2
average years
Country rank
#45488
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Daihatsu

47.4% are female, 52.6% are male, average age 35.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Daihatsu audience in United States
MetricValue
Female47.4%
Male52.6%
Average age35.2
Estimated audience size337,394
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Daihatsu audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4916%
50+12%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Daihatsu audience comes from United States.

Worldwide audience distribution share by country for Daihatsu
CountryShare
Indonesia24.3%
Japan23.8%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daihatsu audience in United States is strongest.

Fig. 05

Top regions by affinity

Daihatsu customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.79×
02Washington~10K1.58×
03Oregon~5K1.38×
04Utah~4K1.25×
05Florida~30K1.21×
06Idaho~2K1.13×
07California~40K1.10×
08North Carolina~10K1.10×
09Arizona~8K1.10×
10Alaska<1K1.09×
11Virginia~9K1.07×
12Arkansas~3K1.07×
13Massachusetts~7K1.06×
14Oklahoma~4K1.05×
15New Hampshire~1K1.05×
16Montana<1K1.04×
17Tennessee~7K1.03×
18Connecticut~3K1.03×
19Colorado~5K1.02×
20New Mexico~2K1.02×
21Alabama~5K1.00×
22Rhode Island~1K1.00×
23New Jersey~9K0.99×
24Nevada~3K0.99×
25Vermont<1K0.99×
26Texas~30K0.96×
27West Virginia~2K0.96×
28North Dakota<1K0.96×
29South Carolina~5K0.95×
30Kansas~3K0.94×
31South Dakota<1K0.94×
32Nebraska~2K0.93×
33Maine~1K0.93×
34Missouri~5K0.91×
35Kentucky~4K0.91×
36Louisiana~4K0.90×
37New York~20K0.89×
38Pennsylvania~10K0.88×
39Ohio~9K0.88×
40Georgia~9K0.88×
41Maryland~5K0.88×
42Washington, District of Columbia<1K0.88×
43Iowa~2K0.87×
44Indiana~5K0.86×
45Mississippi~2K0.84×
46Delaware<1K0.84×
47Wisconsin~4K0.83×
48Minnesota~4K0.83×
49Illinois~9K0.82×
50Michigan~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Daihatsu, United States
0.81×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daihatsu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daihatsu audience
#·InterestCategoryAffinity×
01Bulk ApothecaryShopping74.45×
02KatanaLiterature37.13×
03Toyota CrownCars & Mobility28.41×
04Michael SchumacherSports20.00×
05Women's ShoesFashion & Accessoires15.89×
06Web serverTechnology & Electronics9.31×
07Honda AccordCars & Mobility8.99×
08HatchbackCars & Mobility8.63×
09Alfa RomeoCars & Mobility7.22×
10CarcareCars & Mobility7.06×
11HondaCars & Mobility4.89×
12O'Reilly Auto PartsCars & Mobility4.41×
13Advance Auto PartsCars & Mobility4.38×
14Lawn mowerHome & Garden4.38×
15Public transportCars & Mobility3.82×
16AutoZoneCars & Mobility3.76×
17RadioTechnology & Electronics3.53×
18Used carCars & Mobility3.49×
19Solar energyHome & Garden3.23×
20SUVsCars & Mobility2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daihatsu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daihatsu audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM5.04×
Risk AppetiteTHRILL1.61×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daihatsu audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Healthy LifestyleBALANCE0.78×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Daihatsu's target market in United States?

Daihatsu's target market in United States covers an estimated 337,394 people, concentrated in California and Texas.

02

What is the gender split and age of Daihatsu customers?

47.4% of the Daihatsu audience are female, 52.6% are male, with an average age of 35.2 years.

03

Which brands do Daihatsu fans like most?

Daihatsu fans show strongest brand affinity for Bulk Apothecary (74.45×), Toyota Crown (28.41×), and Web server (9.31×) over the country average.

04

Where do Daihatsu fans live in United States?

Daihatsu fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Daihatsu fans also like?

Beyond Daihatsu itself, the audience over-indexes on Toyota Crown (28.41×), Web server (9.31×), Hatchback (8.63×), and AutoZone (3.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Daihatsu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daihatsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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