Daihatsu Audience in United States

Daihatsu logo

Daihatsu has an estimated audience of 338,164 people in United States. 47.4% are female, 52.6% are male, average age 35.2. Top regions: California, Florida, Texas. Top brand affinities: Staycation, Hipster, Volcano, Hawaii, Stamp collecting, Elsword.

The average Daihatsu fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Staycation, Hipster, Volcano, Hawaii, with strongest over-indexing on Staycation (8.12× the country average). Demographically, the Daihatsu audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Daihatsu fans

Demographic split for Daihatsu audience in United States
MetricValue
Female47.4%
Male52.6%
Average age35.2
Estimated audience size338,164

Audience persona

The typical Daihatsu fan in United States is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Daihatsu in United States
RegionReachAffinity
California43,6881.17×
Florida29,3501.28×
Texas29,1821×
New York17,9110.95×
North Carolina11,6301.14×
Washington11,1661.65×
Pennsylvania10,0650.88×
Illinois9,4400.84×
Georgia9,3510.9×
Virginia8,9981.09×
New Jersey8,7751.02×
Ohio8,6390.83×
Arizona7,9811.16×
Massachusetts7,3451.1×
Michigan7,1630.81×
Tennessee6,7440.99×
Oregon5,7721.49×
Colorado5,5101.03×
Missouri5,1710.95×
Alabama5,0721.07×
Indiana4,9860.81×
Maryland4,9220.85×
South Carolina4,8190.95×
Utah4,1131.36×
Oklahoma4,0701.08×
Minnesota4,0170.83×
Wisconsin3,8860.76×
Kentucky3,8200.9×
Connecticut3,5511.05×
Nevada3,4361.05×
Louisiana3,3660.77×
Arkansas3,0251.09×
Hawaii2,9952.06×
Kansas2,3470.88×
Iowa2,1890.79×
Idaho1,9521.15×
Mississippi1,7710.64×
New Mexico1,6971×
Nebraska1,4700.87×
West Virginia1,4170.9×
New Hampshire1,4081.06×
Rhode Island1,0200.95×
Maine1,0010.83×
Montana9591.02×
Washington, District of Columbia8790.87×
Alaska8081.12×
South Dakota6560.84×
North Dakota5830.84×
Vermont5280.89×
Delaware4810.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daihatsu audience
BrandAffinityCategory
Staycation8.12×Home & Garden
Hipster22.69×Politics & Society
Volcano, Hawaii36.35×Travel & Leisure
Stamp collecting6.36×Home & Garden
Elsword18.78×Games
N1 road (South Africa)3.8×Travel & Leisure
Vivian Campbell17.09×Music & Radio
Home staging4.31×Home & Garden
Isometric exercise6.88×Sports
Endless Space18.43×Games
Queens College, City University of New York5.14×Business & Career
JDSU2.01×Business & Career
Telethon6.6×Movies & TV
edureka20×Business & Career
County council2.86×Politics & Society
Christmas Gifts2.68×Kids & Family
Mathcore3.99×Music & Radio
Historic site2.07×Arts & Culture
Corona (band)2.79×Music & Radio
Personalised Gifts2.1×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daihatsu audience
TraitClusterScore
Need for SecurityCONSERVATISM3.36
Quality AwarenessPREMIUM1.67
Risk AppetiteTHRILL1.44
DIY MentalityTHRILL1.4
Convenience OrientationPREMIUM1.15
Design AffinityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Daihatsu
CountryShare
Indonesia24.3%
Japan23.7%
Italy5.0%

See Daihatsu audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Daihatsu have in United States?

Daihatsu has an estimated audience of 338,164 people in United States, concentrated in California and Florida.

What is the gender split and age of Daihatsu fans?

47.4% of Daihatsu fans are female, 52.6% are male, with an average age of 35.2 years.

Which brands do Daihatsu fans like most?

Daihatsu fans show strongest brand affinity for Staycation (8.12×), Hipster (22.69×), and Volcano, Hawaii (36.35×) over the country average.

Where do Daihatsu fans live in United States?

Daihatsu fans in United States are most concentrated in California (reach 43,688), Florida (reach 29,350), and Texas (reach 29,182). These three regions account for the largest share of the active audience.

What other brands do Daihatsu fans also like?

Beyond Daihatsu itself, the audience over-indexes on Hipster (22.69×), Volcano, Hawaii (36.35×), Stamp collecting (6.36×), and Elsword (18.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daihatsu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.