Rascasse Audience Intelligence

Michael Schumacher Audience in United States

A data profile of the people who buy, follow and care about Michael Schumacher in United States — modelled from more than twelve digital signal sources. Michael Schumacher has an estimated audience of 1,261,197 people in United States.

#34among Motorsport in United States#4255among Person in United States#1847in Sports

The average Michael Schumacher fan in United States is 33.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Exxon, Charles Leclerc, with strongest over-indexing on Max Verstappen (102.33× the country average).

Demographically, the Michael Schumacher audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Schumacher fan in United States is more male, around 33.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Schumacher profile in United States.

Audience size
1.3M
in United States
Gender
31.5%♀
68.5% male
Age
33.4
average years
Country rank
#20138
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Schumacher fans

31.5% are female, 68.5% are male, average age 33.4.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Michael Schumacher audience in United States
MetricValue
Female31.5%
Male68.5%
Average age33.4
Estimated audience size1,261,197
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Michael Schumacher audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Michael Schumacher audience comes from United States.

Worldwide audience distribution share by country for Michael Schumacher
CountryShare
Germany24.2%
France7.7%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Schumacher audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Schumacher fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.41×
02California~200K1.32×
03Massachusetts~30K1.32×
04New Jersey~40K1.29×
05Washington~30K1.28×
06Connecticut~20K1.28×
07Indiana~30K1.24×
08New York~90K1.22×
09Washington, District of Columbia~5K1.22×
10New Hampshire~6K1.16×
11Virginia~40K1.15×
12Colorado~20K1.15×
13Nevada~10K1.15×
14Texas~100K1.14×
15Illinois~50K1.13×
16Utah~10K1.11×
17Vermont~2K1.11×
18Arizona~30K1.10×
19North Carolina~40K1.04×
20Pennsylvania~40K1.03×
21Oregon~20K1.03×
22Georgia~40K1.02×
23Rhode Island~4K1.00×
24Hawaii~5K0.99×
25Maine~5K0.98×
26Maryland~20K0.97×
27Montana~3K0.97×
28Wisconsin~20K0.96×
29Kansas~10K0.96×
30Michigan~30K0.95×
31Ohio~40K0.93×
32Idaho~6K0.93×
33Minnesota~20K0.92×
34Tennessee~20K0.91×
35South Carolina~20K0.90×
36Alaska~2K0.90×
37Iowa~9K0.88×
38North Dakota~2K0.88×
39Missouri~20K0.86×
40Oklahoma~10K0.86×
41Kentucky~10K0.83×
42Nebraska~5K0.83×
43Delaware~3K0.83×
44South Dakota~2K0.83×
45Alabama~10K0.81×
46New Mexico~5K0.81×
47West Virginia~5K0.79×
48Arkansas~8K0.78×
49Louisiana~10K0.71×
50Mississippi~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Michael Schumacher, United States
0.67×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Schumacher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Schumacher audience
#·InterestCategoryAffinity×
01Nico HülkenbergSports171.52×
0224 Hours NürburgringSports151.87×
03Renault in Formula OneSports143.71×
04Carlos SainzSports138.32×
05Ayrton SennaSports137.05×
06Nico RosbergSports134.56×
07Valtteri BottasSports126.20×
08Sergio PérezSports124.30×
09Fernando AlonsoSports118.14×
10Max VerstappenSports102.33×
11Charles LeclercSports101.10×
12Daniel RicciardoSports95.35×
13Sergio PerezSports87.61×
14George RussellSports72.75×
15Formula racingCars & Mobility71.84×
16Lewis HamiltonSports59.82×
17Denny HamlinSports56.81×
18ExxonCars & Mobility53.19×
19Lando NorrisSports48.81×
20Kyle BuschSports17.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Schumacher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Schumacher audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.95×
PatriotismCONSERVATISM2.22×
Risk AppetiteTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Schumacher audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
SpiritualityBALANCE0.78×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Schumacher have in United States?

Michael Schumacher has an estimated audience of 1,261,197 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michael Schumacher fans?

31.5% of Michael Schumacher fans are female, 68.5% are male, with an average age of 33.4 years.

03

Which brands do Michael Schumacher fans like most?

Michael Schumacher fans show strongest brand affinity for Max Verstappen (102.33×), Exxon (53.19×), and Charles Leclerc (101.1×) over the country average.

04

Where do Michael Schumacher fans live in United States?

Michael Schumacher fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Schumacher fans also like?

Beyond Michael Schumacher itself, the audience over-indexes on Exxon (53.19×), Charles Leclerc (101.1×), Lewis Hamilton (59.82×), and Carlos Sainz (138.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Michael Schumacher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Schumacher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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